Kunpeng Project
The high-end shops in the mall are deserted, but they have repeatedly escaped the curse of closure? What's the way to do business?
Have you noticed that as soon as you enter the shopping mall, we will be surprised to find that those "deserted" high-end stores are so lively.
At first glance, there are only a few customers here, and the store is very luxuriously decorated, and things such as cosmetics and brand-name bags are also very expensive, and it is difficult for ordinary people to afford them.
As expected, AutoNavi doesn't have many customers at this price point, do you have any questions about this situation?
For the average store, either close their doors, lower the price to increase revenue, or do it in other ways**.
So, what is it that makes these high-end stores so crowded? How exactly is it profitable?
1. High-end stores "in the cloud".
In the "bleak" situation, the owners of high-end shops did not show signs of panic because they had few customers, but they did not go bankrupt because of the special status of their high-end brands.
For many owners of high-end shops, they often need to obtain financial support from brand manufacturers, and those high-end shops are often located in the best areas of the business district, or the best shops in large shopping malls.
The special positioning of a premium store is not only in the area in which it is located, but also in the customer base it has. The high-end store has its own object, which is aimed at high-end customers who have a certain economic level and social status, have special tastes, etc., and they need to be able to enter the store for consumption, such as: celebrities, rich people, businessmen, etc.
To put it simply, they don't rely on customers to make money, what they have to do is to build themselves into a "cloud" brand to attract more customers.
They are more concerned about whether their products can add value to their products and make them more tasteful.
Think about those movies, those big bosses spared no expense for the sake of beauties, and took out a black card casually, the feeling of being in the "clouds" is mainly not grounded.
2. The "special" profit of high-end shops.
In the shopping mall, those high-end shops with many doors and many doors, are not closed, how do they make profits?
Things in high-end stores are expensive for the average person, but the profits are huge. In addition, they will also use limited or quarterly products as a means to attract more customers and promote their consumption.
In addition, some high-end stores will also provide private customization and professional appraisal services. Because of its uniqueness, individuality, and willingness of consumers to buy, this approach can also bring additional benefits to premium stores.
There are also some shops that need to pay membership dues, which is also a lot of income for some high-end shops.
Compared with general stores, high-end stores generally adopt more detailed marketing and brand strategies, and they use their own brand promotion and unique market positioning to attract target customers, so that customers can get a better consumption experience, and at the same time can meet the special needs of customers, so as to drive consumption and increase income.
For example, high-end stores, in their operation, will have unique ideas and provide high-quality goods. They can be tailored to the customer's needs, or they can hire a special designer to design to create a one-of-a-kind product. and will continue to release the limit|Volume, etc., to meet the needs of customers for individuality and high quality.
Generally speaking, customers of high-end stores do not care about the price, they care about the quality of the products, and what they like, which is also the main consumer object of high-end stores.
Third, the clever use of strategy.
The high-end store will focus on customer service, so that customers are happy and satisfied, and at the same time, they will also listen to customers' opinions, communicate more with customers, establish a membership system, set ** business, etc., so as to improve customers' dependence and favorability of the store.
In addition, high-end stores pay more attention to the integration of online and offline, we can see some high-end shops in the shopping center appear "deserted", but this is also a way for some high-end stores, so that consumers can feel the difference of these high-end stores, deepen their sense of identity with this high-end store, in order to create a high-end brand, in order to attract the attention of consumers.
Online, using e-commerce and other channels to promote and market, expand its reach, expand its marketing channels, and attract "special" customer groups.
Here's the magic: it captures people's psychology, brings them a high-end shopping experience, and creates high profits.
Conclusion: High-end shops have their own unique way of "survival", although there are many high-end shops in large shopping malls, they have never closed.
They attract high-end customers with quality products and excellent service. In addition, they maintain their competitive advantage by continuously innovating management methods to improve revenue.
The emergence of high-end shops has also created a unique commercial value and unique humanistic value for the community, let us wait and see, this high-end shop will give us more surprises.