The more the end of the year, the more bad things emerge, either bankruptcy, or unpaid wages, if both things happen, then how should this Year of the Dragon be lived?
Recently, the eye of the storm of Phoenix.com was exposed"Shanghai Guijiu has a department that has laid off more than 90% of its employees and defaults on the payment of goods".The news made the jaws of people in the wine circle drop and shouted: This is impossible, absolutely impossible. In fact, Shanghai Guijiu has been deeply involved in the thunderstorm for a month.
More than 90% of the staff was laid off, and 30,000 yuan of travel expenses were paid in advance without getting the salary
According to the Eye of the Storm report of Phoenix.com, employee Feng was discussing cooperation with dealers in the club at the end of December last year, but it was unexpectedHowever, after receiving the company's layoff** and his business unit was to be dissolved, he had to leave on the same day。At this time, it is the largest order he has negotiated since he joined Shanghai Guijiu for two months, with a sales task of 2 million yuan and a first single payment of 500,000 yuan, which has reached the signing stage.
In the afternoon, employee Feng asked for the resignation certificate, and the employees at the headquarters could not be contacted, and his colleagues who handed over the business were also dismissed three days later. Feng has not received a salary for two months here, and has paid more than 30,000 yuan in advance for travel expenses. Attracted by the high salary, in order to make achievements as soon as possible, he also pulled his relatives and friends around him to place an order to buy wine, "There are 3 who have made payments, and the first order adds up to a total of about 200,000", but until now, the friends who have paid have not got the goods.
A number of employees revealed to Phoenix.com's "Eye of the Storm".Shanghai Guijiu, which is controlled by Han Xiao, has been in large-scale arrears of employee salaries and arrears of business payments since October 2023。The company has simultaneously reduced employees in disguise, and by January 2024, the proportion of personnel in some departments has been reduced by more than 90%.
According to a veteran employee, in the first half of 2023, the "group" (including China Guijiu and Shanghai Guijiu) will have nearly 20,000 employees, and "now, after calculating each business line, it is estimated that there are only about 1,000 people left." He introduced,Shanghai Guijiu has at least 6 major business lines, although it exists in the form of subsidiaries, it is internally called "business division". A business unit originally had about 1,000 people, but now no more than 100 people remain. For example, Shanghai Guijiu's Gaojiu business line originally had 700 people nationwide, but it has been reduced to about 30 people, and Guijiu Technology's business line originally had about 3,000 people in the country, but by January 2024, there are only a few dozen people left, and the layoff rate is more than 90%. In addition, the "direct sales line" of Chinese Guijiu is generally maintained at 7 or 8,000 people, and at the peak there were nearly 10,000 people, but now it has been reduced to only a few hundred people.
There is a huge team behind Shanghai Guijiu and China Guijiu, but most of the employees did not directly sign a labor contract with Shanghai Guijiu or China Guijiu, and some employees revealed"Only some employees are divided into Shanghai Guijiu, a listed company, and many employees sign contracts through subsidiaries or various entities, and they sign with third-party companies. ”According to the labor contracts provided by the two employees who joined in October 2023, their contracted companies are called"Shanghai Ma Kuang Human Resources***, according to Tianyancha, it will only be established in June 2023.
This may also be the reason why there are not many employees in Shanghai Guijiu's annual report. According to the 2022 annual report, the number of employees in the parent company and subsidiary company is 865, and the number of sales personnel is only 364.
Employees have become "top businessmen" and "distributors".
As Feng said above, buying wine from relatives and friends in order to complete the performance has become a commonplace thing in Guijiu, thanks to the alternative marketing model of Guijiu.
Some employees revealed that China Guijiu has a huge "direct sales line", with nearly 10,000 people at its peak, selling wine with crowd tactics and passing the systemTurn employees into "first-class businessmen" and "distributors", and Shanghai Guijiu will also use this "direct sales line" to boost sales.
This direct sales line requires employees to "bring orders to join", and employees who can't usually pull orders will also pay for themselves. That is to say, under the pressure of the company's system and the attraction of high salaries and commissions, employees will buy wine first, and then become their own **, which has become the company's "first business" and "distributor". In the process,"The employee's payment is counted as the dealer's payment"., but in order to avoid risks,"Employees can't make payments in their own names, but in someone else's company, or in another capacity."
This model of internalizing employees into ** businessmen is not what all sales are willing to. Moreover, the model of employees being ** merchants is also risky, and some of the wine will be smashed in their hands. Some employees ordered to buy wine, and some sold it, and those that could not be sold were drunk by themselves, or they could only give it away in the end. In order to dump the goods, the market is chaotic in Shanghai Guijiu, some employees said, for example, a bottle of wine is more than 700 yuan, and someone in the market changes hands, and a box is only more than 700 yuan.
