Text: Reporter Liu Xinwei.
In winter, people go out sharply, and there are few suitable entertainment projects, but there is also a "specialty" in this season - ice and snow projects. At 41-43 degrees north latitude, it is known as the "ice and snow ** latitude zone", and Northeast China is in this region. This year, the "Erbin" out of the circle has made a large wave of ice and snow festivals "gathered" in the Northeast, providing an excellent choice for people's travel.
The three eastern provinces have made concerted efforts to revitalize cold resources.
A few days ago, the Department of Resource Development of the Ministry of Culture and Tourism identified 10 of the top ten national ice and snow tourism boutique routes from 2023 to 2024. Among them, "Happy Ice and Snow, Liaoning Winter Rhyme" was selected. As of the end of February 2024, Liaoning Province has launched 8 public ice and snow hot spring experience tourism theme routes, forming a new ice and snow season with rich and colorful highlights.
Shenyang, the capital of Liaoning Province, is located in the snow belt at 42 degrees north latitude and has the world's largest ski resort, Northeast Asia International Ski Resort. In order to revitalize cold resources into a hot economy, Shenyang has planned a series of winter tour activities of "Winter Snow and Warm Sun" with the concept of "ice and snow are also gold and silver mountains", which lasted for 100 days, presenting a rich cultural and tourism scene of "activities every day, highlights every week, and brilliant every month".
According to Liu Kebin, director of the Shenyang Municipal Bureau of Culture, Tourism, Radio, Film and Television, the first is to hold ten major ice and snow amusement activities such as the Shenyang Olympic Sports City Ice and Snow Carnival, the Daomeng Town Ice and Snow Carnival, and the Xingchuang Aoyue "Zhongao Wind Plot" to experience the colorful "ice"; The second is to launch 30 major check-in places, including Qipanshan Ice and Snow World, Weipo Ski Resort, Heping Ice Sports Center, Dadong Longyue Ice and Snow World, Yuhong Aoyue, and Shenbei Daomeng Town, to create a new scene of playing ice and snow; The third is to issue winter tourism and cultural tourism ice and snow consumption vouchers, and mobilize major snow resorts and ice and snow parks to launch preferential activities to help winter tourism "burn".
Changchun City, Jilin Province, which is also located in the "** latitude zone", will hold the 27th Changchun Ice and Snow Festival from November 2023 to March 2024. As an important national ice and snow brand festival, Changchun Ice and Snow Festival has become a famous ice and snow event that tells the story of Changchun Ice and Snow, issues invitations to Changchun Ice and Snow, and supports Changchun's ice and snow economy. Since the ice and snow festival was held, it has received a total of 300 million tourists, achieved a tourism income of 500 billion yuan, and has been continuously awarded the title of "Top Ten Cities for Ice and Snow Tourism" in China.
According to Zhao Xian, deputy mayor of Changchun City, the ice and snow festival takes Changchun Ice and Snow Xintiandi as the core, and launches ten ice and snow parks and 40 ice and snow entertainment venues, and various ice and snow tourism products are planned to be launched one after another to meet the winter travel needs of tourists and experience the fun of playing ice and snow at close range.
The Ice and Snow Festival is naturally indispensable to Harbin, the capital of Heilongjiang Province, which is known as the "Ice City". On January 5, the 40th China Harbin International Ice and Snow Festival opened. With the theme of "Passion Welcomes the Asian Winter, Ice and Snow Warms the World", the layout is divided into four chapters, including Ice City, Ice and Snow Song, Family Carnival in the Year of the Dragon, and Spring Snow Welcomes Chunhui, and seven major sections such as Ice and Snow Festival, Ice and Snow Culture, Ice and Snow Art, Ice and Snow Sports, Ice and Snow Economy and Trade, Ice and Snow Fashion, and Mass Ice and Snow have been launched, and more than 100 special ice and snow activities have been launched.
Since entering the ice and snow season, Harbin's popularity, popularity and praise at home and abroad have continued to rise. Data show that during the New Year's Day holiday, Harbin received a total of 304 tourists80,000 person-times, achieving a total tourism income of 59100 million yuan, the number of tourists and the total tourism income have reached a historical peak, making the cold Harbin "hot".
Carry out international cooperation with the help of geographical advantages.
During the ice and snow season, the northeastern provinces also take advantage of their geographical advantages to jointly organize various ice and snow activities with neighboring countries.
Japan is Liaoning Province's largest foreign partner, and the two sides have carried out pragmatic cooperation in many fields such as economy and trade, science and technology, health, people-to-people, environmental protection, and tourism.
Recently, the dialogue on ice and snow - local ice and snow cultural exchange activities between China and Japan hosted by the Liaoning Provincial Council for the Promotion of International Trade was held. Jiro Haneda, a member of the Japanese House of Councillors, said at the event that his hometown of Nagano Prefecture is the host of the Winter Olympics and has many similarities with Liaoning Province in the development of the ice and snow industry. It is hoped that this event will be used as an opportunity to expand people-to-people cooperation and people-to-people exchanges in the field of ice and snow, and promote the positive development of China-Japan relations.
