The sight of a brick-and-mortar store is chilling now. I have a friend who runs a clothing hypermarket and is in her 13th year this year. She told me that business was so hard to do now that she felt devastated. The hypermarket, which is more than 200 square meters, did not welcome a single customer for two consecutive days. Now it is the month of La, and the down jackets she sells, even if they are cleared, no one cares.
The rise of e-commerce live streaming has made it more difficult for physical stores to operate. There are very few customers who come into the store every day, they just take a casual look and then turn away. Every day was like this, the store was empty, and her heart died. Now, she still has a backlog of more than 200,000 goods, and she only sells a few thousand yuan a week. In previous years, at this time, the monthly turnover could reach more than 300,000 yuan, but this year it is only a few percent.
There are still ten days to go before the Chinese New Year, and people have already bought all the winter clothes, which makes her mood even heavier. The rent, employee salaries, and more than 1,000 yuan a day made her feel a lot of pressure. After this season, it is even more difficult to sell down jackets, she has lost tens of thousands of rents, and more than 300,000 goods are all backlogged.
The wages of the employees are almost not paid, and they have to give money to both parents during the Chinese New Year. The tuition fee for two college students is more than 10,000 yuan. She still has to pay 150,000 yuan in rent after the year, and this kind of business makes her feel desperate. If you don't pay rent, what should you do with so many goods? She felt extremely sad.
Watching other people's live broadcasts, those Internet celebrities can sell hundreds of millions of dollars in a live broadcast, which is equivalent to the turnover of a store like theirs for hundreds or even thousands of years. Now, everyone is live streaming goods, and how many people are willing to go shopping? You just give it away for nothing, and no one wants it. The end of brick-and-mortar stores seems to have arrived.