Some people may think that short ** character IP marketing is to show your face when shooting**, but there is another way in it. At the moment when marketing is so involuted, the information that people receive every day is increasing, which leads to the increasing scarcity of consumers' attention.
People who have been swiping Douyin a lot recently should know that there is a diligent and capable Northeast woman, she is @Northeast Yujie. The BGM "My Hometown in the Great Northeast", which was ** with her, resounded in various cities, and people had endless bull energy after listening to it. Sister Yu's working principle is: what she can do, she will never find a man to do, and she is also known as the "wolf warrior version of Li Ziqi" by the majority of netizens, and it has also brought "100 million points" of vitality to college students and workers. Sister Yu has created a recognizable character with a prominent style, and her ** is easy to be remembered by more people.
In this era of looking at faces, some people can also rely on some strange behaviors to get out of the circle. For example, Juanzi, the only blogger in history who relies on plagiarism, is inseparable from a fitness blogger named Da Mengli. Da Mengli drank water because of fitness, and Juanzi drank water because Da Mengli drank it. She drinks countless cups of water containing various powders every day, from drinking water to becoming a "chemist Mrs. Juanli", netizens have said that "it would be good to be a man with half of Juanzi's relaxation", and Juanzi's "phenomenon" exploded out of the circle. Behind this, Juanzi's success has not only generated positive marketing for the society and inspired more young people, but also led to a series of industrial developments such as advertising cooperation and e-commerce live streaming.
It is worth mentioning that if a real IP is made, it is the same as a star, there is a fan group, and doing a good job of a real IP is equivalent to inviting a "star". There are many links to make short** character IP, and if you fight alone, you may be far from meeting the standard of IP, after all, a person's energy is also limited.
Whether it is real person appearance, content editing, script copywriting, account operation, considering traffic monetization, and interacting with users, behind a successful IP, a mature team must be needed, each performing its own duties and fulfilling its responsibilities. Professional people do professional things, and quality is ***