On February 16, the 25th Harbin Ice and Snow World was officially closed and entered the demolition stage. From 2023 to 2024, the 25th Ice and Snow World will be open for 61 days and receive a total of 2.71 million visitors.
The domestic tourism market during the Spring Festival is really "hot and hot", the explosion of Harbin and the stable performance of Sanya, and finally at the end of the Spring Festival holiday, through the air ticket ** to give the public some concrete shock.
According to relevant data, it is estimated that the Spring Festival holiday is 8 days of domestic tourism travel 47.4 billion person-times, a year-on-year increase of 343%;The total cost of domestic tourists is 63268.7 billion yuan. The crowds of various scenic spots and the shortage of hotel reception capacity in many places have once again proved its huge potential in the domestic tourism market.
This Spring Festival, have you traveled?
According to data from the Ministry of Transport, in 2024, there will be about 9 billion people traveling, visiting relatives, and leisure in 40 days, which may hit a record high. The Spring Festival has undergone structural changes, and the number of passenger trips in traditional commercial transportation, including railways, highways, civil aviation, and water transport, is expected to be about 1.8 billion, and the remaining 80% will be self-driving trips, which will hit a record high.
During the Spring Festival, whether it is going south to Hainan, Guangdong, or north to the snowy plateau, or going home for reunion, self-driving travel enthusiasts from all over the world are accompanied by wheels, looking for a unique New Year's flavor and New Year's carnival. According to Wukong Car Rental's data, in 2024, Wukong Car Rental's omni-channel orders will achieve a 300% year-on-year increase in 23 years, and the negative review rate will be controlled at 0Below 5%, the car rental market in Sanya is hot, and the platform's car rental GMV in Sanya during the Spring Festival exceeded 2000W, which is 166 more than the same period in 202369%, 486% more than the same period in 2019**, the largest day, the number of orders exceeded 1,000 orders. In terms of **, the average daily rent is mainly concentrated in the range of 500 yuan - 600 yuan, which is basically the same as last year's Spring Festival**, and about 55% higher than usual.
The boom in self-driving is due to the increasingly dense highway network. Today, China's highway mileage has exceeded 160,000 kilometers, covering more than 90% of the country's cities above the county level. This makes road trips the way more and more people choose to travel.
On the highway, not only can you enjoy the scenery along the way, but you can also change your itinerary at any time to explore unknown attractions. This freedom and flexibility makes self-driving tours one of the most popular ways to travel during the Chinese New Year.
In addition, with the increasing number of cars and the popularity of car culture, self-driving travel has gradually become a way of life. More and more people are beginning to pay attention to the quality and experience of travel, and they are no longer satisfied with simple sightseeing, but want to learn more about the history, culture and customs of a place through self-driving tours.
With the popularization of the concept of sharing, car rental has become the choice of more and more people. In the boom of self-driving tours, the tourism market around the country has also ushered in a hot **. From hotel accommodation to catering services, from scenic tickets to transportation, there are opportunities and challenges. In the face of huge market demand, Wukong Car Rental rose to the challenge, adhered to the goal of "making everyone happy to travel", and constantly improved the service system and service level.
In 2024, Wukong Car Rental will provide you with more choices, reaching 130,000+ rentable vehicles, 6,000+ models, 40,000+ industry outlets, and 460+ cities, covering major core city outlets, so that customers have more choices, better choices, and more personalized choices. At the same time, it provides extremely convenient services, such as pick-up and delivery of cars, return of cars in different places, double exemption of deposits, and online of the whole process. At the same time, let the public enjoy better service.
At the same time, Wukong Car Rental actively innovates to enrich the travel experience of users. During the Spring Festival in 2024, Wukong Car Rental Co-branded BESTORE will send blessings, give everyone a healthy New Year gift, and invite everyone to eat quality nuts. From January 18th to February 10th, Wukong Car Rental will release a total of 400 BESTORE New Year's gift boxes in 400 Easter egg trucks at designated car rental locations in Beijing, Guangzhou, Chengdu and Wuhan, creating a pleasant travel and food experience! There is also an online ** event, and the blessings sent out by Wukong Car Rental are driven to all parts of the country with the wheels.
Among the many aggregation platforms, Wukong Car Rental stands out, because - Wukong Car Rental is good, and 1-to-1 service is not troublesome. Book 100% of the car, no car compensation 3 times, free upgrade if the model does not match. The whole process of 1v1 manual customer service follow-up, if there is a problem and dissatisfaction, you will be compensated. It also provides comprehensive protection, and you can return the car with peace of mind without spending a penny in case of car damage. The whole process of car rental is guaranteed in the three car rental links of car booking, car use and car return. The overall industrial chain adjustment of Wukong Car Rental, starting from the user experience, has achieved "more, faster, better and cheaper", so that everyone can travel happily.
Overall, self-driving has become one of the most popular ways to travel during the Chinese New Year. It not only provides people with more travel options and more in-depth travel experience, but also promotes the continued popularity of the domestic tourism market. In the future, with the continuous improvement of the highway network and the popularization of car culture, self-driving tours will become more popular and diversified, bringing more opportunities and challenges to the domestic tourism market.