Since the 90s of the last century, a large number of dining and living room furniture OEM manufacturers in China have gradually emerged, but now, with the change of sales model, product demand iteration, the second generation of the factory and other challenges, the foundry "supply" side and the international centralized procurement "demand side" are eager to find a new "ecological niche" and "circle of friends" ......
Manufacturers of dining and living room furniture are urgently looking for a new "ecological niche".In the past few decades, China, as the world's most important furniture producer, has been able to rise in the simple logic of "receiving orders, production" and "small profits but quick turnover", and has formed an OEM industrial belt for dining and living room furniture in Guangdong, Hebei, Zhejiang, Fujian and other places. Some "ultra-large-scale" OEMs have become the first choice for domestic and foreign home furnishing brand manufacturers by virtue of their rich OEM production experience and advanced design and development capabilities. According to statista data, last year's living room furniture is expected to become the top 1 export furniture with a market size of 227.7 billion US dollars, and dining and living room furniture is ahead of the curve in terms of total volume and growth. The dining and living room category has become the "largest" category of the global furniture OEM market. 
However, with the upgrading of consumer demand, the complex global situation, the cost and other impacts, a single wealth manufacturing model is encountering a stuck, dining and living room furniture OEM manufacturers are also feeling a variety of "crisis" and great changes in the industry: for example, in recent years, domestic labor costs have already risen, many head home furnishing manufacturers have already gone overseas to set up factories, and the transfer of the entire home furnishing industry chain to lower-cost Southeast Asia seems to have become an irreversible trend; For another example, as the home furnishing industry moves from increment to stock, the homogeneous competition in the industry is intensifying, and the profits of major production enterprises are diluted in the involution. In this context, the new paradigm of home furnishing has found that many traditional dining and living room furniture manufacturers have begun to attack and urgently seek a new "ecological niche": some manufacturers have extended their tentacles from "production" to "sales" through cross-border e-commerce platforms such as AliExpress, Temu, and Shein, and further faced consumers. As early as 2015, Lucky Ford used the cross-border e-commerce model for the first time to sell a batch of dining cabinets and dining tables worth millions to the South African market, which has become a new increment and new model for the company after the mainstream markets such as the United States and the United Kingdom. 
For example, Xingwei continues to use new materials, new processes and new designs to maintain nearly 1,500 different styles, specifications and colors of plastics, solid wood, sofas and other products for customers to buy; The smart dining table launched by Urban Home is particularly eye-catching, and the intelligent and convenient interactive experience is refreshing. 
In the continuous self-transformation and industrial iteration, Chinese dining and parlor OEMs are continuing to consolidate their advantages in cost, delivery, scale, etc., and further improve their cost performance in multinational purchasing groups, home improvement companies, home furnishing brands and other customer groups. The industry expects that in the future of the entire furniture industry ecology, the weight of OEM and ODM companies will be higher and higher. After all, the layman looks at the excitement, and the insider looks at the doorway. For the same "insider" collectors, tearing off the brand "coat" and professional manufacturing capacity is the "true chapter" of the strength of the foundry. Crack the "choice difficulty" of buyers of dining and living rooms
Not only is the "supply and demand side" changing, but also the "demand side" of OEMs, which are overseas buyers who want to seek OEM and engineering procurement for dining and living room brands, the needs of buyers are also quietly changing. On the one hand, the dining and living room furniture OEM industry is constantly changing, and the technology, chain and even docking people of enterprises are not static. The "demand side" often spends a lot of energy to find a stable and high-quality source foundry in terms of product, cost, delivery, scale and other aspects. In other words, the "demand side" urgently needs to break the thick information cocoon. 
On the other hand, with the improvement of consumers' aesthetic ability and environmental protection and green requirements, whether it is foreign or domestic OEM OEM demand, the requirements for product quality are improving. Including the stability of quality, personalized design capabilities. The demand for products on the "demand side" is transforming to higher quality and high-end as a whole. As a result, in the context of domestic dining and living room manufacturers wanting to transform and break through, and domestic and foreign dining and living room brands want to select high-quality OEM manufacturers, China National Expo (Guangzhou), as the first exhibition of furniture foreign trade, has become an important industrial link platform in the field of dining and living room furniture OEM under the background of deep insight into the pain points of both supply and demand. 
Founded in 1998, the China National Expo is currently the world's largest home furnishing expo stage with all themes and the whole industry chain as its distinctive characteristics. The 53rd China National Expo (Guangzhou), which will be held in March this year, has a scale of 830,000 square meters, and there will be more than 4,000 exhibitors to jointly exhibit civil furniture, jewelry and home textiles, outdoor home furnishings, office commercial and hotel furniture, furniture production equipment and accessories and accessories and other full-theme products. It is worth mentioning that the dining and living room furniture exhibition hall will once again become a highlight of this year's China National Expo (Guangzhou), and the entire dining and living room furniture exhibition area will attract leading enterprises from Guangzhou, Foshan, Dongguan, Huizhou, Bazhou, Anji, Fuzhou, Zhangzhou and other places in the dining and living room furniture industry base. 
