On the evening of February 8 (the 29th of the lunar month), the 2024 Liaoshi Spring Festival Gala, exclusively titled by Huishan Dairy, created an audio-visual feast full of laughter and surprises for the national audience on the eve of Chinese New Year's Eve. This year's Liaoning TV Spring Festival Gala takes "Dragon and Prosperity in China" as the theme, integrating the meaning of soaring and high-spirited into the scene of revitalization and prosperity, and also indicates that the people of Liaoning will take advantage of the momentum like a giant dragon taking off.
This year's Liaoshi Spring Festival Gala is a combination of science and technology and cultural innovation, excellent traditional culture and modern fashion elements, and there are more old artists and young people in the new era, as well as the "comedy troupe" that occupies half of the Chinese sketch industry.
According to the statistics of China Audition Big Data (CVB) of the State Administration of Radio and Television, the ratings of "2024 Liaoning Satellite TV Spring Festival Gala (Premiere)" are 1435%, ranking first among all programs of provincial satellite TV on the same day, and ranking first in the same period of provincial satellite TV. According to the real-time data statistics of Huanwang big data and Kuyun Digital Entertainment, the peak of the real-time live broadcast ratings of the national network reached 317%, the peak of broadcast appeared earlier than last year, and 7% higher, becoming a new breakthrough in history. Huishan Dairy, as the exclusive title company, joined hands with Liaoshi Spring Festival Gala and many celebrities to celebrate the New Year to audiences across the country, and the brand awareness and reputation have been greatly improved, becoming the most dazzling star of the Spring Festival Gala of Satellite TV in the Year of the Dragon.
In the prosperous Chinese year of Longteng, Huishan Dairy fired the first shot of the Year of the Dragon.
Huanwang big data statistics, 2024 "Liaoshi Spring Festival Gala" will start with 244% of live viewership, 1301% of the market share won the TOP1 of the whole channel ranking in the same period! The highlights are not only that, the peak ratings of the Liaoshi Spring Festival Gala in the same period of the national network and 55 city networks have exceeded 3%, ranking TOP1 in the whole channel! Liaoning's local live broadcast ratings exceeded 2819%！From the start to the end of the party, the market share of Liaoning Satellite TV has been rising, and the market share has increased by 409% from the beginning to the end! The competitiveness of the IP embodied in the Liaoshi Spring Festival Gala is self-evident.
Before and after the broadcast of the party, Liaoshi Spring Festival Gala-related topics topped the hot search list 232 times, and the reading increment exceeded 8200 million times. The official accounts of mainstream central media, party media and accounts at home and abroad boosted the global spread of the party, and many authoritative authorities praised it. In addition, the popularity of the program on the short ** platform is still unabated, and the cumulative **accumulation** related to the Douyin platform exceeds 3500 million.
During the party, whether it was the clear display of the brand logo in the stage art, the oral broadcast of the guest host, or the wonderful interpretation of the sketch plot combined with the product, it brought continuous attention to the exclusive title company Huishan Dairy, which aroused a high degree of heated discussion on the whole network, boosted the brand, and the brand index soared by 1451% in the same period.
Huishan Dairy is the exclusive title, and 37 comedy celebrities join hands to celebrate the New Year.
This year's Liaoshi Spring Festival Gala still continues its core advantages, and the intensively cultivated language program "Laughing Fruit" is upgraded and full of surprises, with a comedy matrix composed of 6 sketches and 1 cross talk, occupying most of the entire party program, creating an out-and-out "language program feast" for the national audience.
This Liaoshi Spring Festival Gala not only has Feng Gong, Song Xiaobao, Guo Donglin, Song Xiaofeng, Wen Song, Jia Bing, Meng Hetang, Li Xueqin, Xiu Rui and other well-known and loved "old friends" return, but also Bu Yu, Zhang Baiqiao, He Huan and other new faces joined, injecting fashion and fresh elements into the party, their stunning appearance not only attracted the attention of young audiences, but also made the whole party more colorful in the collision of innovation and tradition.
In this sea of culture, Liaoshi Spring Festival Gala successfully endorsed the Northeast, interweaving comedic stars, stars and trendy elements to depict a rich and colorful cultural picture. Huishan Dairy, as a local enterprise in Liaoning, was happily presented in the four sketch programs of this party, the clever combination of brand and sketch plot, and the wonderful interpretation of comedians, injected new vitality into traditional language programs, and jointly presented a unique cultural journey of Northeast China for the audience.
The sketch "Breaking Away" tells the interesting story of a couple's "breaking away" of the home environment, implying that at the dual levels of material and spiritual life, people should let go, break and break, learn to break away, and should also make more space for particularly precious people or things.
The sketch "This is Love" attaches great importance to the details of life, is relaxed and easy to resonate, focuses on the laughing life of a family of four, and presents the happiness and sorrow in the lives of ordinary people in trivial, petty fights, and stumbles, and at the same time allows audiences across the country to understand the characteristics of cultural tourism and special delicacies in Liaoning.
In the sketch "Traveling with Dad", Jia Bing, who was out of the circle because of "Hurricane", played humorous famous scenes in the sketch, and performed the repeated switch between "reality and imagination" in the bathhouse, which made the audience happy.
In the sketch "Next Generation", the father lost his son's dream when he was young because of the wrong decision back then, and now he has to fully support his grandson's rap hobby to make up for the regrets of the year, and try every means to "deceive" his son, so that the audience can feel the love of the three generations between the three generations of grandparents and grandchildren in laughter and tears.
Huishan Dairy, as the leading dairy enterprise in Liaoning, joined hands with Satellite TV "First Spring Festival Gala" to present a wonderful Chinese New Year's Eve happy feast to everyone, and its products Huishan Marui milk powder, Dr. Xian fresh milk and Huishan luxury Jersey milk made a surprise appearance on the stage of Liaoshi Spring Festival Gala, combined with the happy Spring Festival atmosphere of the whole family, so that the brand image is further rooted in the hearts of the people.
The Year of the Rabbit is triumphant, and the dragon is prosperous. In 2024, Huishan Dairy and Liaoshi Spring Festival Gala will join hands for the third time, which is not only the cohesion of the enterprise and the best power, but also the positive superposition of brand value. 2024 is a year to fully implement the spirit of the 20th National Congress of the Communist Party of China, a year to resolutely win the "Liaoshen Battle in the New Era" and achieve a new breakthrough in comprehensive revitalization, and a key year for Huishan Dairy to achieve high-quality development. Huishan Dairy will be like a rock, adhere to the original intention of quality unchanged for 73 years, and fully interpret the brand concept of "cherish love, quality is like a mountain". In the future, Huishan Dairy will continue to give full play to the advantages of enterprise and media linkage, deepen cooperation in the field of content co-creation, rely on the strong influence of Liaotai, rich platform resources and a solid mass foundation, tell the story of Liaoning and Huishan to the whole society, focus on tackling tough problems, and contribute more to the revitalization of Northeast China, Liaoning, rural revitalization and dairy industry.