What New Year s goods can you buy for 100 yuan

The Year of Science and Technology in China

The fireworks in the world, when the smell of the year is getting stronger. New Year's goods are available every year, and this year is even more different.

Header image** Visual China

Now, what kind of New Year's goods can you buy for 100 yuan?

Before the Spring Festival of the Year of the Dragon, the New Year's goods fair held at the National Agricultural Exhibition Center carried the strongest New Year's flavor of the old Beijingers. Here you can taste red pears from Shangri-La's Snow Mountains for free, enjoy handicrafts from Ethiopia in Africa, and taste ham from Iberia, Spain. For 100 yuan, you can buy 4 catties of handmade mung bean fried squeak, 2 Nanjing plate ducks, one and a half catties of Changbai Mountain deer antler mushrooms, 3 catties of Yunnan air-dried meat, 3 taels of Dahongpao cinnamon, or more than 4 catties of Shaoxing ten-year Huadiao wine. Of course, if you only bring 100 yuan to buy Dalian dried sea cucumber and Persian carpet, the most expensive product in the 426 booths in the main venue, you must be prepared to be rejected by the shopkeeper.

Aunt Zhang has to come over almost every year to purchase. On February 5, she spent more than 100 yuan to buy a bag of goat milk powder, some oranges and pasta, and a bag of sticky bean buns from Northeast China, which she stuffed into her "car". The most common "car" in the venue is a trolley car, which connects people, goods and a strong New Year's flavor. It was almost five o'clock in the afternoon, and she and her wife were talking about whether to take Metro Line 10 to Line 4, or take a subway stop and then transfer to the bus - the evening rush hour was coming.

100 yuan can be used to buy New Year's goods for the company's employees. Xiaodouzi (pseudonym), who is engaged in administrative work in the company, "bald in comparison", has issued a "2023 Spring Festival Employee Welfare Plan" - including 12 product portfolios in 3 categories of rice, flour, grain and oil, bedding, and dried fruit gift boxes, ** from 67Ranging from $9 to $108. An employee involved in the company's Spring Festival gift procurement told reportersMost of the company's New Year's goods are fruits, nuts, sugar, cakes, sausages, soup or local specialties, and the most important secret of the company's New Year's goods procurement is: gift boxes and large items.

For 100 yuan, you can also experience the "same New Year's goods" in "Dream of Red Mansions" in Lijia Mansion. The anchor Lao Bao and Hazelnut released a podcast "Follow Jiafu to prepare New Year's goods", taking stock of the delicacies that can be purchased online now in "Dream of Red Mansions". Marinade, dried shrimp, dried razor clams, Jianlian, yellow croaker, duck in sauce, rose sauce ......These delicacies and local specialties of the nobility during the Qing Dynasty can now be purchased on e-commerce platforms for only about 10 to 100 yuan.

In addition to the market, in the supermarket with the strongest New Year's atmosphere, the "consumption power" of 100 yuan is not weak. Buy two buckets of Hsu Fu Chi 420g sugar buckets, paired with red envelopes from several unknown brands; a box of Want Want milk candy, plus two bags of Want Want gift bags; a blessed New Year's flower and a magnetic couplet; Two Peking ducks, or a box of Daoxiangcun, are no problem.

Photography: Tan Liping 100 yuan, can buy the "emotional value" that many young people value. In the new year, Xiao Dan, who has just settled in Beijing, rarely sells New Year's flowers - 10 zodiac window flowers, mini bucket New Year flowers, and garland small wall hangings, which cost a total of 8764 yuan; The Year of the Dragon gave birth to a wave of "Taolong fever", dragon horn hats, dragon dolls and dragon-shaped ornaments, lanterns, keychains and other festival goods occupy the C position of the Yiwu small commodity market, a business owner said, more than 1 million wholesale prices of more than one yuan of ornaments, quickly sold out after being put on the shelves.

Others choose to pre-order a magazine. Some magazines have published a "special issue of New Year's goods", looking for Spring Festival food for 12 consecutive years, with a strong New Year's flavor and emotion, and now it has become a special "New Year's goods".

