Counterpoint Research data shows that in the past few years, the high-end market has become a growth point in an otherwise weak market. Folding screen phones have also become a differentiator in the high-end market. As more and more consumers are willing to buy a folding screen mobile phone, the sales of folding screen mobile phones will usher in further growth this year.
Huawei folding screen According to Cinno Research industry statistics, the sales of folding screen smartphones in the Chinese market will reach 6.8 million units in 2023, a year-on-year increase of 140%. It is estimated that in 2024, the sales of folding screen smartphones in the Chinese market will reach 9.6 million units, a year-on-year increase of 41%. At the same time, in 2023, the use area of domestic folding screen smartphone UTG will increase by 250 year-on-year7%, and it is expected to continue to grow by more than 70% year-on-year in 2024.
Cinno Research previously believed that in the future, with the further maturity of folding screen product technology, further reduction of cost, and more application adaptation, especially after the development of applications that can give full play to the unique advantages of folding screen hardware, folding screen products are expected to occupy more market share. In the next few years, the development trend of the folding screen mobile phone market will continue to improve.
According to the report, in 2024, Huawei will make a positive adjustment to increase the pre-shipment of folding screens by nearly three times, from 2.6 million units last year to 7 million to 10 million units, with a maximum increase of nearly three times. According to the **chain news, Huawei has issued a "order chasing order" for the folding mobile phone **chain, and has greatly increased the procurement of CMOS image sensors (CIS), a key component. Huawei's move highlights its positive layout and high expectations for the foldable phone market.
Since the beginning of the year, Huawei has officially announced the release time of its ** small folding screen mobile phone Pocket 2, and the press conference will be held on February 22. Nubia's new folding screen phone Flip 5G has also been certified, and it has recently been in the 3C certification record**, indicating that it will be launched soon.