On February 13, tourists enjoyed the lanterns in the South Gate Scenic Area of Zhengding Ancient City, Shijiazhuang City, Hebei Province. Photo by Zhang Xiaofeng (Xinhua News Agency).
On February 11, citizens read books in Lunan Book City, Zaozhuang City, Shandong Province. Photo by Sun Zhongzhe (Xinhua News Agency).
On February 18, the audience bought movie tickets at Yitian International Cinema, Yunyan District, Guiyang City, Guizhou Province. Photo by Xinhua News Agency reporter Tao Liang.
On February 15, in the East Hall of the Shanghai Museum, the audience visited the golden mask on the "Star China: Sanxingdui Jinsha Ancient Shu Civilization Exhibition". Photo by Xinhua News Agency reporter Liu Ying.
The Spring Festival is a "year of time" to say goodbye to the old and welcome the new, and it is also a "year of culture" with rich connotations. Watch movies in the cinema, watch performances online and offline, buy New Year's goods at the intangible cultural heritage collection, celebrate the New Year in cultural and museum venues, and experience folk ...... on vacation and leisureDuring this year's Spring Festival, the cultural supply will be better and more innovative, and the potential of the cultural and tourism market will be further released. The abundant "cultural New Year's goods" set off the festive atmosphere of the festival and dressed up the prosperous Chinese New Year.
The box office of the Spring Festival stalls hit a new high.
The National Film Administration released data on February 18 that the box office of Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival, and the number of moviegoers was 16.3 billion.
During this Spring Festival holiday, Wang Jun, a veteran movie fan who returned to his hometown for the New Year, watched 4 movies in the local theater: "Hot and Hot", "Flying Life 2", "Article 20" and "Let's Shake the Sun Together". After watching the movie, his impression was: "The overall quality of the Spring Festival films is good. ”
The audience's willingness to watch movies is high, and most of the audience has made many films during the schedule, which is one of the reasons for the high box office results of this year's Spring Festival. Maoyan Entertainment Market Analyst Lai Li believes that other reasons include this year's Spring Festival stalls for 8 days, and the head movies also have a huge role in promoting **, "This year's Spring Festival stalls as a whole presented" two super and two strong "situation: "Hot and Hot" and "Flying Life" box office exceeded 2 billion yuan, "Bear Infested: Reversal of Time and Space" and "Article 20" exceeded 1 billion yuan, and the number of films breaking 1 billion yuan during the schedule was the largest number of Spring Festival files in previous years. ”
Comedy movies and movies with comedy elements dominate this year's Spring Festival stalls. Yu Chao, deputy general manager of Capital Cinema, believes that comedies and movies with comedy elements have family carnival attributes, which are more in line with the tone of the Spring Festival stalls, and are also more successful and market-friendly genres in recent years, 2021's "Hello, Li Huanyingnian's "This Killer is Not Calm" and 2023's "Man Jianghong" have achieved good box office results.
Rao Shuguang, president of the China Film Critics Society, believes that the top films in this year's Spring Festival file have one thing in common, they all focus on the workplace and workplace mentality, personal choices and struggles, so as to achieve interaction with ordinary people's living conditions and perceptions, and achieve maximum empathy, resonance, and resonance. Among them, "Hot and Hot" is Jia Ling's second work to enter the Spring Festival file and direct and act after the success of "Hello, Li Huanying", which is eye-catching, and the heroine's hard-working values have a strong appeal to watch the movie. "Flying Life 2" has the foundation of the previous work, and the starring Shen Teng is very popular with the audience, the film reproduces the racing scene, and it is the only film with significant special effects elements in this year's Spring Festival. "Article 20" is director Zhang Yimou's third entry into the Spring Festival file, the film has a strong cast, the theme is derived from reality, and there is a lot of stamina. "Bear Infested: Reversal of Time and Space" has the advantages of animation genre and a solid IP foundation, and the fan stickiness accumulated for 10 years is high.
