**: British Circle.
Recently, the British royal family has been full of bad news - first Princess Kate underwent major abdominal surgery and needed to recuperate, and then King Charles was admitted to the hospital for surgery for prostatic hypertrophy, but was unexpectedly diagnosed with cancer.
Charles was diagnosed with cancer, and the throne "hasn't been hot yet"! William was anxious: his father was sick and his wife fell, the three babies were to be fed, the stepmother was fine, and the younger brother was bad.
As the crown prince, Prince William has to take care of his sick father and wife while keeping an eye on his three school-age children, which is really anxious. 
Photo: people).At the same time, his younger brother Harry and sister-in-law Meghan, who are far away in the United States, have a new move-
According to British media reports, this week Harry and Meghan quietly launched a new official **sussex.com：
Photo: sussexcom）
Sky News:The Duke and Duchess of Sussex launch the new **
Photo: people).
vanity fair：Meghan and Harry have a brand new ** – and new podcast episodes are also in the works
Photo: Vanity Fair).The Independent:Prince Harry and Meghan unveil a new ** with royal titles in a royal rebrand
Photo: The Independent) Compared with the couple's previous "achievements", the release of ** does not seem to be a particularly eye-catching thing. However, friends who are familiar with the history of the whole process of Harry and Meghan's "Brexit" should be able to sniff out a little bit of cattiness.
After Harry and Meghan got married, the external name has always been"The Duchess of Sussex (SussexRoyal)".The domain name is also sussexroyalcom：
Picture: Pinterest) Historically, the title of nobility has been closely tied to its territory. However, after entering the constitutional monarchy, the situation of the royal family members has become more delicate, and taxpayers will not accept spending money to raise a group of "mascots" for nothing, so the royal family members need to bear and fulfill the corresponding accusations in order to establish a certain legitimacy for their special status.
In other words, obligations and rights go hand in handIf you want to enjoy the benefits of the title, you must also bear the restrictions and obligations that come with the title
Photo: Mylondon).
In 2020, Harry and Meghan announced their "retirement from the royal family" and no longer assume royal family-related responsibilities. Correspondingly, they are forbidden to use the term "royalty" in their foreign activities.
It stands to reason that the couple should also be stripped of their titles. But in the end, grandma Queen Elizabeth still loves this little grandson, putThe title of "Duke and Duchess of Sussex" was left to Harry and Meghan, but two of themCan no longer be addressed as "Your Highness".
Photo: Popsugar UK) At first, the couple who left the United States did want to break ties with the royal family and set up their own business. They deactivated their original ** and Instagram accounts, and created a new brand, Archewell.
The name was inspired by their son, Archie, and combined the words "arche" (Greek for 'fountain of action') and "well". Combined, it probably means the source of action. 
Photo: newmyroyals).At first, the couple did become popular by appearing on interview shows, doing podcasts, writing books, etc.
After all, ordinary people are still very interested in all kinds of "catching horses" within the royal family.
Over the years, Harry and Meghan have indeed tried to do some projects of their own.
For example, Harry founded it"The Invictus Games"., which aims to see the wounded and disabled soldiers who have served the country, and to improve the information and courage of their lives. It has been ten years since the establishment of the project, and the reputation is not always good.
Picture: NBC News) wife Meghan is taking the "big heroine" routeParticipated in a number of projects to encourage women to be self-reliant and see the power of women
In May last year, she was invited to participate in the Women's Visionaries Conference (MSFoundation Women of Vision)" and delivered a 6-minute speech.
Photo: Town & Country Magazine) Perhaps, Harry and Meghan themselves are not downright "waste" and "moths" as many ** portray.
In all fairness, the two also came up with a lot of good ideas, and they were indeed enthusiastic about public welfare.
However, the litmus test of value has to be the market itself
Previously, the couple had launched a documentary on Netflix, but the ratings were mediocre and did not make any big splashes; Not only that, but Spotify also terminated a £34 million contract last year.
Figure: extraie) objective facts are that toHarry and Meghan are far from enough to support them to "start anew" and create a successful brand of their own.
Because of their influence, to a large extent, it is still the special status given by the royal bloodline.
Picture: Vogue) The past 2023 has been really difficult for Harry and Meghan
In addition to the aforementioned commercial brand falling into the crisis that no one wants to use, the love life of the two seems to have some twists and turns. Rumors that the couple are divorcing and Harry wants to return to the UK are even more rampant. Late last year, Omid Scobby, a 44-year-old British journalist, published his biography "Endgame." However, this biography that "strongly supports" the Harrys has made their already modest reputation even worse.
Photo: Banner Evening News) Whether it was out of financial pressure or feeling the call of their old father Charles, in short, after thinking about it, the couple decided to use the old IP of "Duke and Duchess of Sussex". Now, if you click on the couple's old **, a note will appear:
Founded in 2020, the ** lays out the workflow of Prince Harry, Duke of Sussex, and Meghan, Duchess Meghan, before moving to the United States. To learn more about the royal couple and their philanthropy, click here. ”
The user is then directed to the new sussexcom, which is not only stained with the edge of the old IP, but also does not touch the provisions prohibiting the word "royal family".
Photo: SussexRoyalcom）
In the new **, the introduction of Harry and Meghan is also to try to dilute the royal blood from their public welfare undertakings.
For example, Harry is described as one"Humanitarians, Veterans, Mental Health Advocates, and Environmental Activists.", while Megan is portrayed as one"Feminist, defender of human rights and gender equality, one of the most influential women in the world".
Photo: The Independent).However, ** still secretly "hidden" the royal attributes in all aspects-
For example, there are also royal coat of arms icons for two people on **:
Picture: Twitter) Another example, the link of the old ** was also put up:
Photo: The Sun) In this regard, royal commentator Rhiannon Mills (Rhiannon Mills) said:
"The ** claims to 'shape the future through business and philanthropy', reminding people why the Sussexes need to promote themselves in this way. I'm not an expert on branding, but all I can think of is that Archerwell** hasn't proven to be a good enough platform to sell what the Sussexes have to offer. ”
Picture: The Cut) connects a new brand that is not very successful with an old IP that is well-known, and it has to be said that it is a very clever marketing strategy.
However, the evaluation on the Internet does not seem to be so friendly-Enthusiastic netizen No. 1:The people of Sussex have had enough.
Photo: Twitter).Enthusiastic netizen No. 2:Where exactly is their attention? Why not focus on yourself? Why are you back playing as a member of the royal family? I thought awell** was going well. I mean, it ended up failing, but that's not the point.
Photo: Twitter).Enthusiastic netizen No. 3:I'm from Sussex, and they're not my Duke and Duchess.
Photo: Twitter).Enthusiastic netizen No. 4:The Sussexes failed in the United States, so now they are back trying to be royals again. Hypocrites, incoherent liars. Of course, none of this matters without institutions. But the annoying couple still takes advantage of the situation. Their remarks about the royal family are humbling.
Picture: Twitter) It seems that Harry and Meghan still have a long way to go before they can regain their reputation and make money with the royal brand.
Photo: Town & Country Magazine) What do you think about this? Feel free to share your thoughts in the comments section