I. Introduction.
With the development of Internet technology and the upgrading of consumption patterns, the community has gradually become an important part of the new retail field with its convenience, efficiency and proximity. By creating a community** mini program, we can effectively link online and offline resources to achieve seamless connection between goods and consumers, especially in solving the "last mile" distribution problem, which has significant advantages, so as to build a complete closed loop of new retail services.
2. The value proposition and function construction of the community's ** Mini Program.
As the core carrier of the closed-loop of new retail services, the value proposition of the community ** mini program lies in reducing inventory pressure through centralized procurement and pre-sale models, reducing logistics costs through centralized distribution in the community, and using neighborhood relationships to strengthen social attributes and improve user stickiness. In terms of function construction, it mainly includes:
1.Product display and purchase: real-time updated product information, rich and diverse product categories, to meet the daily consumption needs of community residents;
2.Group leader management and promotion: set up the role of team leader, responsible for organizing ** activities, handling orders and after-sales problems, and at the same time carrying out community promotion to activate the vitality of the community;
3.Pre-sale and group mode: use the pre-sale mode to meet the demand, accurately purchase goods, and reduce losses; Carry out group activities, with the help of social network fission communication, to expand the scale of sales;
4.Fast delivery and self-pickup service: Take advantage of the geographical advantages of the community to achieve "last mile" fast delivery, and set up self-pickup points to provide flexible pick-up methods to further optimize the user experience;
5.Data analysis and operation optimization: Through the background data analysis of the Mini Program, we can gain insight into users' consumption habits, guide product selection strategies and marketing activities, and continuously optimize operational efficiency.
3. The key link to build a "last mile" new retail service closed loop.
1.User reach and experience optimization: Use the community** mini program to push goods and services directly to consumers, realize the deep integration of online and offline, and optimize the shopping experience;
2.Logistics distribution and service system: establish an efficient logistics and distribution system to ensure that the "last mile" transportation of goods from the warehouse to consumers is fast, accurate and safe, and at the same time improve after-sales service and enhance user trust;
3.* Chain integration and synergy: integrate upstream business resources, reduce procurement costs and improve efficiency through centralized collection and distribution, and achieve a win-win situation for the platform, merchants and consumers;
4.Data-driven and intelligent decision-making: Relying on big data and artificial intelligence technology, the user's consumption behavior is deeply excavated and accurate, providing a scientific basis for product selection, formulation, marketing activities, etc., and driving the continuous iterative upgrading of the service closed-loop.
Fourth, summary. With the community ** mini program as the carrier, through the construction of a new retail service closed-loop covering user reach, commodity circulation, logistics and distribution, after-sales service and data intelligent decision-making, the "last mile" distribution problem has been successfully solved, and the dual improvement of commercial value and social value has been realized. In the future, with the development of science and technology and social progress, community ** mini programs will play a more important role in promoting the continuous innovation and development of the new retail industry.