CHINASHOP GOOD NEWS FIRST, RED BULL BOSS YILI WAS SELECTED AS THE BEST PRACTICE CASE OF GOLDEN WING!

Mondo Sports Updated on 2024-02-29

2024chinashop is about to officially open, and the first pass of the victory report! The annual authoritative list of the retail industry "Chinashop Golden Wing Best Practice Cases" has been releasedThe "Red Bull 2" created by Qisheng is devoted5D Red Bull Energy City", "BOSS China's First Brand Concept Store", and "Yili Million Write-off Digital Promotion" stood out from more than 100 excellent cases and were successfully selected! Qisheng's products, operational capabilities and practical effects have once again been recognized by authoritative institutions in the retail industry and customer partners!

China Retail Expo (ChinaShop) is the largest and most influential authoritative retail professional exhibition in Asia, representing the forward-looking and innovative nature of China's retail industry. In the Chinashop event over the years, Qisheng attended the event "dressed up" and won the attention of the audience. On March 12, Ms. Chen Congrong, Founder, Chairman and CEO of Qisheng, was specially invited to deliver a keynote speech at the 2024 CCFA Discount Retail Seminar. On March 13, with the full support of Mannings, Red Bull, Tsingtao Beer and Suntory, the company wonWill carry the annual No1 plan and next-generation new products once again made a stunning appearance at Chinashop, and the super large booth 1:1 reproduces the trendy block, and enjoys the new consumer life in the AI era in advance, and sincerely invites all customers, friends and partners to come to the scene to taste it in person! Customer support, authoritative recognition, why can Qisheng win first and then fight?

In the face of the uncertainty of retail recovery and the urgency of technological innovation, Qisheng provided customers with advanced marketing tools such as AIGC, large models, and digital humans for the first time to meet their urgent needs for improving productivity. At the same time, we will innovate and upgrade in terms of brand marketing gameplay and store experience upgrades, and help customers seek more stable long-term marketing growth with the help of digital intelligence technology. Marketing tools + operation services, short-term benefits + long-term dividends, Qisheng has brought customers enhanced double insurance with the blessing of digital intelligence.

Qisheng tailors a new membership mini program for the brand 25 Red Bull Energy City, easily undertake online and offline global scenarios and channels of public and private domain traffic, highly recognizable 25D cyberpunk block design, with games, points, cards and other rich functions and gameplay. Compared with the old version of the membership mini program, the highest single-day growth data of Red Bull Energy City is very eye-catching: PV increased by 6789%, UV increased by 1909%, the average number of daily registered members increased by 601%, and DAU increased by 583%!

With BOSS's brand concept as the core, Qisheng provides digital intelligence technology products such as AR visual enhancement, naked-eye 3D, IoT Internet of Things, MP applet, etc., to jointly present the "trinity" global immersive smart store consumption experience for BOSS customers, covering the full-cycle closed-loop of the customer journey of "before entering the store, visiting the store, and after leaving the store", and allowing customers to deeply immerse themselves in the experience atmosphere of the store with online and offline integrated marketing interactive gameplay, and promote the increase of store conversion rate and member retention rate.

Qisheng provides Yili with smart shopping guide tools that are more in line with the actual needs of the front-line, helping the brand to implement the core strategy of "first-to-" marketing" new stores, so that the shopping guide can shift from passive response to active connection, so as to achieve "attractive", "packaged goods" and "create a field", improve the frequency and repurchase rate of customer repurchase, and continue to build and verify the closed-loop marketing link model of marketing repurchase with the help of digital marketing links. At the same time, with the help of "one guide, one code", shopping guides are encouraged to participate in marketing and drive GMV growth.

Want to learn more about the details of the project, and take an in-depth look at the highlights and highlights of the case?

On March 13, the symposium on "Addition and Subtraction of Retail Enterprise Operation Cost Reduction and Efficiency Improvement and 2024 ChinaSHOP Golden Wing Best Practice Case Announcement" will be held at the exhibition site of the 24th China Retail Expo. The Qisheng booth will also be unveiled at the expo site, allowing you to experience the application form and imagination of the latest digital intelligence technology and marketing gameplay in the retail scene at 0 distance, and foresee the future, embrace the future, and win the future with us!

Related Pages