Jade culture has a history of more than 7,000 years in China, and among the common natural jade, Hetian jade and jadeite are the most popular varieties, and the best varieties are worth a lot. Today, I would like to recommend 7 major jade and jade brands, the products are excellent in workmanship, and some of the works also have collection value.
In 1997, Colorful Yunnan established the first set of jadeite commercial grading and pricing system in China, which made an important attempt to standardize the jadeite market. There is a "brand museum" covering an area of 6,800 square meters in Beijing's second ring road, two of which are selling jadeite and jade, and it is currently the largest jadeite offline brand store in Asia. It only sells natural and untreated jadeite, and has been selected as the "Reassuring Demonstration Store" of China Jewelry and Jade Jewelry Industry Association for many years.
Colorful Yunnan specializes in jadeite jade jewelry, and has been awarded the title of "the first jadeite in Yunnan", and the number of jadeite styles is 2-3 times that of Beiyu and Chow Tai Fook. Traditional elements such as Buddha statues, Guanyin, and Ruyi are used more in style design to convey the meaning of beauty and smoothness.
In addition to inviting dance artist Yang Liping to jointly create the "Peacock" series with ethnic minority characteristics and the 18K gold and jade-inlaid fashion emerald beauty series, Colorful Yunnan also launched the ancient style Hetian jade series, which depicts colorful cheongsam, auspicious clouds and other patterns through enamel technology, which is an interesting design that other brands do not have.
* On the purchase of colorful Yunnan jade jewelry mainly through two forms, usually more than 8,300 yuan of high-quality styles to implement "one yard one" sales, each piece of jade jewelry has an exclusive code, what you see is what you get. Most of the ** slightly lower products are shipped randomly according to the corresponding quality standards, the color and texture can not be selected, with uncertainty, it is not easy to choose the favorite jadeite, if it is not satisfactory, the brand supports 7 days without reason to return the goods.
The predecessor of Beiyu is Beijing Jade Factory, which was established in 1958 and belongs to Beijing Gongmei Group, which is the designated production organization of important national gift projects, and is known as the "National Gift Manufacturing Office" by the industry, and has the highest prestige in the field of domestic design. By hosting the "Oscar" of the domestic jade carving industry - Tiangong Award for 10 consecutive years, Beiyu has gathered a group of talents in the jade industry.
Beijing Jade Factory is famous for "Beijing Jade Carving" and is the inheritance and protection unit of the national intangible cultural heritage project "Beijing Jade Carving". In modern times, the Beijing jade industry was once very sluggish, Beijing Jade Factory was given the important task by the prime minister, through 8 years, the production of 4 pieces of national treasures "Daiyue Wonders", "Qunfang Range Rover", "Four Seas Tenghuan", "Fragrance Jurui", the work reproduces the royal style of "Beijing jade carving", so that it has regained the attention of the public.
Unlike brands such as Chow Tai Fook and Colorful Yunnan, Beiyu's Hetian jade jewelry is good at making use of the natural texture and color of the material, using exquisite carving to transform it into a gray parrot and a red-faced Guan Gong, etc., which is no longer an ordinary jade accessory. The large jade ornaments of Beiyu are also very famous, mostly unique products, exquisite workmanship, lifelike carving, among which there are many master works, more than 1,000 yuan, and even have hundreds of thousands of yuan of style, high collection value.
Beiyu is inferior to jewelry brands such as Lao Fengxiang in terms of marketing and scale, but online on Jingdong and Tmall are equipped with ***, among which the bracelet selection is not too much, pendants and safe and sound brands and other styles of various materials and colors are sold, the implementation of "one thing, one certificate" sales, support 7 days no reason to return and exchange service.
Chow Tai Fook is the most influential jewellery company in Greater China, with quality and service as a benchmark in both domestic and foreign markets. Although Chow Tai Fook's jade jade is not as famous as **, it has a number of product series focusing on jadeite jewelry and jade.
Chow Tai Fook's jewelry design style is all-encompassing, and the e-commerce *** is mainly based on small and exquisite styles, making good use of 18k rose gold inlaid with small jadeite, a touch of emerald green beauty is not exaggerated, and working women can also be used as a small embellishment for daily matching. Chow Tai Fook's Internet celebrity heritage series includes the "National Jade Heritage" series, which is made of Hetian jade raw materials from Kunlun Mountain, and the jade is in excellent condition, not inferior to professional-grade jade brands.
Chow Tai Fook's offline sales channels are all over the country, and the e-commerce platform coverage is also perfect. In order to distinguish it from **jewelry***, Chow Tai Fook has opened an online "Chow Tai Fook Jade*** Chow Tai Fook Heritage*** However, the brand premium is high, and there are not many styles of jadeite floating color or transparency, and some high-quality jadeite jade jewelry** is about 2 times or more than that of jade franchise brands such as Colorful Yunnan.
Founded in 1996, Hehe Jade, a brand of Xinjiang's professional-grade jade, is a leading brand in the domestic Hetian jade industry. Among the drafting units of Hetian jade national standards, Hehe jade is the only enterprise unit, and the physical samples of Hetian jade provided for the formulation of national standards have filled the gap that there is no standard physical reference for the classification of Hetian jade grades in China for many years.
