Power28 is a digital trademark founded in 1982 and belongs to Jingzhou City.
The Vitality 28 brand traces its roots back to 1982, when it pioneered the introduction of ultra-concentrated non-foaming laundry detergent, an innovation that ushered in a new era in China's laundry industry. Since then, Vitality 28 has become one of the leaders in China's laundry market and has gradually developed into a highly praised Hubei brand.
The development history of the Vitality 28 brand is full of honors and achievements. It has been awarded the "Most Popular Consumer Goods in China" for 8 consecutive years and the gold medal of the International Expo for 5 consecutive years. This brand is the first company in China to advertise laundry detergent on CCTV, and it is also the first mainland daily chemical company to advertise in Hong Kong. In addition, Vitality 28 is also the first enterprise to sponsor the CCTV Spring Festival Gala and the first national top 500 daily chemical enterprises.
Over the past few decades, Vitality 28 has been one of the leading brands in the domestic laundry market. It once occupied more than 60% of the national washing market share and became a well-deserved industry leader. Whether it is product quality, brand image or market share, Vitality 28 has demonstrated outstanding strength and influence.
As one of the famous brands in Hubei, Vitality 28 carries too many memories of Hubei people. It is not only a washing brand, but also a symbol of the times. In that era when reform and opening up had just begun, Vitality 28 became one of the representatives of China's laundry industry with its innovative products and strong brand influence.
Today, Vitality 28 still maintains a strong brand influence and market position. New Vitality 28, which began in 2017, ushered in a new life after the injection of foreign capital and venture capital, and began to fight again in the tide of the Internet.