Duan Guanjing.
First of all, we have to admit that art needs to be marketed. You must know that the biggest difference between Qu Gao and Kui and Xia Riba people is not the category and nature of art, but the acceptance and breadth of art. To be a guest, art has a threshold, especially how to find the right aspect and focus of artistic expression, in order to become a household name, known to women and children, is a "must question" in the Internet era. I have to say that the movie "Hot and Hot" uses the protagonist Jia Ling ** "hot", from heating to dry heat, it is difficult to say that it is inseparable from "marketing". It is true that on the commercial competition track, "Jia Ling** Ji" provides a model for the movie to break out of the encirclement and become a dark horse.
Of course, there are a thousand answers for a thousand moviegoers. Some people were touched by Jia Ling's 100 pounds of deeds, some people shed tears for the BGM and "easter eggs" in the movie, and some people watched the whole movie experience as "**sent a circle of friends to cheat likes", I dare not say anything, any discussion is contributing to Jia Ling's "harvesting traffic". After all, in the Internet era, traffic is popularity, and popularity means resources, which can rise to interests and profits. **As a hot topic in the era of material abundance, inspiration and struggle are the value system under the general situation of the times, and the two collide together, which seems to throw a "soul bomb" to the group of "struggle to shape" and "dream of the future", and it is difficult not to receive people's echo reactions.
The essence of the problem is that film, as an art, originates from reality and is higher than reality, how should we interpret and place Jia Ling**, a new model of film, and correctly interpret it in the unabated cyberspace. At least, with the blessing of mature scripts, whether it is "renovation" or "chicken soup", Jia Ling** is deeply shocking many people, and the big changes in the appearance before and after, the series of discussions and "statements" triggered, such as supervising self-sharp changes, educating children to persevere, setting a goal, etc., are all real chain reactions that occurred after Jia Ling** of some groups. It's just that, back to the movie itself, whether Jia Ling** is reduced for art or box office is the essential difference between "art marketing" and "marketing art".
The artwork should not be screened by the heart, but should be embedded in the artwork itself. Detaching from the movie itself to judge "Jia Ling**" is also a kind of "artistic idealism", but Jia Ling** runs through the entire movie, whether she has fallen into "artistic realism" again. Film is the art of the public, and whether to leave it to professional film critics or professionals to evaluate, or to let the public evaluate themselves in the fermentation of collision and interaction, is also a circular problem. In short, in any case, Jia Ling** is enough to become an inspirational model for ordinary people, but the purpose and value of ** are **, I am afraid that it still can't withstand the interrogation. You must know that a healthy body is not reflected in "thinness" and "loss of flesh", but the combination of civilized spirit and healthy body.
Time will tell, and the truth will not be too far away. The precipitation of film art is also enough to leave a strong mark on the cultural context of civilization. In fact, many film and television masterpieces have left common memories in the hearts of ordinary people, and are even embedded in the genes of many people, such as the CCTV version of "Journey to the West", "Farewell My Concubine", etc., all of which are benchmarks and distinctive banners that imprint the treasure house of film and television art. Therefore, whether Jia Ling** is "art marketing" or "marketing art" will eventually be tested in the midst of the crowd, whether it will be precipitated into a high-quality product in the crowd, or forgotten in the "accumulation and destruction of bones", I believe this answer will not be too far.