The 100 yuan ** belt is also the most competitive place for New Year's brands. New Year's goods are always full of regional characteristicsFor example, in Dalian, Liaoning Province, seafood gift boxes were a must-have New Year's gift for visiting relatives and friends in the past. Nowadays, sugar oranges are common in every family, and there is also a unique New Year's custom of Northeast people - canned yellow peaches; In Xiaogan, Hubei, a box of local specialty hemp candy will be added to the list of visits, ** is not expensive, the general price is 10 yuan, 20 yuan, "the main thing to send is a tradition".

There is only one kind of New Year's goods, there is no difference between the north and the south, and it is always at the top of the "New Year's goods chain", which is dried fruit snacks. Nut gift box products are usually located between 50 yuan and 200 yuan, and there are many brands to choose from for 100 yuan: from the giants of the traditional offline era, such as Want Want, Xu Fu Chi, White Rabbit, and Qiaqia, to the three squirrels, BESTORE, Baicaowei, etc., which have gradually risen with e-commerce, and then to Wal-Mart, Freshippo, Yonghui and other accelerated launch of their own products, as well as the new rise of diversified consumer brands, 100 yuan is enough to meet the various combinations of consumers.

The buying and selling of 100-yuan snacks during the Spring Festival is related to the performance of these enterprises in a year. Yang Xuebao, CCO of Ma Dajie Food, once said in an interview that during the Spring Festival in 2021, the sales in the first two months of Chinese New Year's Eve (November and December of the lunar calendar) accounted for about 50% of the annual sales. Quanjude, which is very popular among returnees, will recover during the Spring Festival in 2023, and with the recovery of passenger flow and the release of consumption in the catering market, the company will turn losses into profits in 2023.

In the field of snacks, 100 yuan has also become "more valuable", and you can buy a larger and richer gift box than in previous years. During this year's New Year's Festival, three squirrels replied** that they sold more than 1,700 SKUs in comprehensive e-commerce, double that of last year; In November 2023, BESTORE announced the first largest price reduction in 17 years, with an average price reduction of 22% for 300 products. On the basis of not increasing the selling price, Baicaowei has increased the proportion of nuts across the board, and graded different fruit varieties and raw materials to make the gift box more abundant.

Photography: Tan Liping At Vipshop, the number of nut gift boxes of these well-known brands has declined significantly, and the number of nut gift box products within 55 yuan has increased significantly.

Some star items have supported the banner of New Year's goods. A supermarket manager once told China EntrepreneurCherries, strawberries, pistachios, peanut oil, etc., are all Internet celebrity items in supermarkets, and if they are formulated well, they can often bring a wave of customer flow. Nowadays, on social platforms, cherries have replaced sugar oranges and become the top stream of the Spring Festival.

Recently, on Beijing Metro Line 10, you can see such a billboard: xx supermarket cherries, big and full, with a row of noodles. On the Ele.me platform, the sales volume of 2J specifications and 5 catties of cherries ranked first, and the order volume increased by 308% month-on-month.

In addition to large gatherings and supermarkets, e-commerce platforms are the easiest position to achieve 100 yuan New Year's goods. Female college students cost 9713 yuan, I bought the Lay's New Year's gift package, Chaojiu children's snack gift package, Aishile biscuits, and KDV Russian purple candy. Similar creations are not uncommon on social platforms.

According to a survey and study, in 2006, large supermarkets accounted for 92 percent of people's main shopping places during the Spring Festival9%, and department stores accounted for 586%, and online shopping accounted for 38%；By 2019, online shopping accounted for 568%, second only to the proportion of 685% of hypermarkets.

Consumption habits and consumption scenarios are also shifting online, and 100-yuan New Year's goods have become the main marketing position of e-commerce platforms. Tmall launched a 100 yuan New Year's goods challenge this year, and invited at least three tens of millions of fans to create a special 100 yuan New Year's goods challenge content, fancy goods. On the Xiaohongshu platform, there are 161 challenges for 100 yuan to do New Year's goods40,000 views. On the eve of the Spring Festival, JD.com, Douyin, Kuaishou, Meituan and other platforms have also successively released the "New Year's Festival" promotion strategy, and cheap, value-for-money, and cost-effective have become the keywords of this year's New Year's goods.

After the fifteenth, the city is full of New Year's goods. In the "Kyoto Customs Chronicle", this sentence describes the scene of the large concentration of New Year goods sellers at that time, and New Year goods have always had a special meaning for Chinese.