Liaoning Province and Fushan County are rich in ice and snow resources, and in the future, tourists should be strengthened, and the advantages of strong industrial complementarity and broad market space should be given full play to enhance exchanges and cooperation in ice and snow tourism. Toru Yamamoto, chairman of the National Council of Prefectural Chairmen and chairman of the Toyama Prefectural Assembly, believes.
On January 3, the first China-Russia-Mongolia International Conference on the High-quality Development of Ice and Snow Cultural Industry with the theme of "Ice and Snow Integration, Create the Future Together" was held in Jiamusi City. China, Russia and Mongolia gathered together to focus on the high-quality development of the ice and snow cultural industry and enhance the international influence of the ice and snow cultural industry.
According to Cong Li, secretary of the Jiamusi Municipal Party Committee, the city is located in the center of the eastern urban agglomeration of Heilongjiang Province, which is at the forefront of Russia's opening up and cooperation, an important node of the China-Mongolia-Russia Economic Corridor, and the geographical center of the Northeast Asian Economic Circle. In recent years, a number of "symbols" of the ice and snow cultural industry have been formed, such as Jiamusi Ice and Snow World, Wofoshan Ski Resort, and Fuyuan (Black Blind Island) New Year Ice and Snow Carnival.
Jiamusi will strengthen exchanges and cooperation with friends from all walks of life to enhance the international influence of China, Russia and Mongolia ice and snow cultural industry. At the same time, through this conference, we will further shorten the distance between each other, enhance friendship and cooperation, and promote the 'blossoming and fruition' in many aspects such as economy, education, and medical care. Cong Li said.
2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, and during the 40th China Harbin International Ice and Snow Festival, the French Chinese Tourism Year also kicked off in Harbin Ice and Snow World. Built in the 12th century, Notre-Dame Cathedral is one of the most iconic monuments in France, and the Temple of Heaven in Beijing, built in 1420, is the world's largest surviving ancient temple complex.
Inspired by the Temple of Heaven and Notre Dame Cathedral, we built the 'Fairy Tale Kingdom' landscape group, using a bridge representing friendship to connect the ice landscapes of the two areas, symbolizing the exchange and integration of Chinese and French cultures. Sun Zemin, deputy director of the marketing department of Harbin Ice and Snow World Co., Ltd., introduced.
2024 will be an extraordinary year for Franco-Chinese relations. In the Year of Chinese Tourism, both parties will showcase the rich and diverse French culture to the Chinese public throughout China, while showcasing the treasures of Chinese culture to the French public. It is hoped that the people of the two countries will understand and rediscover each other's cultures, and encourage people to actively travel to each other's countries. French Ambassador to China Bai Yutang said.
China's ice and snow industry relies on scientific and technological strength to "circle fans".
The development of the ice and snow industry is in full swing, which is inseparable from the addition of science and technology. Nowadays, China's ice and snow industry is using scientific and technological strength to "circle fans".
In order to help skiers improve their skiing skills in a more targeted manner, we have developed an intelligent AI digital ski body layer based on digital twins and wearable devices, which is equivalent to adding a 'digital brain' to ski equipment. Zhangjiakou Yingxue Technology CEO Gu Jinming said. It is reported that the equipment can record the exercise information of skiers in real time and help skiers improve their athletic ability through digital analysis.
In many indoor entertainment venues, consumers are more worried about the difference between online and reality, and there is a psychological gap when playing in physical games, and VR panoramic technology has brought solutions. Consumers can visit the scene in multiple dimensions through virtual experience and online virtual inspection to understand the project in more detail.
Zhang Guangning, an associate professor at the Business School of Liaoning University, pointed out that the comprehensive application of new technologies has provided more possibilities for expanding the viewing experience of ice and snow sports. At present, some wearable devices with the technical link of "on-site shooting-cloud processing-client" have gone to the public, allowing users to watch ice and snow sports competitions from different angles and positions. VR technology and intelligent human-computer interaction function enable ice and snow sports to break through climate and geographical restrictions and lower the experience threshold of ice and snow sports. For example, the Winter Olympics, Ice and Snow Festival, and various events have adopted 5G+VR technology to realize the experience of watching the games without leaving home.
For the intelligent development of the ice and snow industry, the Institute of Big Data of the Chinese Academy of Sciences put forward several suggestions. First of all, it is necessary to establish an "Internet +" thinking and pay attention to the innovation trend of science and technology to empower the ice and snow industry.
In terms of policies, we can further guide and promote the integration of the Internet, big data, artificial intelligence and the ice and snow industry, and help the ice and snow industry achieve new breakthroughs with science and technology. In terms of facilities, we will improve and upgrade the infrastructure of ski resorts and promote the intelligent application of the ice and snow industry. In terms of equipment, we will support ice and snow equipment enterprises with their own brands, encourage enterprises to develop products with independent intellectual property rights that can replace imports, and enhance the core competitiveness of ice and snow equipment manufacturing technology.
In addition, the ice and snow industry and the tourism industry are inseparable, and we should make full use of the content-rich Internet data platform to open up online and offline resources, extend the ice and snow industry chain, and improve the tourism experience of tourists.
Behind the prosperity of ice and snow sports is scientific and technological innovation, which continues to provide new momentum. Like China's road to becoming a strong country, China's ice and snow sports must also embark on the road of scientific and technological innovation. Zhang Guangning said.