Just recently, a number of market research institutions released the 2023 annual Chinese smartphone market data, whether it is Canalys, Counterpoint, or IDC, Apple firmly occupies the top position. Although Apple was hit by a strong impact on domestic mobile phones last year, the iPhone still has a strong appeal and loyal user base, and is still one of the preferred models for many users. At the same time, OPPO, the third-ranked domestic mobile phone manufacturer, also has a very stable and excellent performance.
Apple had its fair share of surprises last year. For example, the Dynamic Island and 48 million pixel main camera of the previous generation Pro model were directly transferred to the iPhone 15 15 Plus model, and the iPhone 15 is equipped with a Type-C interface as standard. At the same time, a new melt glass process is used, and without changing the design of the back panel of the iPhone, the color scheme is very different from the previous generations, making people know at a glance that this is the iPhone 15. This has undoubtedly laid a solid foundation for Apple's leading position in the Chinese market.
Then again, the fierce competition in the folding screen camp is no weaker than that of the straight board machine. Among them, OPPO has successfully won the first place in the market share of vertical folding products in 2023 with the hot sales of Find N3 Flip. I have to say that in the field of folding screens, OPPO has indeed shown good brand resilience and product strength. This time, the OPPO Find N3 Flip not only brings 50 million pixels on the image1 1The 56-inch outsole OIS wide angle, the 48 million pixel 114 ° outsole ultra-wide angle, and the 32 million pixel 2X professional portrait camera are used for the first time. You must know the combination of super light and shadow triple camera + professional portrait lens, but it is the first time that a small folding is carried. Not only that, the Find N3 Flip also continues the design of the large outer screen, which realizes the internal and external switching with the inner screen, and the external screen gameplay has also been further improved, bringing a new experience including the application center, convenient widgets, and small cloth suggestions.
oppo find n3 flip）
It is worth mentioning that since entering 2024, the head brands have opened the AI layout, such as OPPO, Honor, Samsung and other mobile phone manufacturers have recently released new machines equipped with large models. Canalys, a market research institution, said bluntly that the demand for end-side AI capabilities is expected to stimulate a new round of replacement and help increase the average sales of devices**.
Take the OPPO Find X7 series as an example, thanks to the industry's first end-side 7 billion parameter AI model, the new machine also brings a lot of easy-to-use AI functions, such as AIGC elimination function, as long as you find it in the **editing"AIGC elimination", and then circle the general outline of the object you want to eliminate, and the phone will automatically recognize the subject, and then quickly intelligently eliminate and fill it. Compared with the retouching software on the market, it also has a lot of advantages.
OPPO AI elimination).
Not only that, in the list announced by a number of market research institutions, OPPO has entered the top three, which undoubtedly further affirms OPPO's strength. Of course, this is naturally inseparable from the strength of scientific and technological research and development and the accumulation of patents: as of December 31, 2023, OPPO has applied for more than 98,000 patents worldwide, and the number of global authorizations has exceeded 54,000. Among them, the number of invention patent applications exceeded 89,000, and invention patent applications accounted for 91% of all patent applications. According to the World Intellectual Property Organization (WIPO) released the 2022 ranking of the number of international patent treaty (PCT) applications, OPPO ranked 6th in the world.
Overall, Apple's success in reaching the top is not surprising, with its excellent performance and excellent price/performance ratio, laying a solid foundation for Apple's success in the Chinese market. However, with the rise of more and more domestic manufacturers, the market development in 2024 can be described as full of expectations. OPPO was able to win the first place in the vertical market share, not only because its products have been recognized by the market and users and continue to sell well and achieve excellent results, but also because it is based on user needs, continues to adhere to scientific research and innovation, and empowers the latest products with various black technologies, which significantly improves the user experience. At the same time, in the increasingly popular AI field, OPPO is also leading the way with the Find X7 series, so you might as well look forward to it!