New consumption of wine and food Photo "This may be the only bottle of 1954 Moutai in China." In the National No. 002 Moutai Collection Museum located in Jinan City, Shandong Province, Xu Datong, the owner of the collection hall, a well-known collector, and the first person to monopolize Moutai in China, said about the new consumption of wine and food.
Under the leadership of Xu Datong, the new consumption of wine and food was fortunate to visit the Moutai Collection Museum built and established by him. In the collection hall, Xu Datong treasures the history and ins and outs of each bottle of Moutai. But for this bottle of 1954 Moutai, he attaches great importance to it.
Xu Datong said that before collecting this bottle of Moutai, he had collected a bottle of 1954 Moutai, but it was accidentally broken during the move. Therefore, when he got the information about the bottle of Moutai in his hand for the first time, he auctioned it at a "sky-high price" of 5.5 million yuan.
Today, this bottle of Moutai is placed in the middle of the collection hall by Xu Datong as a treasure of the town hall.
Those who are familiar with Xu Datong know that he has been obsessed with Moutai all his life, and his understanding of the development history of Moutai and the appreciation of Moutai are even more leaders in the industry.
In the 80s of the last century, Xu Datong, who was still a purchaser in Shandong Lufeng at that time, met Moutai for the first time. For more than 40 years, he has opened a Moutai store, established a Moutai Collection, and written the "National Liquor Moutai Collection".Xu Datong and Moutai know each other and are in the same boat through thick and thin. As Xu Datong himself said: "There are two beautiful encounters in my life, one is when I met my lover in 1969, and the other is when I met Moutai in 1981. ”
Xu Datong believes in fate, and he believes that his encounter with Moutai is a kind of fate, and his collection of Moutai is even more so.
When it comes to this bottle of Moutai produced in 1954, Xu Datong is quite moved, not only out of the joy of the loss and recovery of Moutai in this year, but also because of the emotion of the traces of time on this bottle.
The old things don't speak, and the time is shocking. Broken bottle mouths, frayed logos are marked by time, and old-fashioned fonts are engraved with the eternity of history.
New consumption of wine and food Photo "5.5 million" is a big throw in the eyes of outsiders, but for Xu Datong, who is obsessed with Moutai and loves wine culture, this bottle of wine weighing only 700 grams weighs more than 10,000 gold.
Since bidding for this old wine, Xu Datong, who has won the treasure, has begun to study it. Seeing our curiosity about the bottle, Xu Datong introduced to us that this kind of bottle is called a three-section end-cap clay ceramic bottle, also known as a bamboo bottle, which is one of the core features of early Moutai, and was replaced by a two-section clay bottle in 1956.
New consumption of wine and food noticed that the general style of this bottle of Moutai in 1954 is very similar to today's Moutai, but upon closer inspection, it is found that its trademark pattern and words are very different from today's.
Moutai has different trademarks and factory names in different historical periods, and the public may be more familiar with the trademarks of "Feitian" and "Five Star" than the earlier "Jinlun brand".
New Consumption of Food and Drink Photo "Golden Wheel", also known as "Wheel Brand", its pattern consists of golden ears of wheat, gears and red five stars, which was successfully registered in 1954. Although the Golden Wheel brand was officially approved by the State Administration for Industry and Commerce on May 1, 1954, the Golden Wheel trademark was already in use in late 1953. Xu Datong said, "The inscription 'produced by the local state-owned Moutai Distillery' at the bottom right was also printed and used before the official announcement of the renaming of the distillery, and it is the first batch of Moutai liquor after the renaming of the "State-owned Renhuai Distillery". ”
For the writing of the word "moss" in "Kweichow Mao Moss Wine", the visitors present were curious. Xu Datong told us: "This is a unique way of writing Kweichow Moutai before 1954, and the name 'Maotai' is a misspelling and the opinion of individual scholars, and has not been recognized. Therefore, the distillery later adopted the common 'tai' character writing. ”
The new consumption of wine and food learned that in order to correct this writing, on April 19, 1954, Moutai Distillery specially reported to the Guizhou Provincial People's ** Industrial Department for future reference, and in 1955, it was officially changed from "moss" to "Taiwan", and the payment of "produced by the local state-owned Moutai Distillery" was also officially corrected at this time. The "++ prefix" of the word "Mao" on the front of the wine label was changed to a grass prefix until 1966.
It is worth noting that this bottle of Moutai trademark ** in 1954 appears with English words such as "produce of China", "mou tai distillery", "kwaichow China", etc., which is reminiscent of "Moutai goes to sea".
Xu Datong's words confirmed this conjecture. He said it was an export product and motioned for us to look at "Chung Nan Co." on the bottom of the bottleltd.singapo", "This label indicates that this is a product for export to Singapore".
New consumption of wine and food When it comes to Moutai's export sales, Xu Datong is like a treasure. Through Xu Datong's narration, we learned that in 1953, the export of Moutai began to be produced, and before 1955, because Guizhou Province did not have the right to export abroad, the Moutai exported overseas had to be bottled in Huairen and sold after being labeled in Chongqing. This bottle of Moutai was exported to Singapore by "Chongqing Zhongnan Co., Ltd." in 1954, and it was not until 1958 that Moutai was exported to register the Feitian trademark and use white porcelain bottles, and Moutai officially began the history of large-scale exports. "In 1954, the annual output of Moutai was 163 tons, of which less was used for export, which also shows the preciousness of this bottle."
We have no way of knowing how this old bottle of wine wandered overseas and how it returned to the embrace of the motherland, but what we do know is that it is the earliest existing Kweichow Moutai liquor, and it may even be the only bottle.
Under Xu Datong's careful research and many appraisals by industry experts, this old wine was awarded the "Collectors' Association Award" by the Moutai Collectors Association, and Xu Datong also won the 2023-001 certificate.
New consumption of wine and food Looking at this bottle of 1954 Moutai, Xu Datong's eyes were full of pride, and he mentioned the word "fate" again, in his opinion, this bottle of old wine is like an old friend who has been lost for many years, and the reunion is enough joy.
From the perspective of new consumption of wine and food, it is as precious as the existence of this old bottle of wine to have such a person in the industry who "focuses on one thing all his life".