On January 29, in the Western (Chongqing) Science City Xinyuan Agricultural Machinery Co., Ltd. (hereinafter referred to as: Xinyuan Agricultural Machinery) workshop, 7 production lines accelerated, workers buried in production, a busy scene, after "welding", "assembly", "testing" and other processes, a micro-tiller was then packed into boxes, of which 60% of the products will be shipped abroad.
Xinyuan agricultural machinery products are shipped abroad through China-Europe trains. Photo by Lei Jian.
Recently, there has been a lot of orders, and it is a busy time. The person in charge of the SBS operation department of Xinyuan Agricultural Machinery is tired, due to the continuous surge in orders from European and American buyers, the docking of their work has been following up, and it is the norm to work overtime until the evening.
In recent years, the downward pressure on the agricultural machinery industry is still large, and the market competition is fierceThe output value of Xinyuan agricultural machinery has increased year by year, and its revenue in 2023 will increase by 13% year-on-year
How does Xinyuan agricultural machinery go against the trend?
Driven by the atmosphere of science and technology:
Independent innovation has embarked on the road of differentiated development
Xinyuan Agricultural Machinery was established in 2005, mainly R & D and production of micro cultivators, harvesting machinery, tractors, general units and other products, as a traditional manufacturing enterprises, in the field of agricultural machinery occupies a certain share.
Fortunately, Xinyuan Agricultural Machinery caught up with the good time.
In recent years, Science City has made continuous efforts to promote the high-end, intelligent and green development of the manufacturing industry, guiding and supporting traditional industries to accelerate the application of advanced and applicable technologies, increasing investment in technological transformation and equipment, and upgrading the traditional industrial chain with new technologies and new business formats.
Based on this, Xinyuan Agricultural Machinery seized this opportunity, took advantage of the unique advantages of Science City in the agricultural machinery industry, increased investment in innovative research and development and technical research, promoted the speed of product iteration, and explored a differentiated development path of agricultural machinery in hilly and mountainous areas.
Xinyuan agricultural machinery production line. Photo by Lei Jian.
Thanks to the gathering of resources such as the platform of universities and institutes in the Science City, Xinyuan Agricultural Machinery has continuously expanded the field of cooperation with upstream and downstream enterprises in the industrial chain, and established an industry-university-research cooperation model with Chongqing University of Science and Technology, Southwest University and other institutions, and has achieved fruitful results - it has become the only national-level specialized and new "little giant" enterprise in Chongqing's agricultural machinery industry, with more than 300 patented technologies.
In addition, Xinyuan Agricultural Machinery has established a number of R&D and innovation platforms such as the Key Laboratory of the Ministry of Agriculture and Rural Affairs, the Chongqing Key Laboratory of Industry and Information Technology, and the Chongqing Intelligent Equipment Industrial Design Center, and has established a R&D center in Italy.
The person in charge of the relevant departments of Xinyuan agricultural machinery said that at present, they are focusing on the changes in the demand for agricultural machinery in hilly and mountainous areas, and the production categories are comprehensively transformed and upgraded from traditional small agricultural machinery to medium-sized agricultural machinery, intelligent agricultural machinery and smart agriculture, so as to help improve the quality and efficiency of modern agriculture.
Science City "Shop Little Er":
The products are exported to more than 80 countries and regions
The continuous improvement of independent ability and the introduction of new products have made Xinyuan Agricultural Machinery encounter another problem, that is, how to make products marketable.
Previously, the small half-track tractors and tracked medium-sized tractors we developed were not sold. The person in charge of the sales team of Xinyuan agricultural machinery said frankly that the main thing is that it is too expensive, and many customers feel that it is not cost-effective after comparing prices, so they wave their hands and leave.
Xinyuan agricultural machinery products off the production line. Photo by Lei Jian.
The shortcomings faced by Xinyuan agricultural machinery have been valued by the "shop two" of Science City, and it has taken the initiative to set up a special class for enterprise services, organize special training and door-to-door guidance services, and help enterprises find markets and grab orders.
Not only that, in order to promote the rapid development of enterprises, the service class also focuses on the development of new business formats such as cross-border e-commerce, door-to-door delivery of services, policies, and information for enterprises, and also takes out "real gold" to encourage enterprises to "go to sea in reverse".
Xinyuan agricultural machinery product testing. Photo by Lei Jian.
The person in charge of the sales team told reporters that for a long time, they were either exhibiting at the exhibition or on the way to the exhibition, and the continuous optimization of the enterprise service system in Science City made them fully prepared, and the number of orders continued to rise. "At present, our products have been exported to more than 80 countries and regions, and more than 60% of the orders are abroad, among which the sales of harvesters and micro-tillage machines have ranked first in China for many years. ”
Behind the rapid development of Xinyuan agricultural machinery is a vivid portrayal of Science City's continuous creation of an upward and excellent business environment.
As one of the first batch of pilot reform sites for business environment innovation in our city, Science City is currently building a full-chain closed-loop approval service model for project signing, land supply, construction, completion, and commissioning with the reform of "three tackling tough problems and one revitalization", adhering to the service concept of "shop small two", providing high-quality services for enterprises, attracting high-quality projects with high-quality services, and promoting high-quality development with high-quality projects.
Despite the fierce competition in the industry, we are confident that we can go further. "The person in charge of Xinyuan Agricultural Machinery is full of confidence, as far as the current order delivery is concernedIt is expected that the sales volume in the first quarter will increase by 10%, and there is no problem with a "good start" in the first quarter