As I said before,In addition to the domestic **c Aowei,The most authoritative organization in the world's TV market statistics may be counted as foreign OMDIA,Aowei has previously released2023Statistical reports of global TV manufacturers,Mainly calculated from the aspect of shipments。 And omdia has gradually begun to release its own statistics in the past two days,Although all reports have not been released yet,But omdia should have data statistics on the share of market sales (revenue),Of course, no matter how you calculate it,Samsung is ranked first among global TV manufacturers,This will not change。
Judging from Omdia's statistics,Samsung has maintained the position of the leader in the TV market for 18 consecutive years,If calculated in terms of sales (revenue),Samsung occupies the entire TV market as much as 30.1% market share. It's also interesting to say that regardless of whether Omdia counts the market in terms of shipments, sales or revenue, Samsung only recognizes Omdia's data in the global market, and generally does not consider citing Ovi's data (with the exception of domestic countries). However, Samsung alone occupies 30% of the revenue of the entire TV market,Considering Samsung's downturn in the domestic market,Just like mobile phones,Samsung sits firmly on the throne of the world's first place in the overseas market。
According to Aowei's statistics, Samsung shipped more than 30 million units last year, but we know that the shipment volume and the specific sales figures are different. According to Samsung's own statement,2023A total of 8.31 million QLED TVs will be sold,Of courseQLEDThe is just a marketing word,It doesn't make much sense,It covers small side-entry backlight LCD TVs and high-end LCD TVs,Including mini LED products。 Of course, Samsung also has other TV products, such as OLED TVs and some cheap non-"QLED" TVs, such as the CU series.
What's really interesting is Samsung's OLEDTV,According to statistics, Samsung's sales of OLEDTVs rose sharply last year,1010000 units sold,This sales should be less than one percent of Samsung's total TV sales,But the revenue has reached 22 of the global OLED market7%,Considering that Samsung mainly relies on and77InchThree kinds of QD-OLEDTV,Plus a small number of large-size OLEDTV(LG panels) in a small number of areas,It is indeed outstanding to have this achievement。
With more revenue from fewer sales, OLED TVs are clearly a focus of development for Samsung in the future. Obviously, in 2024, Samsung will pay more attention to the development of OLED TVs, and Samsung itself said that it expects its OLED market share to grow significantly in 2024. The reason why Samsung dares to say this is mainly because it has signed a five-year agreement with LG, and will launch the world's first 42-inch, 48-inch and 83-inch OLED TVs with LG Display Woled panels. Of course, compared with Samsung, LG is still the leader in the OLED market, with a revenue market share of 53%.
In addition, Samsung is a typical "not pit the poor" manufacturer,According to Omdia's statistics,In terms of more than 2500 US dollars in high-end TV sales,Samsung occupies the world's 60.5% share; And on large-size TVs over 75 inches, Samsung's global market share is also as high as 339%。In other words, most of the world's high-end LCD TVs were actually sold by Samsung. So this year, Samsung is expected to make some articles on high-end TVs to maintain its sales and revenue.