The industrial base of Hehe jade is located in Xinjiang, which has extremely abundant and high-quality jade raw materials in China, and there is no shortage of rare jade varieties such as mutton fat jade and black jade. The process design and the selection of raw materials are of exemplary significance, using up to 17 layers of jade selection standards, and many works are made of the highest grade of sheep fat jade in Hetian jade, and the carving is delicate. In 2014, Hehe Jade cooperated with the Forbidden City to develop "Forbidden City Elements" cultural and creative products, and launched the "Forbidden Royal Plate" and "Forbidden Seal" full of royal charm and can be regarded as a collection series.
Hehe jade offline counters are among the top professional jade brands, with more than 50 counters across the country, mainly distributed in.
Mid-to-high-end shopping malls in first- and second-tier cities, but the penetration rate is far less than that of jewelry brands such as Lao Fengxiang and Chow Tai Fook. At the same time, the official co-branded and high-end raw material styles can be purchased in the e-commerce channels of Jingdong and Tmall, ranging from 1,000 yuan to tens of thousands of yuan.
Lao Fengxiang is the second largest jewelry company in offline scale after Chow Tai Fook, in addition to the best jewelry, increase investment in seven product lines based on white jade and jadeite, and it is very convenient to buy in physical stores. Lao Fengxiang heavy technology, in the jade jade is also the same, jewelry is not lacking in the design of national craftsmen, with Shanghai Gongmei jade carving factory processing channels, jade jewelry artistic achievements in the country one of the best.
Although Lao Fengxiang's product focus is on the ** jewelry category, its strength in the jade and jade product line is not inferior, and the most popular of which is the gold inlaid jade series. At the same time, to meet the needs of consumers in the north and south, there is not only the magnificent atmosphere of the northern school, but also the gentleness and elegance of Jiangnan jade. As the name suggests, the "Jiangnan Series" and the "Fan Series" cleverly apply elements such as scenery and fans with Jiangnan characteristics to the jade design; The "Fuyou Series" is more suitable for men, and most of them are styles carved with mythical beasts and other auspicious patterns, which are clearly different from other brands of gold-inlaid jade jewelry.
As of the end of 2021, Lao Fengxiang has a total of 4,945 marketing outlets in various provinces across the country, including 16 overseas silver buildings, which is particularly convenient for domestic consumers. Lao Fengxiang's jewelry products do not have an official online sales channel, and if you buy them online, you need to be careful to screen them.
Caibai jewelry is a regional brand, and the Beijing-Tianjin-Hebei region is quite well-known. Located in the third ring road, Caibai Beijing Main Store is an online celebrity check-in place, and a quarter of the space is a jade area, where various jade raw ore specimens give consumers an immersive appreciation experience. The brand jadeite is the first in Myanmar and China, and the production standards are stricter than the national standards, and the protection of jadeite jade products is high.
There are not many jade jade products sold online in Caibai, and there are many jade pendants and bracelets that are green, and most of the styles will not be white or green, which is suitable for consumers who like green styles. Launched the cute zodiac gold inlaid jade products, the "Meng Tiger" series is a hot model in recent years, using white and transparent Hetian jade material, the pure gold tiger image is playful, matching the preferences of young people and children.
Caibai Jewelry has a great competitive advantage in the jewelry market in North China, with 54 offline brand outlets, more than half of which are distributed in North China, and the sales revenue accounts for 90% of Caibai's total revenue. In contrast, the coverage rate of stores in the southern region is very low, and it is inconvenient to consume in physical stores. In recent years, Caibai has stepped up the development of online sales channels, and has a complete range of official jade and jade styles and specifications on Jingdong and Tmall, and the products can be traded-in, repaired, inspected and other services in offline stores with sales vouchers.
The scale of the domestic jewelry market is in the first echelon of Zhou Dasheng, jade and jade is its supporting products, but thanks to the layout of more than 4,500 stores across the country, on-site appreciation and purchase are very convenient, especially.
Consumers in second- and third-tier cities. Zhou Dasheng's jadeite is available from bean seeds to ice seeds, and the ** segment of about 1,000-10,000 yuan can meet the budget needs of most consumers.
There are many inlay styles of jadeite and Hetian jade, and pendants and bracelets based on the shape of cute animals such as elephants have attracted the attention of many young people. However, the traditional jade and jade style design made of Buddha statues, Guanyin, lucky bags and other elements is decent. Chow Tai Sang also uses chalcedony, hibiscus stone and other materials, the store does not have a clear classification of jade area, you need to pay attention to the jewelry material when buying.
Chow Tai Sang has many physical stores, but the proportion of franchised stores is high, and the management of some stores is not standardized, so offline purchases need to be distinguished. In addition to mainstream e-commerce platforms, Chow Tai Sang also opened on ** platforms such as Vipshop, which can be picked up from time to time. The jewelry purchased by Chow Tai Sheng** supports the national warranty, and consumers can enjoy after-sales services such as store maintenance, polishing and free cleaning.