As a distinctive trade name, "Kemumei" has great commercial potential and application strategy in the third market field. This brand name combines elements of nature and beauty to give people a fresh, natural, and healthy feeling, making it ideal for use in fields closely related to beauty and health, such as beauty, cosmetics, and toiletries. The following is the application strategy of "Kemumei" in the third type of market starting from the brand name.
First, market positioning.
The market positioning of "Kemumei" should be in the consumer group that pursues nature, health and beauty. This includes, but is not limited to, young women, middle-aged women, and some male consumers. These consumers have high requirements for product quality, safety and brand image, so the "Kemumei" trademark should pay attention to quality assurance and create a fresh, natural and healthy brand image to meet the needs of consumers.
2. Product strategy.
In terms of product strategy, the trademark of "Kemumei" should pay attention to the quality and safety of products, select high-quality raw materials, and adopt advanced production technology to ensure product quality. In addition, the product line should cover multiple fields such as beauty, cosmetics, and toiletries to meet the diversified needs of consumers. At the same time, according to the market demand, different series of products can be launched, such as natural series, moisturizing series, whitening series, etc., to meet the individual needs of different consumers.
3. Brand communication.
In terms of brand communication, the trademark "Kemumei" should focus on establishing brand image and improving brand awareness and reputation. Through advertising, social promotion, celebrity endorsement and other ways, the brand concept of "Kemumei" is passed on to consumers. At the same time, interactive marketing can be carried out on social ** to enhance interaction and communication with consumers and improve brand loyalty. In addition, it can also expand its brand influence by holding offline events and participating in industry exhibitions.
Fourth, channel construction.
In terms of channel construction, the "Kemumei" trademark should pay attention to the combination of online and offline to expand sales channels. In addition to traditional retail channels, online channels such as e-commerce platforms, official **, etc., should also be actively developed to expand the scope of sales. At the same time, we can cooperate with high-quality dealers to jointly develop the market and increase market share. In addition, through online and offline interactive activities, the brand can be improved and the brand influence can be enhanced.
5. Customer service.
In terms of customer service, the "Kemumei" trademark should focus on the experience and needs of consumers. Provide professional product consultation, after-sales service and membership system and other services to enhance consumers' purchase confidence and loyalty. At the same time, a sound customer service system can be established to deal with consumer feedback and complaints in a timely manner and improve customer satisfaction. In addition, we can understand the needs and expectations of consumers through regular return visits and questionnaires, and continuously improve products and services.
To sum up, the application strategy of the "Kemumei" trademark in the third type of market should focus on market positioning, product strategy, brand communication, channel construction and customer service. Only by comprehensively enhancing the brand image and market share can we stand out in the fierce market competition.