"Financial-style liquor selling" plays with fire**
Tianyan check data,Guijiu (Shanghai) Industry *** Guijiu Liquor Industry *** are all companies under China Guijiu. The actual controller of Shanghai Guijiu is Han Xiao, and the actual controller of China Guijiu is Han Hongwei, and the two are father and son. Whether it is China Guijiu or Shanghai Guijiu, although the external equity relationship is clear, internally, the employees are collectively referred to as the "group". China Guijiu and Shanghai Guijiu are actually the same thing.
It is understood that after Han Hongwei, who retired from the army and transferred to a state-owned enterprise, went to the sea, he took the borrowed 10,000 yuan to set up a steel business department. After that, it raised funds to set up Yongcheng County Automobile Repair Factory, and later established China FAW Shangqiu Service Station in Shangqiu. In 1997, he walked out of Yongcheng, Henan Province and walked to Zhengzhou, the provincial capital, and was still engaged in automobile, medical and health-related business business, and has accumulated a certain amount in the automotive field.
The turning point came in 2004, when Han Hongwei suddenly changed direction and turned around to initiate the establishment of the Shanghai Henan Chamber of Commerce in Shanghai and served as its president. In 2008, Yushang Group was established on this basis, which became an important enterprise under its name, and one of its important businesses is "emergency financing consulting". The essence is to form a credit platform with attributes similar to the "hometown association", and borrow and mutual aid in the form of private lending.
After experiencing the sweetness of financial business, Han Hongwei gradually established a Haiyin Group integrating entity investment, financial services and commerce, and finally formed a well-known financial capital "Haiyin System". At their peak, Han Hongwei and Han Xiao controlled nearly 1,000 companies through the "Haiyin system", and they were involved in fieldsPrivate placement, sales, small loans, guarantees, factoringand other non-core financial license businesses.
In 2015, Han Xiao took Wuniu** into the rock shares. Since then, after several turmoil, many acquisitions, and four changes to its name, Shanghai Guijiu was finally born. Although Shanghai Guijiu is known as the "King of A-share renaming"., but it does not prevent it from becoming an important partner of the "Haiyin system" in A-shares. However, due to the trademark dispute over Guizhou Guijiu, a subsidiary of Yanghe Co., Ltd., the abbreviation of ** is still retained as "Rock Shares".
In addition to rock shares, Haiyin has also had scandals with well-known liquor circulation companies and famous families.
Negotiations between the two sides began on October 8, 2019 and continued until June 2, 2020. At that time, it competed with the "middle plant system" that had already thundered. Although Haiyin was finally announced, it also showed its determination to enter the liquor industry. From cooperating with Zhejiang Satellite TV's "The Voice of China", to appearing on Mango TV's "Riding the Wind 2023" and joining hands with the variety show "Overcoming Thorns 3", to the exclusive title of Pujiang cruise ship "Shanghai Guijiu"., advertising covers Xujiahui large screen, Magnolia Plaza, sightseeing buses and other core landmarks and outdoor**, but also try digital marketing, inDuring the "618" period, the AI manager "Gui Xiaomei" was launched……Those who are familiar with the A-share liquor sector know that Shanghai Guijiu has frequently brushed its presence along the way.
Shanghai Guijiu has achieved a triple jump in performance from 2020 to 2022, with a compound annual growth rate of 269. The performance has skyrocketed, and the stock price has also soared rapidly, from 117 yuan per share once rose to 4575 yuan per share, up 291%. This has always been a mystery to the outside world. According to the 2023 performance forecast released by Shanghai Guijiu, it is expected to achieve a net profit of 90 million yuan to 1 in 20233.5 billion yuan, deducting non-net profit of 70 million yuan to 11.5 billion yuan, an increase of 106 percent year-on-year01% to 23845%。Received an inquiry letter on matters related to the performance forecast issued by the Shanghai ** Stock ExchangeIt is required to explain whether the substantial increase in net profit in 2023 is real, and whether there are any arrears of employee wages, ** commercial payments and customer rebates
And does the drunkard of the Han father and son only mean wine? At this moment, the phrase "Shanghai Guijiu is not for selling wine, but a brand management company" sounds like a strong coat of financial capital. Can these problems be solved? We will continue to monitor the ......
*Integrated in Phoenix Network Eye of the Storm, Kanhua East China, Liquor Vol and other networks.