With the continuous expansion of the dental market, more and more dental clinics have emerged, making the market increasingly competitive. Some clinics may face survival difficulties due to competition in technology, service, and other aspects, and this situation cannot be substantially solved with traditional thinking.
To solve the difficult situation, we must first get to the root cause of the problem. The clinics opened by dentists often stay at the technical level, lack the thinking at the management and marketing level, and also lack business logic.
The dental clinics of different dentists have different problems and situations, and Uncle Crazy is here to analyze several common core problems with you, and everyone will conduct a matching analysis according to their own business conditions.
First, it has not kept up with the changes in the crowd
Many post-90s and even post-00s generations pay more attention to oral health, and their needs for oral diagnosis and treatment are becoming increasingly diversified. Some clinics may lose patient trust because they are unable to meet the individual needs of their patients, which in turn can affect their business.
Here are two obvious examples:
1. Clinic environment
The decoration style and environment of many small clinics are still stuck in the cold style of the 90s, which does not meet the aesthetic requirements of young people.
2. Drainage channels
Young people like to learn about the technology and services of a clinic through Xin**, such as Meituan, Xiaohongshu, etc., which are the fundamental factors that influence their decision-making.
The above is just a simple example, there are still many places to be studied, you have to understand the changes in the crowd in these directions, so you have to upgrade the way of doing business, to undertake the changes in the crowd.
Second, the talent is unstable
In the operation of small clinics, such as doctors and operating talents, they are unstable, which brings a fatal blow to the clinic.
This problem arises because the clinic does not have a clear organizational structure and AB angle matching. For example, a clinic that focuses on implant business only employs one implant doctor. When the doctor takes a long leave of absence or leaves, it can have a devastating impact on the clinic's revenue.
The problem of most clinics is essentially due to the failure to use the right people, not to make good use of talents, or not to retain talents.
Third, there is no brand power
Most of the small clinics do not have brand awareness, which makes it easy to fall into the involution of the market, which is finally reflected in the way of the first war.
Dental clinics need to clarify their brand positioning, including target customer groups, diagnosis and treatment characteristics, service concepts, etc., which will help the clinic form a unique brand image and establish a differentiated advantage in the market.
In the process of building brand power, it is necessary to pay special attention to patient satisfaction and word-of-mouth building, and win the trust and praise of patients through high-quality service and diagnosis and treatment results.
In this way, your clinic will have a greater premium right and a greater living space in the market competition.
Fourth, the expansion of customer drainage is too single
Many small clinics do not have their own customer drainage system, and rely more on natural door-to-door visits, and at most they distribute leaflets. The performance of these clinics fluctuates particularly dramatically.
At different stages, it is necessary to introduce different drainage channel construction, such as Meituan, AutoNavi and other channels, which Crazy Uncle believes is suitable for most clinics.
Like some dentists who run their own clinics, they can also obtain traffic by creating doctor IPs. If you don't know how to make a doctor's IP, it is recommended to order the theoretical framework of "Building a Doctor's IP Brand from 0 to 1" created by Uncle Crazy to learn it, although it is abstract, it is worth studying and learning.
Fifth, the speed of expansion and cost control
The most taboo thing about running a business is that the expansion speed is not rhythmic, and many clinics are in trouble because the expansion speed is too fast when the funds and talents are not ready.
At the same time, there is no awareness of financial costs, which eventually leads to an increase in performance, but there is still no profit.
The reason why the dental clinic is struggling is often the above five reasons, if you are in a difficult situation right now, you can seek solutions from these aspects.