Why does enamel change to a foreign name and be worth a hundred times? One pot can be sold for four or five thousand, why?
The enamel tableware that was once popular all over the country has now become a luxury item, an ordinary pot can be sold for 5,000 yuan, and customers can flock to it, what is going on?
This kind of thing, which was very popular in China in the eighties, and now studying abroad can be impressive, why spend so much money? In fact, there are many ways to do this, because in today's society, people's lifestyles have changed a lot.
First, domestic magnetic paint.
In the eighties of the last century, Chinese porcelain glaze was very popular, and the bowls, cups, bowls, and bowls that people used were all made of ancient porcelain glaze, so in ordinary families, few people would use anything else.
At that time, people's living standards depended on their economic and material conditions, and the people in China had just filled their stomachs, and their requirements for life were far less than today's, coupled with the limitations of science and technology, porcelain and other utensils were rare.
People use porcelain tableware, no one will think this is a bad thing, but, under the development of modern society, porcelain bowls, plates, cups more and more, their appearance is more beautiful, more fashionable, but also more practical, gradually replaced enamel, people's daily life, enamel products have gradually faded out of people's sight.
However, enamel is a material with low cost and low cost, but weak durability, after a period of use, the pigment will fall off, rusty, not good-looking, and can not be used in public, and will breed germs, therefore, people's love for it has changed from the initial love to indifference.
Second, change the soup but not the medicine.
As the saying goes, things gather by like, people are divided by groups, and the way of people is also governed by their bodies, and in today's society, with the progress of society, people's needs are increasing. At the same time, a retro trend has also begun to catch on the Internet, with hanfu, cheongsam, and antique accessories.
Like a cup or something, it was blown with a layer of gold at this time.
Compared with the last session of "enamel color", this new product has a foreign name, similar to the previous generation of Chinese enamel products, but after improvement, coupled with publicity and brand effect, an ordinary ceramic pot can be sold for four or five thousand yuan.
Everyone has heard before that a shoe on the side of the road is very cheap, but the brand on the counter is very expensive, at least a few thousand dollars. Things that seem the same are actually very different.
The porcelain cups and porcelain basins used by the Chinese in the eighties of the last century were mainly because of their practicality, being able to drink, and being able to wash their faces, and now, after the transformation, the enamel color pot not only has some practical functions in terms of function, but also has become more beautiful, very artistic, very tasteful, and a sign of status. Light and elegant, a change from the previous rough and practical.
Modern people, in addition to paying attention to the taste of food, also have very high requirements for the utensils and utensils that hold food, not only to look good, but also to make everyone's mood happy, therefore, many people will spend thousands of dollars to buy a set of exquisite tableware to cook for their families.
3. Why is ** so high?
Today's enamel, the production technology has far exceeded the past, a porcelain jar needs twelve procedures, each step must be done manually, reducing the utilization rate of machinery. And, most importantly, all the ingredients are carefully crafted by top international designers, which are both practical and aesthetically pleasing, without destroying the original taste of the ingredients.
It is reasonable that a pot can be sold for 5,000 yuan, of course, it is also related to marketing and brand building. Strong market forces and new life concepts and attitudes are impacting the younger generation with a certain purchasing power in a new way, and to a certain extent, driving this new trend.
A good brand will leave a deep impression on people, and it will also make people have more confidence in it, in today's society, there are too many things, are the contest between brands and products, only by capturing the hearts of customers, can we win.
Conclusion. In fact, both enamel and enamel are fundamentally the same, but with the passage of time, the consumption level of consumers is also constantly improving, almost no one will notice the previous enamel products, and now, the enamel brought back from the other side of the ocean, not only in technology is more advanced, but also in design, it is also more aesthetic, and its design is more suitable for current consumers.
Moreover, with the help of publicity and branding, his value has skyrocketed, and it is not surprising that a pot can be sold for 5,000 yuan. From the top of the world, spending thousands of dollars to cook is not a worthwhile thing.