Recently, I browsed many independent sites, and found that most of them are doing Chinese and English**, and after a little understanding, there are many people who think that there is no need to do multilingual**, and feel that it is okay to do English **, and there is no need to do anything else.
Then you may have fallen into the following misunderstandings:
Myth 1: English is an international common language, and I think it is enough to have an English version**.
In fact, most people prefer to communicate in their native language, and more than 80% of users are more willing to buy products and services recommended by their native language.
There are more than 200 countries and territories in the world, but each country has its own preferred language, which is commonly used for searching and browsing**.
In Europe, despite the popularity of English, German, French, and Spanish also have a very strong market influence, especially in Germany, France, and Spain, where local languages are more attractive to users. In Asia, Chinese, Japanese, and Korean dominate in their respective countries. And in South America, Spanish and Portuguese (mainly Brazilian) are the main languages of communication. In the Middle East and North Africa, Arabic is the primary language of communication. Ignoring these language markets can lead to missing out on a large number of potential users.
Myth 2: Thinking that it is enough to directly "translate".
Text translation alone is not enough to fully meet the needs of multilingual**. Cultural differences, local customs, and market specificities all need to be considered in design and content production。Effective multilingualism is not just about translation, it's a combination of acculturation and market positioning.
Myth 3: Ignoring the importance of localized search engine optimization (SEO).
Many companies believe that they can reach the global market as long as they optimize on major English-language search engines such as Google. However,Different countries and regions may have different mainstream search engines。Ignoring the specific optimization needs of these search engines can make your visibility in these markets significantly diminished.
What are the advantages of being multilingual**?
1. Get more traffic from search engines for free
After the completion of multilingual**, all pages are purely static pages, unlike various instant ** translations (web plug-ins).These purely static pages can be used by search engines in various languages (Yandex, Google.).fr、google.de, etc.), and there is the possibility of ranking for keywords。If there are only Chinese and English versions, it is unlikely that you will get this traffic and lose the market in these countries.
2. Enhance the image of the enterprise
Multilingual** can effectively build the image of a multinational company and enhance the trust and willingness of customers from different countries and cultural backgrounds to cooperate with the brand。This diversification** demonstrates the company's respect and understanding of different markets, which not only enhances the global appeal of the brand, but also makes the company stand out in the fierce international competition.
3. Better serve international customers
Multilingual** can better meet the needs of users in different countries. Users are able to browse** in their native language, which not only improves the user experience, but also:Helps to reduce misunderstandings and communication problems due to language barriers。Therefore, enterprises can establish multilingualism as soon as possible, so they can lay out the market in advance and take the lead.
4. Cover more markets
By building multilingual**, companies can present product and service information to users around the world in different languagesThis allows for wider market coverage and attracts more potential customers from different language backgrounds。By providing multilingual content, companies can better communicate with consumers in different regions to meet their specific needs, thereby enhancing the brand's global reach and market competitiveness.
How industrystock can helpForeign trade**
Achieving multilingualism?
Industrystock is a global industrial enterprise and information exchange platform created by Deutscher Medien Verlag GmbH, which was established on January 28, 2003 and is one of the first Internet companies in Europe.
IndustryStock is the best marketing tool for industrial enterprises, the world's largest product catalog, it is specially designed for industry, it is an expert in searching and finding manufacturers of industrial products, and it is also the best marketing expert for industrial enterprises.
In addition to the B2B platform, German engineers have worked hard to create a customized landing page for global partners40. Multi-terminal adaptation, high-speed response, seckill more than 90% of the industry's official websites
Build a professional industry in up to 17 languages**, covering more than 90% of the world's regions.
Products and news do not need additional maintenance, the product database is directly connected to the industrystock database, data interconnection, one-click upload, and multi-terminal update.
Responsive web design for desktop, tablet, and mobile devices.
A self-developed content management system (CMS) that is not susceptible to hacking and an easy-to-operate admin area that is easy to modify.
Add keywords to your ** that match the search habits of your target group.
Directly resolve to the enterprise domain name, ** belongs to the enterprise party.
SSL Cybersecurity Certificate.
CDN Global Acceleration.
The local industrial translation system in Europe has an accuracy rate of up to 968% (non-google translate).
The station construction engineers have more than 10 years of experience in industrial station construction.
It can be used as a supplement to the official website in multiple languages, or as a stand-alone official website.
Professional after-sales, assist enterprises to complete information uploading, enrich the best content, and solve the best technical problems in real time.
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