On January 9, local time, the world's largest consumer electronics event, the 2024 International Consumer Electronics Show (CES 2024), officially opened in Las Vegas, USA. According to the information on the official website of CES, the number of exhibitors at CES 2024 exceeded 4,000, including more than 1,200 start-ups, 311 Fortune 500 companies, and more than 130,000 participants are expected.
The popularity of this event can be seen from the enthusiasm of enterprises to participate. It is worth mentioning that,The day before the opening of the exhibition,On January 8th,Hisense, Sony、Samsung and other well-known companies have taken the lead in disclosing their new product strategies。 As a representative of Chinese companies, Hisense's new products and strategic direction have also attracted market attention.
Hisense International Vice President of MarketingD**id Gold said at the meeting,Hisense will continue to focus on Hisense scenario-based and product innovation,Through the continuous upgrading and innovation of display technology,Create more imagination for a better life。 It can be found that scenario-based and product innovation are becoming Hisense's strategic keywords. Previously, at the ifa exhibition held in Berlin, Germany in September 2023, Yu Zhitao, president of Hisense Group, released Hisense's future technology strategy - to the future with scenes.
Judging from this year's exhibition, the scene applications of AI (artificial intelligence) sector, automation, and intelligent technologies, which have been popular in 2023, are still the "star track" of CES. Since 2023, with the disruptive progress of generative AI technology, a new question has been born: how to integrate high-precision technology into enterprise products and ultimately bring consumers a better user experience?
Finding scenarios is becoming a key word for the development of global enterprises.
Display scene innovation
At the CES 2024 booth, a special car caught the attention of visitors. On the windshield of this car, a variety of images and information will appear from time to time, such as navigation, speed, fuel level, weather, etc., making the vehicle and driving information more intuitive.
This is not a scene in a science fiction movie,But a technology that has matured in reality——Hisense laser holographic AR-HUD and laser panoramic projection solution that won the CES2024 Innovation Award,The application of this technology,Show you the great potential of laser display in the field of vehicles。
In fact, technology is revolutionizing the scene, and it has become the consensus of the world's leading technology companies. Automotive automation and intelligence is one of the most compelling technology application scenarios at CES 2024. Major manufacturers have brought the latest autonomous driving technology and intelligent transportation solutions to the show. Qualcomm showcased the Snapdragon Ride platform, which consists of one of the automotive industry's most advanced, scalable, and customizable autonomous driving system-on-chip (SoC) families, designed to help global automakers and Tier 1 manufacturers create efficient autonomous driving (AD) solutions. Chipmaker Nvidia said four Chinese electric vehicle makers (Li Auto, Great Wall Motor, Zeekr and Xiaomi Auto) will use Nvidia's DRIVE technology in their autonomous driving systems.
As an important promoter of the transformation of on-board technology scenarios,Hisense is leading the development trend of the industry with its unique laser technology scene layout。
It is understood,Hisense integrates laser display technology with automotive intelligent cockpit,By applying laser display technology to on-board infotainment systems、Intelligent instrument panel andAR-HUDhead-up display and other key areas,Hisense brings users a clear、Realistic display effect,Provide drivers with a safer、Convenient driving environment。 In addition,Hisense is also committed to applying laser display technology to the field of autonomous driving,Through the application of high-precision maps、Sensor data and vehicle control,It provides strong support for the development of autonomous driving technology。
By the numbers. Hisense laser vehicleAR-HUD technology is 48% higher than the traditional LED display color expression,The windshield has been transformed into a full-size large screen,Drivers and passengers can obtain information without bowing their heads,Bring a smarter and safer driving experience; The laser holographic display HUD is highly integrated, the volume is reduced by 80% compared with the traditional secondary optical scheme, and the luminous efficiency is twice that of the traditional LED, making it the best choice for vehicle display with smaller volume, larger display area, clearer image quality and higher energy efficiency. At the same time, laser panoramic projection can be used with the help of on-board optical technology to realize the panoramic projection of the side window and rear window glass, the car window becomes a giant image screen, and the car becomes an immersive theater of driving.
According to Hisense,Hisense's laser display business covers laser TV、Intelligent projection、Commercial projection and on-board display,Family、Commercial、Vehicle three scene research centers have been set up,In the future, it will join hands with car brands,Continue to create more immersive experience scenes。
Driven by technological innovation
Hisense's technological innovation is also reflected in the family scene。 The data shows that in 2023, Hisense will apply mini LED technology to all flagship products, and launched 12 mini LED TVs in the US market, becoming the brand with the highest sales of mini LED TVs in the United States.
This timeCES,Hisense also launched a new generation of Hisense100Inch curl screen laser TV is the industry's first Fresnel curl hidden TV,Modular separation design between the host and the screen,Can be freely combined and moved,Living room Bedroom can be turned into a movie theater anytime and anywhere。
In addition to form innovation,Hisense leads the continuous improvement of the picture quality and performance of laser display products,At this CES exhibition,Hisense also launched the world's first dynamic light-controlled laser TV、Spectral selection screen laser TV increases the utilization efficiency of light50%more,Achieve higher contrast and picture hierarchy。
Omdia data shows,20231-3Q,Hisense laser TV shipment share is46.5%, ranking first in the world and continuing to lead. "The achievements of the laser display industry in the overseas high-end market and the driving force of the display industry once again illustrate that technological innovation is the fundamental driving force to drive industrial upgrading and achieve long-term success. Liu Xianrong, general manager and chief scientist of Hisense laser display, said.
Ten years ago,As a new TV category, laser TV appeared on CES,It is gradually moving from "niche" to "mass". Xu Zuyan, academician of the Chinese Academy of Engineering, pointed out that China's laser display technology has gone through several stages of development of feasible principle, feasible technology and feasible industry, and has made the most remarkable achievements in China's display industry for more than 60 years.
Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, also mentioned that China leads the world in the number of laser display patents applied for and authorized, and takes the lead in formulating international standards for laser display; At the same time, Chinese companies are promoting the product category of laser TV from 0 to 1, from weak to prosperous, leading the iterative process of laser TV from 4K to 8K, from monochrome to three-color, and leading the development direction of innovative forms such as folding screens and curly screens.
At present, a new camp of laser display jointly promoted and built by Chinese and foreign enterprises has been fully formed, and global players such as Hisense, Samsung, Epson, HP, and BenQ continue to join the laser camp to promote the technological progress of the laser display industry, optimize the allocation of industrial chain resources and market prosperity.
Initially, the screen only appeared on television, in a fixed scene for household consumption. Nowadays, with the development of science and technology, industrial innovation and the improvement of consumers' living standards, the product form and usage scenarios of "screen" have quietly undergone great changes. On the one hand, "display is everywhere", allowing the screen to enter all aspects of production and life from a single family consumption scene; On the one hand, the form of "screen" itself is also changing - evolving from traditional liquid crystal to laser display, from "screen" to "screenless". This time, Hisense's single product to comprehensive technical solutions unveiled at the 2024 International Consumer Electronics Show (CES 2024) all show changes in the consumer electronics industry and market trends.