"Zong's Planning (No. 4): Work Outside the Poem" 11Hengdong cultural tourism slogan collection.
First, the origin. The Propaganda Department of the Hengdong County Party Committee of the Communist Party of China and the Hengdong County Culture, Tourism, Radio, Television and Sports Bureau solicit Hengdong cultural tourism propaganda slogans from the whole society. The requirements for the work are as follows:
1.The theme is distinct, the connotation is rich, around the promotion of Hengdong all-for-one tourism development as the goal, fully reflect the regional characteristics of Hengdong, show the advantages of Hengdong's cultural tourism resources: show the marshal's hometown, the champion blessed land, the hometown of paper-cutting, the hometown of shadow puppetry, the hometown of poetry, the famous county of local cuisine, the strong tourism county and other distinctive Hengdong elements.
2.It is distinctive, disseminated, unique, exclusive, atmospheric, loud and powerful, concise and smooth, easy to remember, catchy, infectious and positive, and can accurately convey the temperament and spirit of Hengdong.
3.It has practical applicability and is suitable for the use of various media and carriers such as public service advertising, cultural and creative supplies, and tourism activity venues.
4.It meets the psychological expectations of tourists and the demands of the times, and has strong communication, attraction and appeal.
5.The number of words in the slogan work should be less than 10 words, and a brief explanation of the idea and meaning of the slogan should be about 300 words.
2. Works (no more than 4 works submitted by each person).
1.To the east of Hengshan, meet in the marshal's hometown.
2.In ancient times, there was a champion and today, Marshal Luo.
3.The emperor's house, the eight-character court training will be passed on to future generations.
4.The champion and the marshal, the shadow puppet and the local vegetables.
3. Creativity (a brief description of the idea and meaning of the slogan).
In the author's opinion, the key points of the above-mentioned "work requirements" are: uniqueness and exclusivity; suitable for publicity and use; In line with the psychology of tourists, it is communicative, attractive and infectious. The following is a combination of 4 works. (Please refer to the "Encyclopedia" entry for the relevant content.) ）
Article 1: Hengdong County is located in the east of Nanyue Hengshan Mountain, which is a place of beautiful mountains, caves and beautiful waters, and is known as the "Little Guilin" of Hunan. This is a geographical indication.
Hengdong County is the hometown of one of the "Top Ten Marshals" of the Republic. In March 2019, the Propaganda Department, the Ministry of Finance, the Ministry of Culture and Tourism, and the State Administration of Cultural Heritage announced the List of Counties for the Protection and Utilization of Revolutionary Cultural Relics (the first batch), and Hengdong County was among them. **The Memorial Hall of the Marshal's Former Residence is located in Nanwan Village, Ronghuan Town, Hengdong County, Hengyang City, which is a national AAAA-level scenic spot, one of the 100 national red tourism classic scenic spots, a national patriotism education demonstration base, and a civilized tourism scenic spot in Hunan Province.
Article 2: There have been two champions in the history of Hengdong County, He Keming in the Yuan Dynasty and Peng Jun in the Qing Dynasty. Peng Jun and *** are both well-known positive figures and glorious images in history. Hengdong County has two "elements" of champion and "ten marshals", which is worth mentioning.
Article 3: Peng Jun was the champion of Jiaqing for ten years, and was the first leader in the literary world at that time. At one time, he was the prince and then the teacher of the Daoguang Emperor Minning, so there is a saying that "the protégé of the Son of Heaven, the protégé of the Son of Heaven". The family is not very wealthy, self-respecting and thrifty, and whenever he encounters public welfare undertakings, he gives generously. Peng Jun is strict with himself, "self-dedication and frugality, a little bit of a mile, deep care, non-banquet guests, no taste". For the serious family style, the eight characters of "diligence, thrift, loyalty, forgiveness, forbearance, letting, public, and harmony" were engraved into a plaque and hung on the hall, thinking that the heirs of the ethnic group must abide by the court training.
Here, Hengdong County as a whole is regarded as the "Emperor's Residence", and the eight-character court training is extended to be inherited and developed as a "county style" (relative to the "family style").
Article 4: 1) Shadow puppetry (Hengshan shadow play) is a local traditional drama art in Hengshan County and one of the provincial intangible cultural heritages of Hunan Province. In 2014, Hengshan Shadow Theatre was included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO as part of the "Chinese Shadow Puppetry".
Hengdong County is not only the "hometown of shadow puppetry", but also the main feature of shadow puppetry. Hengdong County is adjacent to Hengshan County, and it is reasonable that they share common cultural symbols.
2) Hengdong native cuisine has a long history and belongs to one of the branches of Hunan cuisine. Peng Jun, the champion of the Qing Dynasty, once presented the yellow pepper produced in his hometown as a gift to the emperor. The emperor was happy after eating, so he asked Peng Jun's hometown to pay tribute every year. "Huanggong Pepper" got its name and multiplied its identity.
In 2004 and 2006, Hengdong County held two sessions of the "Native Cuisine Cultural Festival". CCTV's "Geography China" column has filmed and promoted Hengdong native cuisine.
3) "Shadow Puppet and Local Cuisine" is the only one, including art and food, elegance and popularity, which means that we should not only pursue spiritual literacy, but also taste local food.
4) "Champion and marshal" contains the meaning of cultural roots, passed down from generation to generation. It is coherent with "shadow puppetry and local vegetables", covering the four "elements" of Hengdong, which means that people with great achievements should also eat fireworks in the world and enjoy the fun of life. The meaning is humorous and witty, which is easy to resonate with tourists.
Fourth, according to the announcement "Other Instructions", the participants enjoy the copyright of the works provided, and the right to use all award-winning works belongs to the organizer of the event. The organizer will not pay any other remuneration and expenses to the winners except for the bonuses paid to the winners in accordance with the relevant provisions of this solicitation announcement.
2024.2.17, Kunming.