New energy vehicle manufacturers, it's just a crazy rhythm!
Led by BYD, car companies have cut prices significantly
Just after the Spring Festival, the new energy vehicle market in the bloody war has spread heavy news, and BYD, which has the most sales, continues to cut prices!
On February 19, BYD announced the launch of its two plug-in hybrid models, the Qin Plus Glory Edition and the Destroyer 05 Glory Edition, with a starting price of 7980,000 yuan.
Less than 80,000 yuan **, compared with the previous generation of the champion version of the model,The price reduction is as high as 20,000 yuan.
A car of about 100,000 yuan, the price of 20,000 yuan at a time can indeed be described by the word "Gundam"!
Can price reductions be effective in stimulating sales? BYD seems to be full of confidence in this, and its general manager of public relations proudly said: "Who will buy fuel cars next?" ”
Now car companies are staring at each other, after BYD just announced a price cut, SAIC-GM-Wuling also immediately announced a price cut.
The price of its Wuling Starlight plug-in hybrid model 150km advanced version has been reduced by 6,000 yuan, from 10580,000 yuan was reduced to 9980,000 yuan.
Changan Qiyuan also hurriedly reduced the price, and the starting price of the Q05 and A05 models was lowered to 7390,000 yuan.
Nezha Automobile also acted immediately, reducing the Nezha X model to 9980,000 yuan, a price reduction of 220,000 yuan.
There is no doubt that the main force of this ** battle is plug-in hybrid models, which have been reduced to less than 100,000 yuan, and they have shouted the slogan of "electricity is lower than oil"!
Electricity is lower than oil, which is undoubtedly a slogan that can stimulate consumer emotions.
Consumers' sentiment towards new energy vehicles seems to have been a bit sluggish some time ago.
On the eve of the Spring Festival, the ice and snow weather in Hubei swiped the network, which invisibly magnified the defects of new energy vehicles.
People driving home stuck in traffic jams on the highway for days. Under the severe cold, the air conditioner in the car will inevitably be turned on for heating, and the oil car can last for a few days, but the new energy vehicle will run out of power for a day at most!
When the oil truck runs out of gas, it can still carry barrels of oil into the fuel tank. As for the tram, it can't be charged at all when parked on the highway, so you can only be dumbfounded.
So there was a very popular joke on the Internet:"The worst people this year are those A-share shareholders who are stuck in Hubei Expressway and driving new energy vehicles! ”
The ice and snow weather in Hubei this time may dispel many people's thoughts of buying new energy vehicles.
I don't know if the new energy car companies are busy cutting prices at the beginning of the year, whether it has anything to do with the ice and snow weather in Hubei, the author vaguely thinks that there is!
The frequent release of good news by car companies to reduce prices will undoubtedly dilute consumers' worries about driving new energy vehicles in extreme weather.
As long as it's cheap enough, any drawbacks aren't drawbacks!
High-end car brands are discontinued, cool?
At the same time that BYD has cut prices again, Gaohe Automobile, the so-called high-end new energy vehicle brand that has been frantically advertising on countless cars in the past two years, seems to be cooling down now.
On February 18, on the first working day after the Spring Festival, Gaohe Automobile announced that it would stop production for 6 months.
Before the Spring Festival, Gaohe Automobile reported that it would stop deliveries, stop the development of new projects, the salary in January could not be paid on time, the 2023 year-end bonus was canceled, and employees were advised to find their own way out.
When it comes to new energy vehicles, in addition to Tesla and BYD, there are also Weilai, Xiaopeng, Ideal, and Wenjie. Many people have never heard of Gaohe Automobile, but it really dares to sell **.
HiPhi Auto currently has three models: HiPhi X, HiPhi Z and HiPhi Y, with a minimum price of 3390,000 yuan, and the highest is 800,000 yuan.
Why does a new energy vehicle with brand power not work at all dare to be priced so high?
Because it's good at creating gimmicks. The HiPhi X model is a sports car-like winged door and side-by-side door, which is very stylish and will be able to look back countless times on the street.
In terms of interior, three large screens are used, and there are all kinds of car refrigerators, champagne trays, and luxury executive seats, in short, they give people a very enjoyable, very faced, and very noble feeling.
This kind of design idea and price idea is destined to be a very small number of people who pursue "new and peculiar" in the consumer group of Gaohe Automobile, and it is also destined to its extremely low sales.
In 2021, the cumulative sales volume of Gaohe Automobile was 4,237 units, and in 2022, it was 4,520 units. According to estimates, the sales volume of Gaohe Automobile in 2023 will be between 6,000-8,000 units, although it is an increase over the previous two years, but this is an increase on a very low base, and it is meaningless, which can neither save losses nor allow employees to pay wages smoothly.
At present, it has been reported that Gaohe Automobile has withdrawn its booths and stores in the bustling business districts of major cities.
Some reporters have revealed that at present, the official ** of Gaohe Automobile cannot be reached, the customer ** is not answered, and the pre-sales and after-sales service are busy.
Consumers who bought Gaohe cars, especially those who spent 800,000 yuan to buy Gaohe, are estimated to be so angry that their blood pressure rises, and they can't guarantee after-sales service by spending so much money.
This is not the most pitiful, the most pitiful is that some stores are operating normally, but they can't deliver the car. Netizens angrily reprimanded: Does it mean that you only collect money and don't give the car?
There are really users who posted screenshots on the Internet, the content is that they paid a deposit of 5,000 yuan in advance to Gaohe, and they want to return the deposit after seeing the news of Gaohe's shutdownAs a result, the customer service of Gaohe Automobile said that it did not support Dading refund.
It makes you want to spit out the fragrance in your mouth!
Gaohe, who is about to cool down, do you want to cut a handful of leeks while it is not yet cool?
Consumers tend to the top brands, but the stock price may not be **
The author has written many articles on new energy vehicles before, and one of the main points is that the first war will intensify, and in the end, like the mobile phone market, only a few giants remain.
At present, lithium carbonate, the main raw material of new energy vehicles, is getting lower and lower, and those car companies with large sales can continue to reduce procurement through scale advantages, while car companies with low sales are difficult to do this, and they are bound to not survive for a long time.
If the matter of Gaohe Automobile cutting consumers' leeks continues to ferment, more and more people will tend to buy the top new energy vehicle brands for a sense of security, and it will be more difficult for small and medium-sized brands to survive.
Now people's wallets are generally not so bulging, and the price reduction of new energy vehicles will become more and more intense.
Take BYD, which has swiped the screen with a big price cut in the past few days, in fact, it has been cutting prices. In November last year alone, BYD made at least two price cuts, the first time to cut the price of five models by 5,000 yuan-180,000 yuan, the second time to Qin, Han, Tang, Song and other models of the price of 3,000 yuan - 10,000 yuan.
However, the price cut failed to boost BYD's share price, which was about 240 yuan in November last year, and has now fallen to 180 yuanThe drop is as high as 25%.A few days ago, the lowest even fell to nearly 160 yuan.
New energy vehicles are becoming more and more volatile, and it is the general expectation of the market to continue to carry out a cruel war like a "sea of blood".
Therefore, in a very volatile track, even the stock prices of leading companies may continue to be under pressure.
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