Can you accept that "pre-made dishes" occupy the Chinese New Year's Eve table?
Pre-made dishes have been full of controversy since their birth, and recently pre-made dishes have "preempted" the Chinese New Year's Eve dinner table and have been on the hot search again. Approaching the Spring Festival, you may have seen a lot of advertisements for pre-made dishes.
When you go out, there is an advertisement for "pre-made dishes" for Chinese New Year's Eve rice on the billboard of the subway station, and you can also see an advertisement for a pre-made Chinese New Year's Eve meal when you watch **.
Last week, the topic of "pre-made dishes Chinese New Year's Eve dinner" was also on Weibo hot search. Most of the netizens who participated in the topic had a "non-accepting" attitude towards pre-made dishes.
Some netizens commented: I won't eat it in my life, don't challenge the bottom line
Pre-made dishes are new to us, not only challenging consumers' taste buds, but also breaking through everyone's psychological defenses.
In particular, putting "pre-made dishes" and "Chinese New Year's Eve rice" together is unacceptable to many people.
On the one hand,The quality is not high, the taste is average. According to the survey report on the consumption of prefabricated dishes previously released by the Jiangsu Provincial Consumer Protection Commission, 6232% of consumers said that pre-made dishes tasted average.
On the other hand,The Chinese New Year's Eve dinner is steaming, symbolizing reunion, warmth and emotional sustenance, while the pre-made dishes are cold, industrialized and emotionless.
So, who is the audience for pre-made dishes?
Probably, many people don't have the time and energy to cook a table of dishes nowadays, and semi-finished products have become an alternative.
At present, during the Spring Festival, the restaurant's Chinese New Year's Eve dinner is hotly booked, and if you can't book a restaurant and don't want to do it yourself, the emergence of pre-made dishes just solves this part of the demand. The second scenario is that urban young people live a fast-paced life and have no time to cook, so pre-made dishes have become a cost-effective choice after being busy.
So far, major e-commerce platforms and supermarkets have launched a variety of pre-made food products. Some offline restaurants have also started to do pre-made food business, and when it is difficult to book a table for dine-in, restaurants have also launched pre-made food products such as family banquet gift boxes for consumers.
Judging by the current data, it seems that there are more people who "do not accept". peopleThere is a process of acceptance of any new thing, with the popularity of the product, the industry is gradually maturing, the consumer education of ** and advertising on the Internet is deep, perhaps people who do not accept it at first will have a new understanding of prefabricated dishes, and will slowly accept it.
But no matter what, I won't accept it in my life.