From January 9th to 12th, the Consumer Electronics Show (CES 2024), known as the annual "Science and Technology Spring Festival Gala" in the field of consumer electronics, was officially held in Las Vegas, USA. As the world's largest consumer electronics show, CES is regarded as the vane of global technology, where technological progress and innovation can be seen.
In the past era of fuel vehicles, there were not many car companies participating in the CES exhibition, because the mechanical properties of automobiles were still very heavy at that time, and technology and automobiles had not yet rubbed any big sparks. However, with the advent of the new energy era, automobiles are becoming more and more consumer electronics, and the CES exhibition has become a place for car companies to "show their muscles".
As China is the "main battlefield" of new energy vehicles in the world, more than half of the world's new energy vehicles are driving on the land of China, and a series of technologies in the domestic new energy vehicle market lead the world, including but not limited to 800V high voltage, urban NOA, GPT large model on the car, mass production of electronic exterior mirrors, etc., making China's new energy vehicles attract much attention.
In addition, the Internet is full of arguments about domestic new energy vehicles "far ahead", and foreign brand new energy vehicles are "miscellaneous", which raises the rank of domestic new energy vehicles. Next, without further ado, let's take a look at what black technologies China's new energy vehicles have brought.
First of all, let's take a look at ZEEKR, this time we have joined hands with Valeo, a French auto parts company, to bring a personalized lighting experience to the ZEEKR 007 model.
That's right, it is the ZEEKR 007 headlamp that is talked about by the majority of netizens, equipped with a 15mm high THINBILITE ultra-thin dual-function lighting module and two digital panels containing more than 1700 LEDs, the overall visual effect surpasses the "lamp factory" in the eyes of many netizens, and its luminous car logo and ADAS sensor are cleverly integrated, making the brand image of ZEEKR 007 more prominent.
Let's take a look at Geely GalaxyE8,This BOE(BOE)45inch8KThe unbounded smart screen attracts many foreign friends to enter the car"Play games。 It's no wonder they have such an immersive experience, after all8K quasi-retina-level resolution, 98 screen-to-body ratio, and at the same time, it integrates instrumentation, central control, and co-pilot on one screen, Geely Galaxy E8 completely moved multiple life scenes to the car.
As a technology company focusing on the future of mobility, how can this CES show be without Xpeng Motors. No, Xiaopeng brought its own flying car over, and its scheme includes two forms: integrated and split, which can be described as eye-catching.
Further from the point of view of the scene, Xiaopeng's integrated flying car follows the concept of "land and air integration", and the appearance of the vehicle is very cyberpunk style, and we can obviously see the large propeller and the wings open like Dapeng spreading its wings. It is reported that the flying body supports vertical take-off and landing to meet the needs of low-altitude flight, and can be stored in the vehicle when not in use, and the vehicle can also supply power to it. I have to say that this does have a bit of a taste of the car of the future.
Nvidia is also something to watch at the CES 2024 electronics show, because a few days ago the tech giant said that Ideal, Great Wall, Zeekr, and Xiaomi cars have adopted the NVIDIA Drive Orin platform in their new generation of autonomous driving systems. In view of NVIDIA's monopoly position in the field of autonomous driving chips, the autonomous driving experience brought by these domestic car companies that cooperate with it is worth looking forward to in the future.
In addition to Nvidia, tech giant Samsung has not been idle, announcing plans with Tesla, Hyundai and Kia to develop the automotive industry to achieve more intelligent "home-to-car" and "car-to-home" functions. We often laugh at ourselves that the three major pieces of new energy vehicles are "refrigerators, air conditioners and large color TVs", and we wonder if a series of AI home appliances brought by technology giant Samsung can make Hyundai and Kia's new energy vehicles stand up?
As a "resident guest" at the CES exhibition, BMW brought a new i digital emotional interaction concept car this year - DEE (Digital Emotional Experience), which translates into the vernacular is that this car can bring digital emotional experience. In addition, BMW also brought a new voice assistant based on large language models, as well as VR, AR and other technologies. Although it is often ridiculed by some netizens in China, the black technology brought by BMW this time is still eye-catching.
Conclusion] With the trend of electric vehicles towards consumer electronics, similar to the mobile phones we use today, the use cycle of automobiles is greatly shortened compared with the era of fuel vehicles, coupled with the faster replacement cycle of automotive chips and batteries in the era of electrification, which makes the future vehicle update time shorter, and there is no doubt that the competition of electric vehicles will be more intense. Are you ready for such a change in consumer trends?