What brand is Skyworth?

Mondo Technology Updated on 2024-02-01

Skyworth Group Co. is the SKYWORTH Group CoIt is a smart home appliance and information technology enterprise engaged in multi-** (smart TV, set-top box, content operation), household appliances (refrigerators, washing machines, air conditioners, kitchen appliances and other intelligent product business), intelligent system technology and big data, modern service industry and other businesses.

Founded in 1988 and headquartered in Shenzhen, Guangdong Province, Skyworth has a wide range of popularity and influence in both domestic and foreign markets. Skyworth is one of the top 100 electronics companies in China and the first batch of demonstration units of "Made in China 2025".

Skyworth's core products are TVs and set-top boxes, but it is also involved in mobile phones, automotive electronics, photovoltaics, VR and other fields. Skyworth's TV products are known for their innovation and quality, and have a number of international and national patents and awards.

The development of Skyworth can be divided into the following stages:

1988-1995: Entrepreneurial period. Skyworth was founded by Huang Hongsheng, Huang Weiming and others, mainly producing audio products.

1996-2000: period of rapid growth. Skyworth transitioned to produce television sets, becoming the fourth largest TV manufacturer in China. Skyworth was also involved in the development of the Enhanced Optical Disc (EVD), launching its own EVD brand.

2001-2005: Adjustment period. Facing a market competition and management crisis, Skyworth underwent a number of reforms and restructurings, divesting its small home appliances and mobile phone businesses to focus on TVs and set-top boxes.

2006-2010: Transition period. Skyworth has implemented the "three modernizations" strategy, namely internationalization, branding and diversification, which has opened up overseas markets, enhanced brand image and expanded new business areas.

2011 to present: innovation period. Skyworth actively practices the concept of "smart + Internet", and has launched smart TVs, cool open systems, VR equipment and other products to create a smart home ecosystem.

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