Panorama of Langyatai group carvings.
Yuedu Qin County, Qianqiu Langya. In the name of Langya, a pot of good wine shows the charm of time brewing in inheritance and innovation. Recently, the "Langyatai" of Qingdao Langyatai Group Co., Ltd., together with the "Qingshi" of Qingdao Food Co., Ltd., the "Zhou Qingong" of Qingdao Xinfusheng Group and the "Qingdao Brand" of Qingdao East China Grape Winemaking, won the title of "China Time-honored Brand".
The list of China Time-honored Brands is the third batch of assessments after the two batches of China Time-honored Brands in 2006 and 2010. The title has very "hardcore" recognition standards and strict identification conditions. In the previous review, 55 brands have been removed from the list of time-honored brands in China, which shows its high gold content.
As a "golden signboard" nurtured in the historical development of China's industry and commerce, "China Time-honored Brand" not only contains rich cultural value, but also has high economic value, which demonstrates the leading force of China's independent brand. "Langyatai" was selected as a time-honored brand in China, and advanced to the "national brand", which will tell a good brand story for Qingdao enterprises and lead the national fashion.
Young "time-honored brand": inheriting the ancient method of brewing and consolidating the quality of the enterprise
The food and beverage industry is Qingdao's advantageous industry, with an industrial scale of nearly 200 billion yuan. Driven by high-quality enterprises, Qingdao has also formed a number of industrial clusters with characteristics and advantages, and Langyatai Marine Ecological Liquor Characteristic Advantage Food Industry Base is one of the characteristic and advantageous food industry clusters in Shandong Province.
Langyatai marine ecological liquor brewing site.
As the birthplace of the culture of spring, summer, autumn and winter, Langyatai is also an important source of the 24 solar terms. Facing the sea on one side, surrounded by mountains on three sides, the unique topography and the climate characteristics of the four seasons give Langya Taijiu a unique brewing environment. According to historical records, the history of winemaking around Langyatai can be traced back to thousands of years. Since its inception, Langyatai Group, which inherits the name of "Langya", has been committed to excavating the historical and cultural connotation of Langya for thousands of years, inheriting the ancient brewing method, insisting on the use of the ancient brewing process of "Lao Wuyong", and following the solid-state fermentation method.
Langyatai marine ecological liquor filling production line.
Founded in 1958, although Langyatai is slightly young among the "new generation" of Chinese time-honored brands with an average age of 138 years old, it has withstood the washing of time and the test of history, won the recognition of countless consumers, and accumulated the "old brand" of word of mouth from generation to generation. Behind it is the obsession and adherence to the inheritance of traditional brewing technology, as well as the support of adhering to integrity, innovation and development to empower "the old and the new".
Integrity and innovation, brewing tradition and characteristic flavors
As the only large-scale liquor manufacturer in the country, Langya Taijiu has unique marine resources. Coinciding with the major strategic opportunity of the blue economy, Langyatai Group took advantage of the situation and gave full play to its advantages, cooperating with Ocean University of China, Yellow Sea Fisheries Research Institute of the Chinese Academy of Sciences, Shandong University Key Laboratory of Microbiology and other large institutes to screen out 7 marine strains that can be used for liquor brewing for the first time, and successfully used them in Langyatai liquor brewing, becoming the country's original use of marine microorganisms to participate in liquor brewing, filling the gap in China's liquor industry. In August 2022, the scientific and technological achievements of China Marine Ecological Liquor of Langyatai Group successfully passed the expert appraisal.
The scene of the scientific and technological achievements appraisal meeting.
With the progress of science and technology, the development of the economy, and the increasingly diversified and personalized needs of consumers, Langyatai Group integrates modern technology and millennium brewing technology, relying on marine ecology, to develop and brew three kinds of traditional and characteristic flavor products of marine ecological liquor "strong fragrance", "Langya fragrance" and "sauce fragrance", so as to continuously meet the people's growing needs for a better life and provide more choices for consumers.
Marine ecological liquor.
The brand breaks the circle to create the cultural IP of Langya Taijiu
Product innovation injects new impetus into development, and brand breaking out of the circle is inseparable from the creation of cultural IP. The long history and profound brewing heritage have given historical elements and cultural connotations to the brand building of "Langyatai". Langyatai Group inherits the tradition, creates the "Kaipai Festival" and launches the "Kaipai Liquor", and helps the brand to be more deeply rooted in the hearts of the people with festival IP.
Opening and closing ceremony.
Since 2018, Langya Taijiu has held the Kaipai Cultural Festival for 6 consecutive years, presenting the ancient brewing techniques of Langyatai Liquor to the public, so that consumers can understand Langyatai Liquor and spread the intangible cultural heritage brewing process. As soon as the "Kaipai liquor", which has undergone an ultra-long fermentation cycle, was launched, it was quickly sought after by the market. In this process, the "Kaipai" IP gradually came to the fore, and Langya Taijiu released its quality and cultural charm, kept the root and soul of Langya Taijiu, and added more endogenous power to the company's brand development.
Transformation and upgrading, technological innovation to promote the integration of multiple industries, and build a healthy and beautiful industrial cluster
Under the rapid changes in the industry, the food and beverage industry must be able to adapt to the new competition model in order to break out of the encirclement and achieve a new level. Langyatai deeply cultivates the "new track" of marine economy, develops multiple industries to "melt" new scenery, and integrates China's marine ecological liquor, fruit wine, fruit drink, craft beer, marine microalgae, marine active peptides, functional sugars, organic acids, organic feed and organic fertilizers, etc., to realize the transformation and upgrading from traditional industries to healthy and beautiful emerging industries with "bacteria" and "enzymes" as the core.
Especially after the national marine power strategy was proposed, Langyatai Group grasped its own advantages and launched the layout of marine microbial health industry. With marine characteristic resources as the incision, the layout of marine microalgae, marine functional sugars, marine active peptides of the new track, focus on the research of chlorella, schizochytrid algae and other marine microalgae, put into the production of isomaltulose, algal oil DHA, proteotlea chlorella and a series of marine biological health products, exported to Germany, Japan, South Korea, the United States, Australia and other more than 10 countries and regions.
The "time-honored brand" Langyatai is surging with new potential energy and leaping to new quality productivity
Eternal and modern, new and new, and timeless is the capital of "China's time-honored brand" to be called "old".
Langyatai Group closely focuses on the two strategies of healthy China and marine power, focuses on "enzyme" and "bacteria" biotechnology, accelerates the brand development direction of "inviting talents" and "going out" in the market, and is the leader and promoter of integrity and innovation with the profound heritage of Langya for thousands of years, the ambition and confidence of independent innovation, and the background of "green" development of industrial transformation and upgrading. (Qingdao** Guanhai News reporter Wang Guoyu Sun Miaomiao).