Author: Shang Feng.
According to the news released by "Worker**", "The same medicine, why is the physical pharmacy much more expensive than **?" The vitamin C at home has expired, go to the pharmacy and buy it! The recommended health care products are vitamin C, which cost hundreds of yuan, so the customer found a small bottle of the drug vitamin C on the shelf, and the clerk said that there was no prescription when paying, and this is not for sale!
This is most likely the habitual thinking of the clerk, because most of the drugs with low unit price, low profit or no commission are prescription drugs, so I usually say it smoothly, but this time I forgot that the drug vitamin C is an over-the-counter drug, and there is no need for a prescription when selling. However, they probably don't care! They only care, I get less commission for this customer, and the boss makes less money!
Now many pharmacies are complaining that the customer flow of pharmacies is becoming scarce, but they rarely reflect on the problem from their own perspective, but attribute the problem to the relaxation of restrictions on online pharmacies by the regulatory authorities, resulting in more and more online pharmacies, more and more influence, and lower and lower! Compared with them, they are not competitive in **, there are fewer guests, and they must make full use of it!
Regarding the problem of their own high level, many pharmacies are also indignant: the rent needs money, the wages of employees need to be paid, how can it be supported without high profits? But what do customers gain when they pay more than online pharmacies**? Have a good shopping experience? Is there a professional medication guide? Or can you make money and smile, otherwise you are a cold beauty? Or is it just cold and unpretty?
Pharmacies are essentially a form of business, if you can't provide customers with high-quality goods, high-quality services, and preferential treatments, how do you let customers love you? Just because your rent costs are high? Just because you're going to pay your employees? Or is it just because your investment has a cost of capital?
Although drugs are essential commodities related to health, if you do not belong to a monopoly, if there are other market players, if the market is open, then customers will also compare and weigh the advantages and disadvantages of various channels and different market entities, and make their own choices according to their own needs.
Once, I also thought that ** was the main reason for the decline in offline pharmacy traffic! Recently, because of the entry into the online, I have more dealings with young people, and they have driven many offline shopping malls and supermarkets to visit, experienced a lot of memorable services, and also seen a lot of personalized non-standard goods that young people like, as well as a variety of interactive games.
Do you still remember the 100 million yuan bet on the separation point between online and offline? At that time, Dong Moumou, who was standing offline, won, and many years have passed, and the proportion of online and offline has remained unchanged at the high level of many years ago. When I experienced the innovative offline service, I began to understand why.
In fact, the difficulty is that those services can not keep pace with the times, no matter how brilliant you have been, but when you can't be customer-oriented, it is destined that customers who can't feel the joy of shopping will gradually leave you, and customers who chase low prices are chasing low prices from beginning to end.
Dynamic Incentive Plan in February Therefore, today's pharmacies are not losing customers because of low online prices, and these customers themselves are not of much value from an economic point of view! But because of their departure, you have no bottom line to tap the "value of existing customers", just like the clerk who needs a prescription to sell the drug vitamin C, let the ** stay, have higher expectations for the interactive service ** value customers leave you, is the biggest loss of the current pharmacy. However, the loveliest thing about the market economy is that as long as there is demand, there will be satisfaction! Therefore, the current depression of pharmacies is by no means the depression of offline pharmacies, but only the depression of those pharmacies that sell drugs vitamin C on prescription! What are your options? Welcome to one-on-one communication!