The Spring Festival has passed, and according to the wisdom of the ancient sages, a view is drawn that spring, that is, the birth of all thingsAt this time, we want to tell the truth about the mobile phone marketand strive to get off to a good start in 2024.
As we all know, although the current mobile phone market is thriving, there is a common problem hidden behind it, which is homogenization and following the trendThat is, everything can be homogenized and followed
With this kind of thinking, you can feel what is the most ferocious thing about the current homogenization and following the trend? One is the appearance, and the other is to take pictures, especially taking picturesTo tell the truth, especially domestic brands, they do have good intentions and painstaking efforts in photography technology.
To describe it in a popular and simple sentence, that is, the so-called fierce competition in the mobile phone market directly leads to how much attention each brand has in photography technology, and then behind the intentions, it naturally leads to the fact that the brands have begun to imitate each other again.
Although it has been carefully passed,But as soon as a thing revives into a homogeneous thing, there will naturally be a lack of innovation againFrom the consumer level, homogenization and following the trend may affect the purchasing power of users, because the similarity promotes a decrease in interest, so that the original desire to buy is very happy, and gradually there is a feeling of resistance!
First of all, one of the most basic and superficial things, that is, if you want to ask what is the way that the current mobile phone can play a simple role in taking pictures? The answer is, without a doubt, pixels ,It is precisely because of the emergence of the word "pixel" that many brands of mobile phones have done a lot of tricks in terms of high-pixel cameras
Especially like the so-called mid-range and cost-effective mobile phones, if they can't use higher-end camera technology, they can only use high-pixel cameras to improve their photo effects. Regarding this phenomenon, we call it the low-end of the hardware level.
Secondly, there is also a way and method that can also improve the effect of mobile phone photography, it is a way that many people often talk about, called tuning, andTuning is simply based on software-level tuning, how exactly to adjust ? The answer is simple, on the one hand, it lies in the different algorithms of major brands for taking picturesOn the other hand, if a certain brand focuses on **, then its tuning is aimed at beauty technology
Anyway, whether it is an algorithm or beauty technology, it may appear the phenomenon of homogenization and following, why the phenomenon of homogenization and follow-up is unacceptable, in fact, it is easy to understandThat is, when consumers have experienced more than three brands of mobile phones, there is a high probability that they will find that the photo effect is almost the same, which affects the desire to buy at the momentAnd that's true!
In fact, when you see this problem, you have an idea in your heart, although it is talking about taking pictures at the moment, but it can be grafted on other factors, such as performance, function and appearance, the principle is the same. At the moment, just take the example of taking pictures in a nutshell there are three aspects
First: the market competition is showing a radical trend, the products are saturated, and various brands are competing for market shareThen see that taking pictures can effectively help yourself get a good ** and influence breakthrough, and then began to take pictures, and the rising star saw that the predecessors were very attentive in taking pictures, and at the same time, they also had the technology to make users praise continuously, so they formed a follow-up.
Second: through the user demand level, do you think that today's users are buying mobile phones with processors? If you think so, it's very superficialFor example, the first hour may be a certain demand, and the next hour will directly show a 180-degree shift, and taking pictures is a positioning with no upper and lower age limits, so on the one hand, brands can better meet the needs of users, and at the same time, because there is no upper and lower age limits, they can get attention, so they began to increase investment in taking pictures and follow the trend.
Third: the environment has been formed, and it is extremely difficult to innovate, because the technology of mobile phone photography is not completed in a day, and it must require a lot of research and development and investment in a lot of time to accumulateTherefore, it is concluded that the brand cannot invest in a field for a long time to develop, so it is found that homogenization is a good solution, so it follows the trend.
Taking "taking pictures" as an example, we briefly analyze the formation and development of "homogenization and following the trend", but in our eyes, homogenization and following the trendIt can only bring temporary prosperity, but not long-term prosperityIf you want to truly achieve long-term prosperity, you need to strengthen technological innovation, demand differentiated innovation points, and innovation based on demand is the best way.
Therefore, in order to get rid of homogeneous competition, various brands in the mobile phone market need to strengthen technological innovation and pay attention to user experience in order to achieve the differentiated development of mobile phone camera function.