Why can Japanese brick-and-mortar stores surpass e-commerce, but China is difficult to match? Netizens
An attraction unique to brick-and-mortar stores in Japan.
The attraction of Japanese stores is largely focused on giving customers a comprehensive shopping experience. For example, if you walk into a kimono shop, you can not only buy a piece of clothing, but also feel its history and culture. The store also explained the production process of kimono and the cultural heritage contained in it to the guests, so that the guests had the feeling of entering a cultural tourism. Such an "experience" enables consumers to not only get a feeling of "buying something" when buying goods, but also find a sense of "immersion".
In addition, brick-and-mortar stores in Japan aim to create a relaxed, relaxed atmosphere. For example, a fine coffee shop full of hand-brewed coffee, and a private study in the book corner. In this atmosphere, consumers are more willing to explore and experience, rather than just wander around. The brick-and-mortar store is like a small world, and when customers enter, they feel as if they are in a space full of history.
In addition, "long-established stores" in Japan also attract customers by "sales" and "sales". They not only provide consumers with the best goods, but also allow consumers to experience China's traditional culture while consuming. This kind of store is like a living museum, where you can shop and feel like you have traveled back in time. Consumers can create an emotional connection in the store, rather than simply buying or **.
Consumption behavior in different cultures.
This can be explained by a unique approach of the Japanese. In Japan, buying something is much better than just buying something, it is an art. Japanese customers pay more attention to the quality of the product and the meticulous feeling of the product at the time of purchase. They are happy to go to the store and experience it for themselves, see it with their own eyes, touch and touch the real touch of the product with their own hands. It is a tradition of Japanese people to pay attention to detail and pay attention to quality.
Comparatively, our customers prefer the convenience of buying online. With the rapid development of modern society, people pay more and more attention to efficient and convenient life. In the online world, everything is getting fast, including shopping. Therefore, we prefer to identify products based on images and text in an e-commerce environment, and then place an order quickly, and then wait until the goods arrive. Convenient, fast and efficient, it is our biggest advantage when shopping online.
This series of consumption activities reflects the cultural heritage and pace of life of the Chinese and British nations. Japanese people pay more attention to the quality of life and the depth of experience, the pace of life is slow, and the cultural tradition is strong. And in our country, fast and efficient is already a habit of life. These differences have caused significant differences in the consumption patterns of the two nations, and also reflect the culture and outlook on life of the two nations.
On the rapid development of e-commerce in China.
The reason why e-commerce in our country has developed so rapidly is largely because it is in line with the lifestyle of modern society. In this fast-moving society, timing is of the essence. E-commerce platforms allow people to shop online without leaving their homes. Such convenience is very powerful for busy people.
In addition, e-commerce gives consumers more options than traditional brick-and-mortar stores. Whether it's daily necessities in life, or strange things, even if it's a world-famous brand, you can buy it here. By disclosing and comparing product pricing, it is easier for customers to choose products with value for money. With so many products to choose from, users can compare them and make them more suitable for their needs.
In addition, for e-commerce, personalized recommendations from users are also a great plus. Through the study of this data, it can help e-commerce platforms better understand users' preferences and develop personalized purchase plans for users. A "tailor-made" shopping experience for customers, so that customers can feel cared for and loved, making buying a fun and enjoyable thing.
Brief summary. Both brick-and-mortar stores in Japan and e-commerce in Japan have shown their unique appeal. Japanese stores form a deep emotional bond in the hearts of consumers by conveying irreplaceable consumption experiences and unique cultural connotations to consumers. At the same time, domestic e-commerce has also developed rapidly in the form of convenience, rich choices and personalized recommendations, and has gradually developed into a new way of consumption. The difference between these two business models not only reflects the difference between the two nationalities in terms of management, but also reflects the difference in the culture and living habits of the two nationalities. This difference reflects both the consumption customs of the two countries and the different attitudes towards life between the two countries.