Recently, Ms. Huang, a consumer in Guangzhou, reported to the surging quality concept complaint platform that when she was buying shoes for her children, she found that the well-known children's shoe brand Kinopu named the color of a children's shoes "Slave Yellow". The name made Ms. Huang feel extremely uncomfortable, believing that it was disrespectful to consumers. It is understood that Kinopu is a well-known children's shoe brand in China, and its products have always been loved and trusted by consumers. However, the naming of "Servant Yellow" has raised questions about the brand's culture and values.
In response to Ms. Huang's complaint, the staff of the Kinopu brand responded that this was a translation error caused by the literal translation of the color card, and "Servant Huang" was not a deliberate name chosen by the brand. They said they have taken note of the issue and will correct it in subsequent products. However, this response did not quell consumer dissatisfaction. Many netizens said that even if the translation is wrong, it cannot hide the brand's lax naming and disrespectful attitude towards consumers. They believe that brands should pay more attention to consumer feelings, especially when it comes to sensitive issues such as color naming.
February**Dynamic Incentive Plan This event sparked extensive discussion and reflection. On the one hand, consumers are calling for brands to pay more attention to cultural sensitivity and respect for consumers when naming. On the other hand, it also reminds us that as consumers, we should pay more attention to the culture and values behind our products, and choose brands and products that match our own values. In fact, brand naming is an extremely important marketing strategy. A good name can attract the attention of consumers and increase the popularity and sales of the product. However, if a brand only pursues commercial interests when naming and ignores consumer feelings and cultural values, it will only end up losing the trust and support of consumers. The naming of "Slave Yellow" in Kinopu is a wake-up call for us. In business competition, brands should not only work product quality, but also respect and be responsible in consumer service and cultural values. Only in this way can we win the long-term trust and support of consumers and remain invincible in the fierce market competition. The naming of "Servant Yellow" is a reminder that brands should pay more attention to consumer feelings and cultural values in their business practices. Only in this way can we build a healthy, harmonious and sustainable business ecosystem, so that consumers and brands can achieve a win-win situation.