As the Spring Festival approaches, major movies have entered the climax of Spring Festival publicity. For the audience, the most convincing way of publicity is to screen in advance, a high-quality film, through the rapid fermentation of word of mouth, can often win cost-effective market recognition.
However, many of the films in this year's Spring Festival file have not been released as usual, and most of them choose not to watch the film and screen it in advance. Among them, "Hot and Hot" director Jia Ling decided to keep it until the end to meet the audience because of the suspense of the plot - her role change of losing 100 pounds, which is understandable. And "Article 20", "Let's Shake the Sun Together" and several animated films have not held industry previews or early screening activities, which makes people inevitably have some doubts in their hearts.
At present, only two films have been viewed in advance, namely "Mr. Red Carpet" and "Flying Life 2". The former was the first to unveil the veil as early as during the Pingyao Film Festival and gained a good reputation, and talk show actor Li Xueqin commented that it was a spicy satire of the film industry, and it is expected that the performance after the release is worth looking forward to.
Flying Life 2 arranged a well-planned early viewing and press conference on January 30, inviting some industry experts and film critics to participate in the grand event, which obviously stemmed from a high degree of confidence in the quality of the film. After the screening, "Flying Life 2" lived up to expectations, and the word-of-mouth soared rapidly, and the reviews were almost unanimously applauded.
The well-known film critic "Dandanxiu" used the sentence "Han Han's growth is obvious", which confirmed the progress of "Flying Life 2" compared with the previous work. However, although there are funny elements in the film, Han Han no longer simply pursues comedy effects, implying that this is a film with rich connotations and more than comedy. "Dandanxiu" finally firmly believed: ""Flying Life 2" is really good-looking, it has added a lot of confidence to this year's Spring Festival! ”
Another authoritative platform, "Movie Box Office Bar", gave the film a high evaluation, describing it as "refreshing, passionate and full of joy, another successful integration of industrial production and artistic expression." In particular, he pointed out that the film has a strong "blockbuster texture".
Houlang Movie" is only commented on with two words "stable", but in the current fiercely competitive film market, these two words undoubtedly contain extremely high praise. Film critic Mu Yi said that "Flying Life 2" was full of surprises, far exceeding expectations, not only wonderful, but also full of passionate and inspirational elements, which moved him deeply.
The blogger revealed that he was deeply moved and encouraged the filmmaker to show boldly: "I didn't expect "Flying Life 2" to be so good, and it was full of emotion until the end! In addition, the film's breakthrough in industrialization is particularly noteworthy. "Movie Box Office" observed that the feedback generally reflected that the film was extremely shocking in the giant screen hall** racing scene, "The investment in racing drama is huge, and it has achieved a significant improvement compared with "Flying Life". ”
And "Filmmaker Tank" praised "Flying Life 2" as one of the most suitable movies to watch on the big screen of special effects during this year's Spring Festival, emphasizing that it has an impeccable blockbuster texture, especially in the middle and late stages until the climax of the racing competition, and even compared with many Hollywood blockbusters in recent years.
Film critic "Uncle Yuan", although his evaluation in variety shows is often considered to be too much water, but this praise for "Flying Life 2" shows extraordinary sincerity and dedication. He described the movie-watching experience as "a refreshing feeling that touches the depths of the soul", revealing that he was completely affected by the emotional world created by director Han Han, so much so that he stood ** until tears filled his eyes in the second half.
Although there has not yet been a large area of feedback from watching the movie in advance, the characteristics of "Flying Life 2" can be glimpsed from the existing reviews. First of all, the Shen Teng element in the film is significant, as the absolute starring, he and Fan Chengcheng and other actors have contributed many laughs, but it is worth noting that the film is not a pure crazy comedy, as the Dandan Show said, "Although there are a lot of humors, but it is not for the purpose of simply pursuing funny", therefore, the audience should not enter the theater with the mentality of watching hilarious comedy.
Secondly, the themes of growth and inspiration seem to constitute the core expression of "Flying Life 2", which makes many viewers deeply touched and even shed tears of emotion during the viewing process, reflecting the unique charm of the film's depth and emotional resonance.
In addition, the racing scenes and special effects production are undoubtedly a highlight of "Flying Life 2", and they are also the part that surprises everyone. Compared with other films in this year's Spring Festival, "Article 20", "Mr. Red Carpet" and "Hot and Hot" all focus on plot and comedy elements, which are obviously not special effects blockbusters; And although "Let's Shake the Sun Together" is mainly a sensational tear-jerker, it is not a visual effects masterpiece. As for several animated films, it is even more difficult to match in terms of audiovisual effects. As a result, in terms of providing shocking audio-visual enjoyment, especially in terms of the advantages of special effects halls such as IMAX and Dolby Cinema that can maximize the viewing experience, "Flying Life 2" is unique and has become the audience's first choice for returning ticket prices.
The good reputation of "Flying Life 2" is not without a trace. Looking back on director Han Han's previous works, "Four Seas" suffered a double failure at the word-of-mouth box office during the Spring Festival in 2022, and only achieved 54.2 billion box office results; Immediately afterwards, the "King of the Sky" launched last year was temporarily withdrawn, and then although the May 1st file brought Wang Yibo, a popular trump card, it only won 8500 million box office, failed to meet the expected goal. In this context, Han Han chose to return to the "Flying Life" series and shoot a sequel, not only has a solid audience base to ensure the basic box office, but also because of his identity as a racing driver, he is good at controlling such themes, this time it can be said that he has done his best to show the racing elements to the fullest.
At present, the pre-sale of eight films in the Spring Festival file has been in full swing, and as of press time, the pre-sale box office of "Flying Life 2" has exceeded the million mark, ranking second, and temporarily occupies a higher proportion of films, which implies that the theater side has high expectations for this film. Referring to the precedent of "Operation Red Sea" and "The Wandering Earth 2" winning the championship with good word-of-mouth counterattack during the Spring Festival in previous years, if "Flying Life 2" can maintain the current high word-of-mouth trend, then the possibility of winning the box office champion of the Spring Festival stalls is undoubtedly great.