The first feeling of the wine industry in 2023 is that the mass wine market is crazy. In fact, the wind of substitution has blown the entire liquor market, and has even become the main competitive strategy of liquor companies. As early as 2018, Oriental Shangpin aimed to make a high-quality soy sauce wine comparable to the industry leader, and after 3 years of polishing, it launched a bottle of high-quality soy sauce wine that is enough to replace high-end soy sauce wine.
Today, in the context of the new cycle of the wine industry, Oriental Shangpin has increasingly shown its unique value charm, and has rapidly risen to become an upstart and potential stock in the soy sauce wine brand!
First, the economic downturn, replacement has become the theme of the consumer market
In 2023, we often hear such words: it's not that you don't drink, it's not that you don't travel, it's not that you don't consume, it's just that you will spend money more rationally.
Low price, replacement, cost-effective ......These high-frequency keywords in the consumer market in 2023 are directly reflecting the global economic downturn and the decline in consumer confidence index. Today's consumers are more sensitive than ever. One of the most typical is the liquor industry.
People are reluctant to pay for the "premium" of the brand, and have begun to pursue rationality, stability and cost performance. As the new middle class is the main consumer force and lives in a relatively materially affluent environment, this consumption habit of seeking cost performance to save face is more prominent in the liquor market.
Second, the wind of replacement is blowing, who is taking the initiative
In today's liquor consumption market, cost-effective and high-quality liquor is more popular. In the context of the official announcement of Moutai's price increase, people shouted "can't afford to hurt". Moutai premium is too serious, the price boom once reached the point that the Chinese people could not touch, at the same time Moutai fake wine accounted for too much, and there are rumors in the industry that the proportion of Moutai fake wine has reached a level that makes many people very surprised, it is precisely because of this factor, combined with the bad environment, many people who have been using wine for a long time and know how to drink very well, looking for a high-quality soy sauce wine to replace Feitian has become everyone's unanimous choice. As a result, the high-end soy sauce liquor with the same production area and the same process as Moutai has gradually been recognized.
In 2021, Oriental Shangpin, which was created by Mutu Liquor, made a blockbuster appearance and began to sell well across the country, and Oriental Shangpin Sauce Wine also began to enter the hearts of wine lovers. In 2023, based on the market judgment of the quality value and consumer demand of soy sauce wine, Oriental Shangpin will accurately position the replacement of high-end soy sauce wine, and with the blessing of the Mutu Liquor brand, among the many soy sauce wine brands, Oriental Shangpin will stand out from the encirclement, with strong potential energy, and quickly rise to become a brand upstart in the soy sauce wine industry, with rapid development!
Third, Oriental Shangpin has grown twice as fast, and its positioning has won praise
Oriental Shangpin is a bottle of oriental culture and tasteful luxury temperament soy sauce wine. From the brand concept to the product packaging design, it carries and disseminates the traditional oriental culture, integrates the giving and gaining, wisdom and wisdom of life experience, and shows the unique cultural charm of oriental fashion.
As the pinnacle of soy sauce wine, Oriental Shangpin replaces high-end soy sauce wine in six dimensions. Similar to Moutai Town 75 km core production area; the same local red tassel sorghum, wheat and water source in Moutai Township; The same "12987" ancient brewing technique of soy sauce wine; The same top-tier technical management team; similar 10,000-ton high-quality soy sauce wine production capacity; Blind tasting results without distinction. At the same time, Oriental Shangpin has a super high cost performance, and the product quality and drinking experience of the products in the middle and low price segments can be comparable to the top soy sauce wine.
With the advantages of high quality, high cost performance, high stability, high cultural connotation and high quality, Oriental Shangpin has not only created a miracle of accelerating the development of the new cycle of the wine industry, but also deeply changed the consumption ecology of mid-to-high-end soy sauce wine, igniting the enthusiasm for "dimensionality reduction consumption" led by the new middle class. Oriental Shangpin has become a successful "sample" of the current industry phenomenon, a dark horse in the high-end replacement market!
The future of high-end replacement has come, and it is the right time for Oriental Shangpin! The development potential of Oriental Shangpin is huge, and the consumer group is still expanding, showing an upward development trend! In the future, Oriental Shangpin will continue to learn, develop and innovate, walk in the forefront of the high-end replacement market, let the public drink better soy sauce wine with less money, and create extraordinary value for the society and consumers!