This article**: The people**.
Zhengzhou, Henan Province has built a drama theme park to innovate the expression of cultural tourism.
Experience the culture of the Central Plains and feel the charm of drama (with cultural plastic tourism and tourism with tourism).
Reporter Bi Jingjin.
People** 2024-02-07 12th edition).
Core Reading. Located in Zhengzhou City, Henan Province, the panoramic immersive drama theme park "Only Henan Drama Fantasy City" uses drama to spread culture, and leads the audience to experience the thick Central Plains culture by creating immersive experiences and innovating cultural tourism expressions, attracting more people to understand and fall in love with Henan.
Just after the beginning of spring, in front of the rammed earth wall of the panoramic immersive drama theme park "Only Henan Drama Fantasy City", the 100 acres of wheat fields reveal a little greenery.
In 2021, "Only Henan Drama Fantasy City" landed in Zhengzhou, Henan Province, and in the past three years, the project has used drama to spread culture and bring immersive and in-depth experience to the audience. In 2023, "Only Henan Drama Fantasy City" will be selected as a national pilot for cultivating a new space for immersive experience of smart tourism, and the number of theater viewers will exceed 12 million.
Huang Dongsheng, Secretary of the Party Leadership Group and Director of the Henan Provincial Department of Culture and Tourism, introduced that the popularity of Henan's cultural tourism has risen, and the number of tourists has increased significantly compared with previous years. The prosperity of the cultural tourism industry represented by "Only Henan Drama Fantasy City" reflects the enhancement of cultural self-confidence on the one hand, and on the other hand, it also shows that cultural tourism has great potential as a new economic growth point.
Tourism drainage, innovative cultural formats.
When it came to the key plot, Li Hao, the drama actor on the stage, was completely immersed in the performance, and the upper of his shoe broke and made a "click". "Gotcha! It's time to change your shoes again. Li Hao told reporters, "The performance is very popular, and during the peak season of holidays, there are 12 performances a day, and the venue is full." When acting, running all over the field, shoes are easy to break. ”
This is a microcosm of the hot performance of "Only Henan Drama Fantasy City".
In June 2021, the "Only Henan Drama Fantasy City", which covers an area of 622 acres and has an investment of nearly 6 billion yuan, will be opened, and the key part is the "Phantom City" with a unilateral length of more than 300 meters and a height of 15 meters. "With loess ramming as the main construction method, integrating the cultural elements of traditional folk houses in the Central Plains, according to the layout of the ancient city, 56 non-identical lattice spaces have been built, nested into 21 theaters, and supporting intangible cultural heritage displays, leisure and dining facilities have been created. "Only Henan Drama Fantasy City" person in charge, Henan Jianye cultural tourism industry development general manager Yao Pei said.
In order to meet the needs of different audiences, we strive to 'see the deep ones not shallow, and the shallow ones not see the deep'. Wang Chaoge, the chief director of "Only Henan Drama Phantom City", said, "Take the three main dramas as an example, there are both "Lijia Village" and "Railway Station" which are full of human touch, and "Phantom City" that reflects the culture of the Central Plains. ”
Attract the audience with the logic of tourism and spread culture in the way of drama. "Unlike many scenic spots, which focus on scenery and supplemented by performances, we want to build a bridge between tourists and theater. Attract people with scenery and keep people with drama. Yao Pei said, "Last year, the number of people watching the drama of 'Only Henan Drama Fantasy City' exceeded 12 million, which is difficult to imagine in traditional theater performances." We have not only won good feedback from the market, but also attracted more people to understand and love the culture of the Central Plains. ”
Cultural empowerment and expansion of tourism connotation.
The love of tourists is inseparable from the concentrated excavation and high-density display of cultural elements in "Only Henan Drama Fantasy City".
With a sense of heaviness and high concentration of historical and cultural elements, it is the key to making you forget to return. Yao Pei said that even the drinks sold in the scenic spot also contain a variety of traditional cultural elements such as bronzes, Ru porcelain, and Yangshao pottery pots on the glass bottles.
In terms of repertoire, 'Only Henan Drama Fantasy City' shows the integration and interaction of history and culture with rich and diverse drama content. In the main theater 'Railway Station Theater' and 'Lijiacun Theater', we use marching performances to tell the historical story of hard work;In the 'Phantom City Theater', the vast and spectacular history of Chinese civilization is presented. Yao Pei said.
In April last year, "Only Henan Drama Fantasy City" and the Henan Museum jointly held the "Museum in the Wheat Field" cultural exhibition, which selected 59 replicas of cultural relics from 12 museums along the Huangjiu Province and Autonomous Region to be exhibited in the wheat field, further broadening the way the museum is opened.
Culture is the most critical and lasting competitiveness of 'Only Henan Drama Fantasy City'. In order to ensure the cultural atmosphere, we have transformed the settled businesses and incorporated cultural elements. At the same time, it maintains interaction with cultural units in Henan to further enrich the cultural connotation and fulfill its social responsibilities. Yao Pei said.
Some netizens commented on the WeChat *** of "Only Henan Drama Fantasy City": "The joys, sorrows, and sorrows contained in this city talk about Henan, and it also talks about every Henan person." The history of Henan is presented to tourists, allowing the older generation to recall the past, and the younger generation to be grateful for the past, cherish the present, and create the future. ”
Innovate expression and promote the integration of culture and tourism.
Yao Pei told reporters that throughout last year, more than 70% of the audience from outside the province came from outside the province, and 90% of them were individual tourists who came spontaneously. The trust of tourists is not only an affirmation, but also a heavy responsibility, and we must strive to do every detail well. ”
Nowadays, 'Only Henan Drama Fantasy City' has become a new entry point for people to know and understand Henan, and its cultural driving role is becoming increasingly prominent. Wang Liguo, deputy director of the Publicity and Promotion Department of the Henan Provincial Department of Culture and Tourism, said.
Wang Liguo introduced that represented by "only Henan Drama Fantasy City", a "China Zhongmu Fantasy City" including eight theme parks, including Fangte Park, Movie Town, Haichang Ocean Tourism Resort, etc., has gradually taken shape, "Henan cultural tourism is not only cultural relics and ancient buildings, but also innovative cultural expressions. ”
I came to 'Only Henan Drama Fantasy City' by accident, and I was deeply attracted and checked in many times before and after. Under my recommendation, more than a dozen friends from other places also had a strong interest here, and we also went to the Henan Museum mentioned in the theater of "Tianzi Jialiu Ruins Pit", and went to Luoyang to see the Ming Hall and Tianzi Jialiu Ruins Pit. Netizen "Dora" left a message.
It is hoped that 'Only Henan Drama Fantasy City' will become a new destination for tourists to come to Henan, and it is also hoped that through innovative cultural tourism expressions, the Central Plains culture can be disseminated and attract more people to understand and fall in love with Henan." Yao Pei said, "The name 'only Henan' itself reflects the thick and long culture of the Central Plains, highlighting cultural self-confidence, and we have the responsibility to excavate and spread the precious history and culture." ”