The observation of the new paradigm of home furnishing found that as the world's largest dining and living room exhibition area, the dining and living room exhibition area of China National Expo (Guangzhou) not only has the advantage of scale, but also the only dining and living room category exhibition in South China at the same time. In addition, with years of experience in the dining and living room furniture category, the China National Expo (Guangzhou) is truly based on an international vision to lay out the dining and living room furniture exhibition, fully consider the dynamic design of the exhibitors, divide the restaurant and living room enterprises, and arrange the appropriate location according to the actual situation of the enterprise, so that the OEM supply and demand sides of the dining and living room can be accurately connected. Innovate the "five-fold" elements and redefine the new quality productivity of the living room
For a long time in the past, the overall industrial value of China's home furnishing OEM model was low and the industrial added value was not high. The 2024 China National Expo (Guangzhou) focuses on "design leadership, internal and external circulation, and full-chain collaboration", hoping to create more mid-to-high-end, cost-effective and high-quality dining and living room furniture by empowering the transformation and upgrading of dining and living room OEM enterprises, and bring more value to the industry, industry and enterprises. Specifically, the new paradigm of home furnishing believes that the China National Expo (Guangzhou) brings together multiple elements such as "brand flow", "* capital flow", "product flow" and "information flow" innovation, and will bring a full range of living room scene exhibitions from five levels, so as to penetrate the "information cocoon" between living room furniture OEM enterprises and buyers, and reshape the label and business card of China's living room furniture OEM. In terms of "brand flow", the concentrated debut of champion manufacturers and new forces. For the first time, the dining and living room exhibition area of the China National Expo (Guangzhou) was moved to Area E of the Poly World Trade Center Expo and Area C of the Canton Fair Complex, with an exhibition area of 120,000 square meters, an increase of 71% over the previous session. There were nearly 800 exhibitors, an increase of 68% over the previous session. The China National Expo (Guangzhou) is an important stage for many dining and living room furniture companies to make their debut to "show their muscles". In last year's exhibition, 42% of the dining and living room companies made their debut in the past five years. The exhibition objectively uses the strength of the platform to help the "demand side" screen out more valuable source manufacturers. This year, brands such as Urban Home, Dawn, Best and Huaya are good at restaurant furniture, Xingwei, Fuhe, Shengji, Guangsheng and other brands that are good at living room furniture, as well as international brands such as Malaysia Deep, Russia ALMAZ, and India Laxmi Ideal will make a wonderful appearance. In terms of *, the precise audience gathers to show the new export space. China National Expo (Guangzhou) has a rich number of exhibitors, is expected to attract more than 380,000 professional visitors from more than 200 countries and regions, is the only domestic export exhibition to achieve full coverage of channels, design channels, export channels, domestic sales channels and emerging channels. 
In terms of capital flow, the procurement season at the beginning of the year took the lead. As the "first exhibition of global home design leading, intelligent manufacturing, business promotion, and consumption quality improvement", the China National Expo (Guangzhou) will be opened in the first procurement season after the traditional Spring Festival, and will usher in many international purchasing groups, large home furnishing brands and other "buyers" who just need to make a move, with a pool of capital flow and a strong desire to trade. 
product flow", the new quality productivity is displayed in a concentrated manner. The China National Expo (Guangzhou) will further improve the quality, build a restaurant design hall and a living room design hall, improve the quality with design, and empower enterprises with design. Two high-end pavilions have been set up in the dining and living room pavilion to further focus on the export demand for high-quality and original design, and link business opportunities for more high-quality OEM companies. 
information flow", the whole chain of product information collaboration. As the "first major exhibition of the year" in the furniture foreign trade industry, the China National Expo (Guangzhou) not only has sufficient advantages in scale, category and exhibition lineup, but also holds a number of series of forums on the spot, which is an important platform for home furnishings to understand the latest information and grasp the development trend of the industry. Conclusion
With the help of the advantages of the China Home Expo (Guangzhou) Home Furnishing Exhibition platform, in recent years, more and more OEM companies have fully demonstrated their corporate strength to the world, and many companies have also established a rich circle of friends in years of cooperation. In the upcoming March exhibition, this friendship will continue again, and enterprises can also open their arms to welcome potential new customers, and together with guests at home and abroad, China National Expo (Guangzhou) will be built into an important industrial platform for China's dining and living room furniture.
From March 18th to 21st, let's take a look at the dining and living room exhibition area of the China National Expo (Guangzhou) with the new paradigm of home furnishing
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