The trend is still new
As the product that best represents the strength of Jordan Brand basketball shoes at the moment, I wonder if you have an Air Jordan 38?
In addition to the expectations of many players for the original generation every year, the subsequent low-top version is also the focus of many players.
Air Jordan 38 Low has also been unveiled in China for a while, and recently ushered in a rare PE colorway overseas!
New Air Jordan 38 Low PE "Cherry Blossom".
The player who received the Air Jordan 38 Low PE colorway this time is Kiki Rice from the NCAA UCLA women's basketball team.
Previously, in March last year, Kiki Rice was the first to get on the Air Jordan 38, which can be said to be the first time in the world.
Previously Kiki Rice on foot** Air Jordan 38
It is worth mentioning that Kiki Rice officially signed with Jordan Brand in 2022 and is also the first Nil NCAA player to sign with Jordan Brand.
In other words, the PE-coloured Air Jordan 38 Low is Jordan Brand's first launch for NIL players, and it is still of epochal significance.
Here's a look at what NIL is as a policy from the National Collegiate Athletic Association (NCAA) to prevent or allow the use of individuals to promote products or services.
To put it simply, the big *** can use nil to become the spokesperson of the brand, where nil represents name, image and likeness, that is, the three elements of public image rights.
This policy can be said to be historic for the NCAA, not only rectifying the ecology of American college basketball, but also improving the economic base of the big ** mobilization.
Of course, there are many details under the whole policy, so I won't interpret it today, just have an understanding, and it is also to let you understand why this pair of PE color sneakers is worth paying attention to.
It was under this policy that Kiki Rice successfully signed with Jordan Brand, which is of course inseparable from his own outstanding performance on the field.
Speaking of the shoes themselves, the overall use of off-white as the main tone of the shoe, supplemented by blue and pink as embellishments, brings a very eye-catching visual effect.
The cherry blossom motif on the tongue echoes the color theme of the shoe.
At the heel is Kiki Rice's name embroidery, highlighting the PE attributes.
Finally, the pale blue crystal outsole has a cherry blossom motif on the inside, and the insole is also printed with a print.
The mandarin duck laces are blue and pink, of which blue also represents the UCLA logo color, and pink as the name suggests represents the color of cherry blossoms.
It can be said that the overall color scheme still reflects the two key elements very well, and how can you rate this pair of Air Jordan 38 Low PE "Cherry Blossom"?
pic viaļ¼nicekicks