Recently, Apple's Vision Pro has become extremely popular, attracting the attention of digital enthusiasts around the world, but it is difficult to see anyone buy it in China. The simple reason is that Apple doesn't sell the Vision Pro in China. Why? Because Apple can't use Huawei's patents, it will either have to pay a fee or have to change its name and sell it in China.
Although Apple's Vision Pro has caused a global sensation and has been hailed as another cross-generation product after the iPhone, it is difficult to find a trace in China. In this regard, some people think that Apple lacks confidence and is worried about poor sales, so it only dares to test the waters in the United States and other places; There are also people who believe that the Vision Pro is highly technical and difficult to produce, and can only meet the needs of the American market at present. However, the most fundamental reason is that Apple's sale of Vision Pro in China infringes Huawei's trademark rights.
As early as 2019, Huawei registered the Vision Pro trademark, covering LCD TVs, virtual reality devices and other products. As a result, Apple has only two options to sell the Vision Pro in China: either change its name or buy the right to use the trademark from Huawei. Judging from the current industry situation, Apple will likely need to change its name before it can sell in China, because Huawei is unlikely to release it, after all, it has plans to launch a similar product.
According to industry sources, Huawei is developing a head-mounted virtual reality device with a price of about 15,000 yuan, or will use the Vision Pro trademark. In this case, should Huawei allow Apple to use the Vision Pro trademark? What do you think?