Recently, news from the ** chain shows that Apple's high-profile augmented reality (AR) headset Vision Pro is expected to be launched in China as early as April, and no later than May. However, Apple's Vision Pro does not seem to have a smooth road to market in China, and its biggest challenge may be related to a trademark battle for Huawei.
According to the data provided by Tianyancha, Apple's Vision Pro has received widespread attention around the world. This device is seen as an important layout of Apple in the field of augmented reality, which is expected to bring new growth points to the company. However, in the Chinese market, Vision Pro's go-to-market plans may be hampered by trademark issues.
As early as May 16, 2019, Huawei registered the Vision Pro trademark in China, and the exclusive right to use the trademark is from November 28, 2021 to November 27, 2031. Approved use of goods and services include LCD TVs, head-mounted virtual reality devices, radio equipment, etc. This means that if Apple wants to launch the Vision Pro in the Chinese market, it will need to negotiate trademark rights with Huawei.
Despite Apple's strong brand presence and market position around the world, it is not easy to compete with a local giant like Huawei in the Chinese market. Both parties need to find a solution within the legal framework, which may take time and effort.
In addition, **Chain sources also revealed that the first batch of supplies for Apple's Vision Pro in China may be tight. This may be related to factors such as the tight global ** chain, limited production capacity, and strong market demand. Therefore, for consumers who want to buy this device, they may need to pre-order in advance or be patient.
For Apple, the launch of the Vision Pro is undoubtedly an important step in its augmented reality strategy. However, in the Chinese market, Apple needs to face not only technology and market competition, but also trademark rights battles with local companies such as Huawei. The outcome of this battle will directly affect Apple's strategic layout and development prospects in the Chinese market.
To sum up, Apple's Vision Pro is about to land in China, but the trademark issues it faces may become its biggest challenge. Apple needs to negotiate with Huawei and other relevant parties as soon as possible to find the best solution. At the same time, the company also needs to strengthen the management of the first chain to ensure the smooth listing of products in the Chinese market. Only in this way will Apple be able to gain a foothold and succeed in a competitive market. (Data support: Tianyancha).