As an important part of the cultural industry, the TV drama industry is not only an entertainment pastime for the audience's daily life, but also a huge business ecosystem. While the audience enjoys the wonderful plot, there are complex business operations and profit models hidden behind it.
This article will delve into the profit model of the TV drama industry, and reveal the business logic through relevant examples.
First of all, the production and investment of TV dramas is the key to making profits. As we all know, a high-quality TV series requires script creation, actor remuneration, filming and production, and many other links, and these processes require huge capital investment. However, once a TV series becomes a hit, its commercial value will far exceed the production cost. For example, the hit TV series "It's All Good" in recent years has been a huge success, and its ratings and word-of-mouth have driven advertising and derivative sales, making the show a commercial miracle.
Secondly, advertising monetization is one of the important ways to make money from TV dramas. Advertising is one of the most important incomes in the TV industry**, especially in the process of TV dramas**, and the advertising insertion has become an important part of the revenue**. Some TV series even receive additional production funding for the support of advertising, which improves the overall production level. Taking "Sister Riding the Wind and Waves" as an example, the variety show attracted advertisements from many brands during the broadcast and achieved good commercial benefits.
In addition, the development of derivatives of TV drama IP is also an important way to make profits. A successful TV series IP usually has a wealth of derivatives, such as *** peripheral products, games, etc., which are business models that extend the content of the original drama. Taking the domestic drama "Three Lives, Three Worlds and Ten Miles of Peach Blossoms" as an example, its IP derivatives include movies, ** mobile games, etc., which have achieved good sales performance in the market and brought considerable commercial value to the original drama.
In addition, TV dramas have also become a new model of profitability on the new platform. With the popularization of the Internet and the rise of new **, many TV drama industries have begun to use new **platforms**, and obtain income through paid subscriptions, advertising sharing, etc. For example, the domestic hit online drama "Chen Qingling" is carried out through platforms such as Tencent**, and has obtained considerable income through membership payment and advertising monetization.
The author believes that the profit model of the TV drama industry is diverse, and the business logic is also quite complex. Production investment, advertising monetization, IP derivatives development, and new **platform** are intertwined, and together constitute the business ecosystem behind the TV series. Only by organically combining all aspects of this system can the sustainable development and profitability of the TV drama industry be realized.