The mobile phone market in the fourth quarter of 2023 is really a fight between gods.
First of all, the Huawei Mate60 series was born, far ahead, which made netizens boil. Then Apple's iPhone15 series was released, although the innovation was not enough, but the Type-C interface, the whole system on the island, etc., also made everyone look forward to it.
Later, Xiaomi 14, the first surging OS system, once again set ** at 3999 yuan, which once again proved Xiaomi's cost performance.
So these three mobile phones, throughout the 4th quarter, are in a scuffle. At the beginning, Huawei was leading, then Apple iPhone15 was leading, and finally Xiaomi 14 was rising, so throughout the 4th quarter, who of these three brands has the highest sales?
Recently, well-known institutions released the activation data of the domestic mobile phone market in the fourth quarter of 2023, as shown in the figure below, Apple's activation volume is 1501160,000 units, Xiaomi 1,180 activations210,000 units, and 1,146 Huawei activations570,000 units, these three brands ranked first.
First, second, third place.
It can be seen that although Apple is the first place, it has fallen by 10 compared to it6%, while Xiaomi grew by 384%, from 8.53 million units in the fifth place in the previous year, to 11.8 million units in second place. Huawei, on the other hand, grew by 793%, from 6.4 million units in sixth place in the previous year to 11.47 million units in third place.
Then there are Honor, OPPO, and vivo, and the top 6 brands account for 93With a share of 5%, it can be said that in the current domestic mobile phone market, sales are basically concentrated in the hands of the top 6 brands, and small brands are becoming more and more lifeless.
The reason why Xiaomi sells so well, of course, is that Xiaomi 14 meritorious service, needless to say, according to Xiaomi's official data, the sales of Xiaomi 14 series in the first sales period have exceeded one million units, and the sales volume in 5 minutes of sale is 6 times the total number of first sales of Xiaomi 13 series, achieving leapfrog growth.
And the reason why Huawei's sales will be worse than Xiaomi's, it's not that the product is not good, but that Mate60 is out of stock, if the Mate60 series is open for sale, it is estimated that the situation will be completely different, maybe Huawei is also possible to become the first in the domestic market.
As for Apple, although the iPhone15 series has been cut in price, there is really no innovation, so although it won the first place, it is estimated that the stamina will not be too much, before the agency said that the sales of the iPhone15 series, in fact, compared with the previous generation, may have declined by 30%.
Therefore, it is foreseeable that in 2024, Apple's sales will decline again, and if Huawei and Xiaomi continue to maintain this momentum, then Apple's sales in 2024 may decline more miserably.