Original title: Small subsidies activate the big market, and the Spring Festival movie viewing discount is coming.
As of 22:00 on February 11, the total box office (including pre-sale) of the 2024 Spring Festival schedule exceeded 2.7 billion yuan. On the second day of the Lunar New Year (February 11), the single-day box office exceeded 1 billion, and this year's Spring Festival stalls exceeded 1 billion in a single day for two consecutive days. "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" are temporarily among the top three at the box office. During the Spring Festival, various localities have successively launched preferential activities for movie-watching, and subsidized the audience's purchase of movie tickets through the issuance of film consumption coupons and other methods to create a strong movie-watching atmosphere.
During the Spring Festival, Hunan Province launched the "Yuedong Huxiang, Light and Shadow Future" film consumption promotion activity. From January 15 to April 15, 2024, it is estimated that 256,600 film consumption vouchers will be issued. Audience members who have received the vouchers can purchase tickets at participating cinemas by presenting the payment code of the relevant app or on the relevant online platforms.
It is understood that the film consumption promotion activity was jointly launched by the Hunan Provincial Film Bureau, the Hunan Film Industry Association and related companies, covering all counties and cities in 14 cities and prefectures in Hunan Province, and more than 500 movie theaters participated in the activity.
Audience Lu Yeyi: I learned about this activity before, Hunan Province has this movie consumption promotion activity, I got the coupon in advance on the app, and then came to the scene to verify it. Basically, there are "full 50 minus 30", and "full 30 minus 15", which is quite convenient and very affordable.
Audience Li Hong: I placed an order on my mobile phone, and then immediately subtracted the corresponding amount for us. It felt very affordable and really brought us a real deal.
Zhang Zhenhua, person in charge of a movie theater in Changsha: This form of issuing movie consumption coupons has greatly boosted the public's enthusiasm for watching movies. Judging from the on-site situation in the past few days of the Spring Festival, the number of moviegoers has increased significantly, and the overall turnover of our theaters has also increased.
In addition, during the Spring Festival, Beijing, Shanghai, Sichuan and other places also issued movie viewing subsidies, movie viewing gift packages, digital red envelopes, etc., to bring real discounts to audiences to purchase tickets and other film consumption.
*: CCTV news client.