During the Spring Festival holiday just past, it became the choice of many citizens to spend the New Year in the art museum. From art exhibitions to meet all tastes, to colorful and colorful limited cultural activities for the New Year, various art museums have prepared a sumptuous "cultural New Year's goods" to accompany the public to celebrate the New Year, ushering in the peak of visitor traffic, and adding cultural charm to the festive and lively New Year of the Dragon.
On the first day of the Lunar New Year, many citizens choose to spend time at the National Art Museum of China, and the museum is already crowded at 10 o'clock in the morning. The popularity of the Spring Festival art "does not close".
From the first day of the Lunar New Year to the eighth day of the Lunar New Year, many art museums in Beijing "do not close". The National Art Museum of China's "Beauty in the Gathering - Exhibition of Masterpieces from the Collection of National Art Museums" brings together more than 500 pieces of works from 15 art museums, allowing the audience to exhibit and check in the masterpieces of art museums across the country. Tsinghua University Art Museum has launched eight exhibitions, including "Bright Lights: From William Morris to Mackintosh", covering ancient and modern Chinese and foreign themes. According to the staff of the Beijing Times Art Museum, the Silk Road-themed contemporary art exhibition and the animal artist "Pig Casso" were visited by about 8,000 visitors during the Spring Festival, especially young people between the ages of 25 and 35 and parent-child audiences.
In Beijing's 798 Art District, the "New Year's flavor" is particularly strong, not only with festive banners and check-in devices, but also with a number of "Dragon" themed activities and exhibitions. During the Spring Festival, 15 exhibitions in the 798 Art District will be open as normal, and exhibitions with the theme of "Dragon" such as "Joy in the Year of the Dragon" at Yue Art Museum, "Dragon Travels the World" at Hermes Art Center, "Dragon" at Mofang Gallery, and "Jiachen Mountain Chronicles" at Lemu Gallery are very popular. In addition, the 798 Art District launched the "Dragon" map, and 798cube launched the Spring Festival Dragon Tour, the Year of the Dragon handicraft and other activities, which also attracted many tourists to interact and participate.
According to statistics, the number of visitors to the 798 Art District during this year's Spring Festival holiday exceeded 110,000, an increase of 19 over the same period last year25%。
There are many ways to play, send "blessing" stamps to enjoy the lantern festival.
During the Spring Festival, various art museums have launched a wealth of cultural and artistic activities with the theme of the Year of the Dragon, bringing a variety of ways for the audience to play in addition to visiting the exhibition. On the first day of the Lunar New Year, the activity of "Sending 'Blessings' to Celebrate the New Year" kicked off at the square of the National Art Museum of China, and the audience lined up in an orderly manner early, and finally nearly 500 handwritten books were delivered to the audience. Nearly 200 "auspicious dragons" of different forms and childlike fun were unveiled at the art education space of the National Art Museum of China, attracting more young people to feel and experience the cultural connotation and beautiful meaning of traditional Chinese festivals.
From February 11th to February 17th, the China Arts and Crafts Museum and China Intangible Cultural Heritage Museum welcomed nearly 50,000 visitors, and it is worth noting that nearly 5,000 of them came to visit the night show. The museum holds the "Year of the Dragon" New Year Lantern Festival, which is open to the public from 18:00 to 21:00 every day, presenting the characteristic lantern art of Zigong area in Sichuan Province. Visitors can not only enjoy creative lanterns including the Year of the Dragon Zodiac, the Classic of Mountains and Seas, and Zigong Dinosaurs, but also experience and purchase a variety of exquisite handicrafts and intangible cultural heritage products.
Come on, you can stamp it here! "During this year's Spring Festival, many art museums responded to the stamp boom and launched original cultural and creative stamps, attracting a large number of stamp collectors to check in. In conjunction with the integration of civilizations, Beijing Minsheng Art Museum has launched 10 stamps of cultural relics on display, which are distributed in various areas of the museum. The Beijing Times Art Museum has also prepared a limited edition postcard for the exhibition, a coloring stamp from the art museum and a special fun stamp for the Year of the Dragon, so that the public's journey to the exhibition will add a sense of ritual in the New Year.
The integration of civilization at Beijing Minsheng Art Museum attracted many visitors during the Spring Festival "Camel Bell Ringing - Silk Road Art Exhibition" (Photo courtesy of Beijing Minsheng Art Museum).
In order to meet the needs of the audience, many art museums in Beijing, such as the China Millennium Monument and the Tsinghua University Art Museum, provide volunteer interpretation services during the Spring Festival. Beijing Minsheng Art Museum has prepared a variety of interpretation methods for the majority of audiences to choose, not only from the first day to the eighth day of the new year to hold 5 fixed public welfare explanation activities every day, but also to provide free WeChat audio guide content, the audience only needs to use the mobile phone WeChat to scan the *** on the exhibition sign can watch the exhibition at will.
During the Spring Festival holiday, the number of volunteer lectures at the National Art Museum of China reached six in a single day, and the docents were always surrounded by layers of attentive audiences. The National Art Museum of China has also launched a series of classic explanations on the encyclopedia platform, inviting artists such as Huang Bo, Lin Yongjian, Zhang Xiaolong, and Meng Qingyang to interpret the classics in the collection and the stories behind them, so that the audience can feel the beauty of art outside the museum.