In recent years, Guangdong's cross-border e-commerce industry has achieved unprecedented prosperity and development. According to the data, from 2015 to 2023, the total import and export volume of cross-border e-commerce in Guangdong Province has increased from 14.8 billion yuan to more than 800 billion yuan, expanding by more than 50 times, accounting for more than one-third of the national total. Behind this, cross-border e-commerce, as a new form and model of foreign trade, has injected new energy into China's export growth.
In this surging torrent of development, Guangzhou Huagao Garment Factory, founded by Zhang Sheng and his wife, has successfully realized its own transformation and upgrading with the help of the wave of cross-border e-commerce. They have established a close cooperative relationship with SHEIN, with the help of SHEIN's strong global sales network and efficient flexible chain management experience, Huagao Apparel has achieved a leap forward in order to meet the growing demand for orders. Zhang Sheng made a decisive decision, not only to expand the original production capacity, but also to add a branch factory with an area of up to 1,000 square meters around Guangzhou, and at the same time to build an efficient material system composed of 9 fabric warehouses to ensure the stability and flexibility of production.
Although a lot of labor costs have been invested in the process of docking with SHEIN's high standards, these investments have been transformed into real capacity expansion, which is further reflected in operating income, realizing a virtuous cycle of costs and benefits. In the first year of cooperation with SHEIN, the output value of Huagao clothing factory was about 20 million yuan; However, after only one year, the output value has shown exponential growth, jumping to the level of 100 million, and it has maintained a steady growth trend so far.
In the Pearl River Delta region, success stories like Huagao clothing are not uncommon! They have witnessed the gorgeous transformation of Made in China to its own brand under the cross-border e-commerce model, and it also highlights SHEIN's strong driving force for the digital and global transformation of traditional manufacturing enterprises.
According to statistics, the cross-border e-commerce industry has developed rapidly in China in the past 10 years, and the data shows that the import and export volume of China's cross-border e-commerce will reach 238 trillion yuan, an increase of 156%, which is 15 higher than the national import and export growth rate4 percentage points, becoming the key driving force for the development of foreign trade.
Along the vein of the cross-border e-commerce industry chain, from the collection of raw materials at the source to the warehousing management in the middle section, and then to the logistics and distribution system at the end, every link is active with countless hard work. The fashion cross-border retail enterprises represented by SHEIN are like a powerful locomotive, leading high-speed commercial trains with their surging power, effectively driving the employment market of millions of working people, and showing a significant influence in promoting employment and economic development.