Recently, the game "Light Encounter" with warm social networking as the core has been linked with the classic Chinese comic work "Nine-Colored Deer" of Shanghai Fine Arts Film Factory, and went to the "source of inspiration" of "Nine-Colored Deer" - Dunhuang on-the-spot collection, and launched a large number of content that combines "Nine-colored Deer" and Dunhuang cultural elements in the game, realizing the activation of traditional culture with digital IP and effectively promoting the spread of traditional culture among young people around the world.
Soon after the official announcement of this linkage, the promotional video and seasonal revelations released by "Light Encounter" also received heated discussions and a lot of praise at home and abroad. Up to now, the topic of light meets nine-colored deer linkage has spread more than 300 million voices on Chinese**, and the number of single linkage animations ** worldwide** has exceeded 20 million.
Take advantage of the "ninth art" of the numbers game.
Contribute to the inheritance and dissemination of traditional culture.
"Nine Colored Deer" is an excellent animated film produced by Shanghai Fine Arts Film Studio in 1981, which is based on the Dunhuang mural "Deer King Bunsheng", using Dunhuang mural style, telling a story of punishing evil and promoting good, and eulogizing the perfection and beauty of the world. Due to its unique style and positive and heartwarming theme, "Nine Colored Deer" has not only won many awards at home and abroad, but also become a common memory for generations.
The success of "Nine Colored Deer" is inseparable from the Dunhuang culture as the source of its story and art style. The production and distribution of "Nine Colored Deer", an excellent art feature film, by Shanghai Film Studio, is a successful attempt by Chinese literary and artistic creators in the 80s to create with traditional culture as the core and animated films as the medium.
Today, through the linkage with "Nine Colored Deer", "Light Encounter" continues the emotional core of truth, goodness and beauty in the story, and uses digital games, known as the "ninth art", as the carrier medium, to realize the spiritual inheritance and efficient dissemination of traditional culture and traditional IP in the Internet era.
In the "Nine-Colored Deer Season" version launched by "Light Encounter" and "Nine-Colored Deer", it not only created the scene "Crescent Oasis" that pays tribute to the crescent spring of Mingsha Mountain in Dunhuang, depicted the Dunhuang-style murals on the rock wall, but also designed a series of character appearances that integrate Dunhuang culture and the style of "Light Encounter".
The deep-seated reason why the linkage of "Light Encounter" can really be deeply rooted in the hearts of the people and receive praise from players at home and abroad is that the linkage does not only stay at the art level, but also goes deeper into the IP of "Nine Colored Deer", with Dunhuang culture as the source, and guides the value of truth, goodness and beauty to the public through the game narrative.
In "Light Encounter", although the story of "Nine-colored Deer" has been reinterpreted after combining the game's background world view, its core is still to guide people's hearts to good. The travelers of "Light Encounter" will "repair" the broken mural in the Crescent Oasis, walk side by side with the nine-colored deer, and gradually understand the spiritual core of the thousand-year-old "nine-colored deer" story by helping others along the way.
Digital innovation in forms of communication.
Help traditional culture penetrate into the youth group.
In addition to the development and production of linkage content, through a series of cooperation, "Light Encounter" also strengthened the combination of linkage content and Dunhuang culture, and explored a more contemporary and innovative form of digital communication.
In July 2023, the production team of "Light Encounter" went to Dunhuang, successively visited the crescent spring of Mingsha Mountain, Dunhuang Folk Museum, Mogao Grottoes and other places for collection, and asked experts and scholars from the Dunhuang Fine Arts Research Institute for in-depth advice and **, on the one hand, to lay the foundation for the design of content with more Dunhuang characteristics and more in line with the style of "Nine Colored Deer", and on the other hand, to deepen the understanding of "Nine Colored Deer" and Dunhuang murals, so as to better recreate through the form of game media.
Not only that, "Light Encounter" also joins hands with Gansu Cultural Tourism to jointly promote the scenery and culture of Dunhuang, take young people to "travel" to Gansu, and let more people understand the beautiful Gansu with rich cultural and historical resources and unique natural scenery.
From January 27th to March 2nd, 2024, "Light Encounter" and Shanghai Animation Industry Association jointly held the "Light Meets Nine-colored Deer Theme Exhibition" at the Shanghai Library, and invited Du Yongwei, deputy director of the Dunhuang Fine Arts Research Institute, to carry out a course on Dunhuang mural restoration and painting. The theme exhibition presents the re-creation from the mural to the game "Light Encounter" and the changes of "Nine-colored Deer" in different art forms, and appreciates the beauty of Dunhuang art passed down from generation to generation in the hands of creators, causing many people to take photos and share them on social **.
In cooperation with People's Daily Online, "Light Encounter" also invited young dancer Zhu Jinhui to interpret the story of Dunhuang murals, using the innovative form of human painting to drive young people's emotional resonance with traditional culture, and imperceptibly convey the significance of cultural relics protection and cultural inheritance.
The content of this cross-border linkage has been well received by the public, and Guangyu players are also keen to share the content of the nine-colored deer and Dunhuang on various social networks, and the plot introduction of the nine-colored deer, the second creation of Dunhuang, cultural interpretation and other related content have received a lot of attention and dissemination.
An international perspective on digital media.
Let the excellent culture reach the youth of the world.
Although "Nine Colored Deer" is a work released by Shanghai Fine Arts Film Studio in the last century, its artistic, aesthetic and cultural value will not be diminished by the passage of time. Under the influence of "Light Encounter", not only some post-70s and post-80s generations began to share their childhood memories of watching movies, but also more and more post-90s and even post-00s generations also began to take the initiative to understand the animation of "Nine Colored Deer", "Deer King Bunsen" and Dunhuang culture.
More importantly, through the simultaneous release of "Light Encounter" around the world, young people from all over the world can get in touch with the thousand-year-old culture from Dunhuang in a highly immersive interactive experience. In the game content that highly restores the aesthetic style of the original "Nine Colored Deer" and the essence of the story of Dunhuang murals, you can feel the unique charm of traditional Chinese culture in artistic presentation and spiritual communication.
In the comment area of the linkage trailer released on overseas social media, there are not only discussions from overseas players about the unique art style and storyline of "Nine Colored Deer", but also the background knowledge of netizens who are enthusiastic about popularizing science about the "Nine Colored Deer" movie and Dunhuang mural works.
In fact, as a globally distributed work and a unique carrier of artistic inheritance, "Light Encounter" has been exploring the theme of linking different art forms to convey positive value guidance to young people around the world. In 2021, "Light Encounter" will be linked with the classic literary masterpiece "The Little Prince", leading players to return to their original intentions and relive the beauty of innocence through the ultimate game emotional narrative; In 2022, "Light Encounter" will collaborate with singer Aurora Aksnes, known as the "Norwegian Elf", breaking through the game's ** narrative design, following Aurora's singing to feel love and growth, and experience the meaning of natural symbiosis.
Through this linkage, "Light Encounter" uses the digital game media that contemporary young people like to see as a carrier to promote Dunhuang culture, China Guoman and Gansu cultural tourism to the world, so that young people around the world can "see" and "touch" with their own hands.
inherit the excellent traditional Chinese culture" and "promote Chinese culture to the world". Digital technology and emerging digital IP have brought new platforms and new opportunities, which not only effectively promote the global dissemination of excellent traditional culture, but also promote the willingness of young people around the world to take the initiative to contact and understand the excellent history and culture of this millennium through intuitive and interesting interactive experiences.