Following the Dynasty Network, Ocean Network, today's BYD unknowingly, and on the basis of the Dynasty Network launched a new "L series" model, the first model is the Song L that was put on sale at the end of last year, and recently, the second model Qin L has been put on the agenda, and the relevant information has been gradually ** out on the Internet.
Like Song L, this time, the ** Qin L, in terms of positioning will be higher than the current Qin PLUS on sale, the new car is expected to be matched with a new generation of DM-i hybrid technology, and the initial confirmation of feed fuel consumption can be further reduced to 38L 100km, while the new chassis architecture, assisted driving and intelligent cockpit will all be possible to appear on this model.
In short, compared with today's Qin Plus series, Qin L will be greatly improved in terms of product power, and in contrast, the subsequent price of this model will be higher than that of today's Qin Plus series models.
It is also based on this positioning, as well as the higher pricing strategy that may appear in the future, that most of the voices discussed on the Internet about the Qin L model are mainly too expensive and declining, which is basically the same as the situation when Song L was just launched.
So the question is, today's L series can be described as "out of one, sprayed one", and BYD has rumored that the Dynasty Network will basically launch the L series models with higher positioning and pricing in the past two years, is it really meaningful to do this kind of thankless thing?
Obviously, although there is a lot of scolding on the Internet, our "Dizi" is not like the kind of car company that will do useless work, and the meaning behind the L series is the best proof.
First of all, everyone should have found out, although BYD has relied on the e platform in the past two years30. DM-i hybrid and other technologies, as well as the continuous expansion of the product matrix, have reaped very considerable sales, but in today's new energy era where the efficiency of product and technology upgrading is extremely high, BYD's mainstream models at this stage have shown some signs of "can't keep up" with product power.
Therefore, at the recent Dream Day, BYD also released a number of new technological achievements to the outside world at one time, covering the level of intelligent and three-electric systems. Therefore, while the technical achievements are landed, new products are naturally needed as carriers, and the new L series under Dynasty Network has naturally become a good choice.
Seeing this, some friends may say that if the new technology is to be implemented, why not just replace the current model?
In the past, such an approach is indeed the choice of most car companies, but in this era, the excessive involution between new energy vehicles, the eve of the model replacement and the early stage after the change, the difference between the model in the first place, the acceptance of new products, etc., will be the decisive factor affecting product sales.
On the basis of retaining the original model series, BYD chose to launch a corresponding higher positioning, equipped with the latest technology, and at the same time, the L series is also higher, which can not only stabilize the sales base of the original car series, but also further enrich the product matrix, and provide corresponding products for users with advanced product needs, so as to achieve "injury-free replacement".
Looking back on the whole of 2023, BYD has successfully achieved the goal of annual sales of 3 million vehicles, most of which are supported by the cost-effective Ocean and Dynasty models that take the parity route.
Obviously, although BYD has achieved the initial building of its brand image by relying on sales, it still has a long way to go before the high-end of the brand. It is also based on this status quo that BYD has successively launched high-end sub-brands such as Equation Leopard and Yangwang in the past year to boost the overall image of the brand.
In the new year, BYD not only needs to find a way to achieve a new sales target, but also needs to rely on the empowerment of technology to achieve the overall improvement of the brand, at this time, the aforementioned L series has become the best carrier for BYD to take into account sales and achieve brand image boost in 2024.
Although Song L was not favored by the outside world at the beginning of the listing, it still won the recognition of consumers with its excellent product strength, and the sales volume in the first month exceeded 10,000, and Qin L, who is about to take over the baton, has a big improvement compared with the current Qin PLUS in terms of fuel consumption, intelligent driving, chassis, etc., I believe that as long as the price is right, this car may become the last straw that crushes the joint venture B-class car, what do you think?