In 2024, the New Year's Day and Spring Festival stalls have achieved good results, and the film market has recovered quickly and steadily, making people inside and outside the industry look forward to the development of Chinese films in the future. Lai Li believes that in the future, the industry will become more refined in content production, and the theme and content will be closer to ordinary audiences. Rao Shuguang said: "The choice of schedule is very important for the box office success of the film, but it is more important to return to the content production and artistic creation itself. Ensuring quality and improving quality is the lifeline of domestic film creation and production. ”
The performance market has grown significantly.
Not only the film market, but also the performance market such as opera, stage plays, and ** meetings during the Spring Festival. According to the data of the Ministry of Culture and Tourism, the number of commercial performances nationwide during the Spring Festival holiday is 1630,000, a year-on-year increase of 5210%；Box office revenue 77.8 billion yuan, a year-on-year increase of 8009%；The number of spectators was 657650,000 person-times, a year-on-year increase of 7771%。
Celebrating the New Year and singing big operas is an excellent tradition of the Spring Festival. On February 10, the first day of the Lunar New Year, the Shanghai Peking Opera Company accompanied the audience to celebrate the New Year on the Tianchan Yifu stage. "Celebration of the Whole World" shows the "gathering of immortals", and the gods from all walks of life send blessings. The clown of "Lao Huang Asks for a Doctor" picks up the beams, and his witty and humorous performance makes the audience smile. An audience member said: "Watching Peking Opera in Tianchan during the Spring Festival is already a ritual in our family. ”
As the first Chinese New Year drama in the Shanghai performing arts world, the dialect drama "Pretty Woman in the Magic City" is known as this year's "Shanghainese" Chinese New Year's Eve dinner drama. This drama with Shanghai-style comedy style gathers famous artists from Jiangsu, Zhejiang and Shanghai, and is also interspersed with elements of the popular TV series "Flowers", which won a full house. According to statistics, 39 performance venues in the world of performing arts staged a total of 80 plays and 380 performances during the Spring Festival. A large number of high-quality performances and literary masterpieces, such as the Shanghai Symphony Orchestra's Spring Festival series of chamber music, the Shanghai Cultural Square Dance Drama "Nine Years of Yonghe", and the Shanghai Oriental Art Center's "Red Chinese Year" New Year Celebration Party, presented citizens and tourists with the enjoyment of the beauty of the Jiachen Spring Festival.
In Beijing, high-quality performances gather during the Spring Festival holiday. The Beijing Art Troupe brought classic plays such as the drama "Under the Red Flag" and "My Poor Marat", the opera "Suo Lin Bag" and "The Peony Pavilion", the * drama "Under the West Bell" and "The Merchant of Venice", the children's drama "Kaku Big Plan - Wishing Dragon Ball" and "Pocket Detective"; Foreign groups brought wonderful performances such as the ballet "Swan Lake" and "The Nutcracker", the Irish tap dance "The Soul of Dance", symphonies**, and famous piano songs.
In particular, it is worth mentioning that this year's small performance venues performed well, holding more than 1,000 performances, accounting for more than 80% of the total number of performances in Beijing. The new performing arts space has held a variety of performance activities, covering opera, drama, drama, meeting and other artistic categories. Zhengyi Ancestral Hall, Pigment Hall, and Beijing Huguang Hall respectively staged the auspicious Kunqu Opera "The Blessing of Heavenly Officials", the immersive opera "Memories of Nancheng - "Old Gate God"" and a special storytelling session, showing the new scene of cultural vitality of the guild hall.
According to the data released by the Beijing Municipal Bureau of Culture and Tourism, this Spring Festival, 97 theaters in Beijing held a total of 248 sets and 1,513 commercial performances, attracting about 310,000 audiences and 4,927 box office revenues50,000 yuan. On a comparable basis, the number of performances, the number of audiences, and box office revenue increased year-on-year. 2%；Compared to the same period in 2019, respectively, the increase. 7%。
Pan Yan, vice president and secretary general of the China Performance Industry Association, said that at the beginning of the new year, the national performance market got off to a good start. In 2024, the performance market will dedicate more high-quality performing arts products to the audience, and promote new consumption with more diversified performances, new scenes, and new models.
