Interview Introduction:
Recently, Luckin Coffee applied for the registration of new trademarks "Luckin Sauce Chocolate" and "Sauce Chocolate" co-branded with Moutai, which has aroused people's attention and speculation. Today, we invited Mr. Deer Antler, an operation veteran, to interpret this incident for us.
BAC knowledge operation column Q1:Mr. Deer Antler, what do you think of Luckin's application for a new product trademark co-branded with Moutai?
Deer antler velvet A1:Luckin's move to apply for a new trademark for a co-branded new product with Moutai has attracted people's attention and speculation. Moutai is a well-known liquor brand in China, while Luckin Coffee is a well-known coffee chain brand. The co-branded cooperation between the two has a certain appeal and influence in the market. This application may mean that Luckin Coffee plans to launch a new product in cooperation with Moutai to further expand the market and attract consumers.
BAC Knowledge Operation Column Q2:Moutai and Luckin jointly launched the "Year of the Dragon Sauce Chocolate" has been launched, what do you know about this new product?
Deer antler velvet A2:According to the official introduction, the Year of the Dragon sauce chocolate is a Chinese New Year product jointly launched by Moutai and Luckin. This new product does not contain coffee and is mainly composed of chocolate pre-conditioning liquid and liquor-flavored thick milk, which contains Moutai. This combination of liquor flavor and chocolate is innovative and attractive in the market, which can meet the needs of consumers for unique tastes.
BAC knowledge operation column Q3:What is the relationship between the trademark applied by Luckin and the new Moutai co-branded product?
Deer antler velvet A3:The trademarks "Luckin Sauce Chocolate" and "Sauce Chocolate" applied for by Luckin have a certain relationship with Moutai's new co-branded product "Year of the Dragon Sauce Chocolate". The trademark application may be for the purpose of protecting and promoting the products of the cooperation with Moutai. This also shows that Luckin Coffee attaches great importance to the cooperation with Moutai and hopes to enhance its brand image and market competitiveness through co-branded cooperation.
BAC knowledge operation column Q4:What impact do you think the co-branding between Moutai and Luckin will have on both brands?
Deer antler velvet A4:The co-branded cooperation between Moutai and Luckin has a positive impact on both brands. As a well-known liquor brand in China, Moutai's cooperation with Luckin Coffee can further expand the brand's popularity and influence. For Luckin Coffee, the cooperation with Moutai can increase the brand's high-end image and market competitiveness. This kind of co-branding cooperation can bring more market opportunities and consumer recognition to both parties.
Postscript to the interview:
The significance behind Luckin Coffee's application for a new product trademark co-branded with Moutai. This application may mean that Luckin Coffee plans to launch more new products in cooperation with Moutai to further expand the market and attract consumers. The co-branded cooperation between Moutai and Luckin has a positive impact on both brands, which can increase brand awareness and market competitiveness. We look forward to more success and development in the cooperation between Moutai and Luckin. BAC knowledge operation service model