Cultural tourism consumption is becoming more and more vigorous.
During the Spring Festival, cultural activities that are popular with the masses are held in various places to make the festival more festive, more cheerful and more vigorous. According to the statistics of the Ministry of Culture and Tourism, about 150,000 mass cultural activities such as "village evenings", opera into the countryside, New Year's painting activities, and Chinese New Year celebrations in libraries have been held across the country, and about 6 have been held online and offline6.9 billion people participated.
On the third day of the first lunar month on February 12, on the central square of the Chinese Character Museum in Nanyang, Henan Province, the "'National Tide Market' of the Year of Anyang Full of Blessings" was opened. Rows of red lanterns on both sides of the square decorate the riddle wall, and the booths in the square display intangible cultural heritage and local food, attracting many citizens to stop and buy. "During the Spring Festival, there are many citizens and tourists who come to visit, and many people buy cultural and creative products such as cultural and creative ice cream and Oracle refrigerator magnets. Liu Wei, a staff member of the Museum of Chinese Characters, said.
In Beijing, the newly opened Grand Canal Museum in Beijing welcomed the first visitors of the Year of the Dragon. In the permanent exhibition of "Beijing and the Grand Canal History and Culture Exhibition", the docent took the audience to understand the historical evolution of the Grand Canal; In the "Colorful - Ancient Color Glazed Porcelain Exhibition from the Palace Museum", the beautiful porcelain attracted everyone's amazement; "Pearls in the Sea - Treasured Cultural Relics from the Beijing Cultural Relics Exchange Center" is not only rich in exhibits, but also full of fun interactive settings, in front of the interactive screen of calligraphy experience, many children lined up to copy the handwriting of famous artists.
Festive blessing characters, various "dragon" elements decorate ......Chongqing Shapingba Book City is full of the atmosphere of the New Year. The reading area here is full, and there are many teenagers holding books, standing, squatting, or sitting on the ground, reading in the aisles of the bookstore and by the shelves, immersed in the fragrance of books. Mr. Wei was holding a stack of popular science books ready to check out, and he said that this was a "cultural New Year's gift" for his children.
The night is getting thicker, and more than 200 groups of colorful lanterns with different characteristics light up the ancient town of Yangliuqing in Tianjin, where the dragon goes out of Tianjin, hugs the fish doll, and receives the fortune ......A variety of festive lanterns are brilliant, and visitors are immersed in the dreamlike night. The 27th Yangliuqing National Tide Lantern Exhibition held here this year integrates intangible cultural heritage such as Yangliuqing woodblock prints and paper-cutting into the production of lanterns, and also adds new crafts such as sound, shadow, light, and electricity. During the period, special food markets, folk performances, ice and snow amusements, Hanfu parades and other activities were superimposed on the lantern festival, enriching the night consumer market during the Spring Festival.
The strong flavor of the New Year is not only around, but also spread all over the world through the Internet. At the site of the "Culture into Ten Thousand Homes - * Live Hometown Year" event in Changsha, Hunan, representative intangible cultural heritage projects from all over the country gathered, such as fish lantern dance, bamboo horse dance, flower drum opera, stilt walking, dragon and lion dance, and other programs with southern wind and northern rhyme, which not only received the applause of the audience, but also realized the "cloud" sharing. Through live broadcasts, many self-leading people have passed on the traditional culture and characteristic intangible cultural heritage to the national audience.
Visit the market, watch exhibitions, taste the fragrance of books, and appreciate the ...... of national tidesThis Spring Festival "cultural New Year" is becoming more and more abundant, and New Year's customs are constantly brewing. The Year of the Dragon has just begun, and the booming Spring Festival cultural tourism consumption has injected full vitality and expectation into the new year. (Zheng Na, Miao Chun, Lai Rui).
*: People's ** Overseas Edition.